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Re:

How Much Money Has Blizzard Made From Diablo Immortal?

A third-party AppMagic estimate reported by Udonis places Diablo Immortal’s lifetime mobile in-app purchase revenue at $404 million. Blizzard has not disclosed a standalone lifetime total.
From TheFinanceBase Team2 min to read
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The best current estimate is $404 million in lifetime mobile in-app purchase revenue, based on AppMagic data reported by Udonis on July 17, 2026. That is a third-party estimate—not a total Blizzard has officially disclosed, not an all-platform figure, and not Blizzard’s profit.

What the $404 million estimate measures

Udonis attributes the lifetime estimate to AppMagic and describes its revenue measure as in-app purchase data reduced by platform fees and inclusive of taxes. The figure covers mobile revenue; it does not establish Diablo Immortal’s total across mobile and PC or the amount Blizzard ultimately kept. Udonis’s July 17, 2026 report

Diablo Immortal is free-to-play on mobile and PC, with player spending coming through in-game purchases. Analytics estimates of mobile spending and Blizzard’s company-wide financial results are different measures, so they should not be treated as interchangeable.

AppMagic’s reported annual mobile estimates

Udonis’s July 2026 report attributes the following figures to AppMagic. The 2026 figure is year-to-date; the report excerpt does not specify its cutoff, so it should not be read as a full-year total.

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Period Mobile revenue estimate
2022 $160.8 million
2023 $96.4 million
2024 $69.5 million
2025 $58.1 million
2026 year-to-date $18.7 million
Lifetime, reported July 2026 $404 million

These are third-party analytics estimates, not title-level revenue numbers published by Blizzard. The lifetime total is not the sum of only the annual rows shown: the report’s annual list and lifetime figure have different stated scopes, and the 2026 period is incomplete.

What Blizzard has disclosed

Activision Blizzard’s public financial disclosures reviewed here do not give a standalone lifetime revenue or profit figure for Diablo Immortal. They do confirm that the game contributed to Blizzard’s performance:

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  • In its Q4 2022 financial release, Activision Blizzard said Diablo Immortal on mobile and PC contributed to Blizzard’s year-over-year growth. The release did not state a game-specific dollar amount. Q4 2022 financial release
  • In the Q2 2023 release, the company said the title’s June monthly net bookings reached their highest level since January, without giving a dollar figure. Q2 2023 financial release
  • Activision Blizzard’s Q1 2023 SEC filing attributed Blizzard segment booking increases to both Diablo Immortal and Overwatch 2. Because the increase was shared across titles, it cannot be assigned entirely to Diablo Immortal. Q1 2023 SEC filing
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How the early $100 million milestone differs

Sensor Tower reported that Diablo Immortal passed $100 million in player spending across the Apple App Store and Google Play in eight weeks after its June 1, 2022 launch. That is an early launch-period snapshot with its own measurement description, not an additional amount to add to AppMagic’s later lifetime estimate. Sensor Tower’s July 2022 report

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