Roku streaming devices at Walmart generally cost about $19.88 to $99.99 for common new models. Basic HD players are typically around $20–$30, mainstream 4K devices around $25–$50, and Ultra-class players about $60–$100. These prices were observed in Walmart listings on or around August 18, 2026, and can change by model, seller, condition, location, inventory, and promotion.
This guide covers standalone Roku players and sticks—not Roku TVs, which are televisions with Roku software built in.
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Roku prices at Walmart
Walmart does not have one universal “Roku price.” It sells several Roku player families, along with older, refurbished, restored, pre-owned, bundled, and third-party marketplace listings. The following prices were observed on Walmart’s Roku brand page and related product listings.
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Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →| Model | Observed Walmart price | Best for |
|---|---|---|
| Roku Streamer, HD | $19.88 | Lowest-cost option for an HD TV |
| Roku Streamer Plus, 4K/HDR | $24.88 | Budget 4K streaming |
| Roku Streaming Stick HD | $29.00 | Compact streaming on an HD TV |
| Roku Streaming Stick Plus, 4K/HDR | $39.00 | Compact 4K upgrade |
| Roku Express 4K+ | About $38.90–$39.85 | Affordable 4K player with voice remote |
| Roku Streaming Stick 4K | $49.00 | 4K with Dolby Vision and stronger long-range Wi-Fi |
| Roku Ultra LT | $59.88 | Higher-end features below full Ultra pricing |
| Roku Ultra | $99.99 | Premium home-theater features |
| Roku Streambar SE | $99.00 | Streaming plus a soundbar |
Walmart’s broader Roku streaming category also showed a Roku Ultra 2024 listing at $81.95 and another Streaming Stick 4K listing at $42.78. Those examples show why the exact product page, seller, model generation, and promotion matter.
#1 Best Overall
- HD streaming made simple: With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- Compact without compromises: The sleek design of Roku Streaming Stick won’t block neighboring HDMI ports, and it even powers from your TV alone, plugging into the back and staying out of sight. No wall outlet, no extra cords, no clutter.
- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
What is the cheapest Roku at Walmart?
The least expensive new-style listing observed was the Roku Streamer HD at $19.88. It is the sensible budget choice for a 1080p or older television when 4K, Dolby Vision, and advanced networking are unnecessary.
Before buying, verify that the listing is new, check who the seller is, and confirm that the expected remote and power accessories are included. A marketplace or refurbished listing may not have the same condition, warranty, or return terms as a new Walmart listing.
How much is a 4K Roku at Walmart?
Observed 4K-capable prices ranged from $24.88 to $99.99, although most value-focused models were between roughly $25 and $50:
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- Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning-fast interface and apps that launch in a snap.
- Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
- The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands-free voice controls, and a lost remote finder.
- No more fumbling in the dark: See what you’re pressing with backlit buttons.
- Say goodbye to batteries: Keep your remote powered for months on a single charge.
- Roku Streamer Plus: $24.88.
- Roku Express 4K+: about $38.90–$39.85.
- Roku Streaming Stick Plus: $39.00.
- Roku Streaming Stick 4K: $49.00.
- Roku Ultra LT: $59.88.
- Roku Ultra: $99.99 on one observed listing.
The cheapest 4K device is not automatically the best value. Check HDR support, Dolby Vision compatibility, Wi-Fi performance, remote controls, Ethernet, and whether your television can display 4K in the first place.
Roku Express 4K+ price and features
A specific Walmart product page showed the Roku Express 4K+ at $38.90, while a category listing showed a comparable listing at $39.85. The product page describes HD, 4K, and HDR streaming, plus a voice remote with TV power, volume, and mute controls.
At roughly $39, the Express 4K+ is a strong value-oriented choice for a 4K television near a reliable Wi-Fi connection. It is less suitable if you need a concealed stick design, wired Ethernet, or the Ultra’s premium audio, networking, and remote features. See the specific Walmart Express 4K+ listing for the current offer.
Rank #3
- 4K streaming made simple:With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- 4K picture quality: With Roku Streaming Stick Plus, watch your favorites with brilliant 4K picture and vivid HDR color.
- Compact without compromises: Our sleek design won’t block neighboring HDMI ports, and it even powers from your TV alone, plugging into the back and staying out of sight. No wall outlet, no extra cords, no clutter.
- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
How much are Roku Streaming Sticks?
Observed Walmart prices were:
- Streaming Stick HD: $29.00.
- Streaming Stick Plus: $39.00.
- Streaming Stick 4K: $49.00.
A stick hangs behind the television and is often a cleaner choice for a wall-mounted TV. A box-style player is easier to access and may offer more ports, but a stick is not automatically faster or better than a similarly priced box.
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Scan for outdated or missing drivers - takes under a minuteDriver Scan →Clear out junk files and repair common Windows errorsFree Scan →The Streaming Stick 4K is the higher-capability option when the TV supports Dolby Vision or HDR10+ and the device is farther from the router. The Plus model can be a better value when those specific features are not needed. Confirm the exact model name and model number because Walmart listings can contain similar names across different generations.
Roku Ultra and Ultra LT prices
The observed price for the Roku Ultra was $99.99, while the Ultra LT was $59.88. A separate Walmart listing showed a Roku Ultra 2024 model at $81.95 on promotion, reduced from $99.99.
Rank #4
- Stunning 4K and Dolby Vision streaming made simple: With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- Breathtaking picture quality: Stunningly sharp 4K picture brings out rich detail in your entertainment with four times the resolution of HD. Watch as colors pop off your screen and enjoy lifelike clarity with Dolby Vision and HDR10+.
- Seamless streaming for any room: With Roku Streaming Stick 4K, watch your favorite entertainment on any TV in the house, even in rooms farther from your router thanks to the long-range Wi-Fi receiver.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
- Compact without compromises: Our sleek design won’t block neighboring HDMI ports, so you can switch from streaming to gaming with ease. Plus, it’s designed to stay hidden behind your TV, keeping wires neatly out of sight
According to Roku’s current player information, the Ultra is positioned as its fastest player and includes features such as 4K, HDR10+, Dolby Vision, Dolby Atmos, Wi-Fi 6, Ethernet, USB, and Voice Remote Pro. That makes it appropriate for a demanding home-theater setup, a weak wireless environment where Ethernet is useful, or someone who specifically wants premium remote and media features.
For ordinary HD viewing or basic 4K streaming, the Ultra’s extra cost may not produce a noticeable benefit. Buy it because you need its features—not simply because it is the most expensive Roku.
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| Your situation | Likely choice | Main trade-off |
|---|---|---|
| Older or 1080p TV | Roku Streamer HD | Less future-proof if you later upgrade to 4K |
| Lowest-cost 4K option | Roku Streamer Plus | Fewer premium features than Ultra-class models |
| 4K TV and good Wi-Fi | Roku Express 4K+ | Box design and no Ultra-level connectivity |
| Wall-mounted TV | Streaming Stick Plus | Check its exact HDR support |
| 4K TV with Dolby Vision or distant router | Streaming Stick 4K | Costs more than basic 4K models |
| Ethernet, Wi-Fi 6, Dolby Atmos, USB, or premium remote | Roku Ultra | Much higher price than value models |
| Need streaming and better TV audio | Roku Streambar SE | Poor fit if you already own a good soundbar |
Roku’s official comparison page provides the manufacturer’s current positioning and feature distinctions.
Best Value
- Streaming made easy: Roku Express lets you stream free, live and premium TV over the Internet—right to your TV. It’s perfect for new users, secondary TVs and easy gifting—but powerful enough for seasoned pros
- Quick and easy setup: Just plug it into your TV with the included High Speed HDMI Cable and connect to the internet to get started
- Tons of power, tons of fun: Compact and power-packed, you’ll stream your favorites with ease; from movies and series on Apple TV, Prime Video, Netflix, The Roku Channel, HBO, Showtime and Google Play to cable alternatives like Hulu with Live TV and PlayStation Vue, enjoy the most talked about TV across free and paid channels
- Low cost, no extra fees: For under $30, Roku Express streaming device includes a High Speed HDMI Cable—and there’s no monthly equipment fee; with access to free TV on hundreds of channels, there’s plenty to stream without spending extra
- Simple remote: Incredibly easy to use, this remote features shortcut buttons to popular streaming channels
Why Walmart Roku prices differ
The amount shown may change because of:
- Seller: Walmart’s own inventory and marketplace offers may have different prices.
- Condition: New, restored, refurbished, pre-owned, and older products are not equivalent.
- Model generation: Similar product names can refer to different hardware and supported formats.
- Promotions: Temporary markdowns can make Walmart’s price lower than a manufacturer’s regular price.
- Location: Your ZIP code, selected store, shipping method, pickup eligibility, Walmart+ status, and local inventory can affect the offer.
- Bundles: A device bundled with accessories may cost more but include items you would otherwise buy separately.
Recent reporting from TechRadar and Tom’s Guide described substantial 2026 Roku list-price increases. Those reports concern broader Roku pricing, not every Walmart listing. Walmart’s lower observed prices may reflect promotions, remaining inventory, marketplace offers, or differences between product versions.
How to get the best Walmart price
- Search for the exact model, not just “Roku.”
- Compare the product page with Walmart’s Roku brand and category pages.
- Check whether the item is new, restored, refurbished, or pre-owned.
- Review the seller, fulfillment method, warranty, and return policy.
- Enter your ZIP code and select shipping or pickup before judging the final offer.
- Compare model numbers rather than relying only on similar names.
- Review the cart total, including tax and any shipping or accessory costs.
Does Roku have a monthly fee?
Buying the Roku hardware is separate from paying for streaming services. Some Roku content is free and ad-supported, while services such as Netflix, Hulu, Disney+, and live-TV platforms may require their own subscriptions. Free trials and promotional bundles can expire.
Also budget for internet service, sales tax, and optional accessories such as a replacement remote, HDMI or USB-power accessories, or a compatible Ethernet adapter. A Roku itself does not turn an HD television into a 4K display: the TV, HDMI connection, internet connection, streaming title, and service plan must all support the desired resolution and HDR format.
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What you need to use a Roku
- A television with a compatible HDMI input.
- Home internet access.
- A power source, usually the included wall adapter or, where supported, a TV USB port.
- A Roku account.
- Separate subscriptions for paid streaming services.
TV USB ports do not always provide enough power. If the Roku shows power warnings, restarts, or behaves unreliably, use the included wall adapter where applicable. Buffering can also result from router distance, wireless interference, slow internet, router problems, service outages, or insufficient power—not necessarily from the Roku device.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
