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These are manufacturer-deal figures, not shirt prices or front-of-shirt sponsorship income. The comparison below covers the clubs and suppliers listed for the 2025/26 season, and identifies where the evidence is strongest.
Reported annual kit-deal values for all 20 Premier League clubs
The amounts below are annual values in pounds sterling. Unless otherwise noted, the amount and contract period are those published by SalaryLeaks on 26 June 2025. That compilation does not provide a supporting source for each individual row. Its figures are useful as reported estimates, but they do not establish the clubs’ disclosed or audited contract terms.
Manchester City is the important update: BBC Sport reported on 15 July 2025 that the renewed Puma agreement was understood to be worth £100 million a year. That replaces the £65 million figure in the June compilation for a comparison of the 2025/26 deal.
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| Club | Manufacturer | Reported annual value | Duration stated | Evidence and qualification |
|---|---|---|---|---|
| Manchester City | Puma | £100 million | Renewed for at least another ten years, through at least 2035 | BBC Sport, 15 July 2025: reported as understood value, including a reported minimum total of £1 billion. The June SalaryLeaks table’s £65 million figure is superseded. |
| Manchester United | Adidas | £90 million | 2015–2035, including an extension | BBC Sport, 2025: reports £90 million a year; the extension was signed in 2023. |
| Arsenal | Adidas | £75 million | 2019–2030, including an extension | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Liverpool | Adidas | £60 million | 2025–2030 | BBC Sport, 2025, describes the amount as reported. Liverpool’s announcement and the Associated Press report of 10 March 2025 say financial terms were not disclosed. |
| Chelsea | Nike | £60 million | 2017–2032 | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Tottenham Hotspur | Nike | £30 million | 2018–2033 | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Newcastle United | Adidas | £30 million | 2025–2030 | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Everton | Castore | £20 million | 2025–2032 | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Aston Villa | Adidas | £17 million | 2024–2030 | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Leeds United | Adidas | £10 million | 2020–2030, including an extension | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| West Ham United | Umbro | £5 million | 2015–2026 | SalaryLeaks estimate for the current deal, 26 June 2025; row-level source not provided. Its table lists a New Balance deal from 2026/27 at £9 million a year, which is not part of this 2025/26 comparison. |
| Nottingham Forest | Adidas | £6 million | 2023–2030 | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Brighton & Hove Albion | Nike | £4.5 million | 2014–2030, including an extension | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Fulham | Adidas | £4.5 million | 2017–2028, including an extension | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Crystal Palace | Macron | £4 million | Through the 2025/26 season | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Wolverhampton Wanderers | Sudu | £3 million | 2024–2029 | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Brentford | Joma | £3 million | 2025–2028 | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| AFC Bournemouth | Umbro | £2.5 million | 2017–2026, including an extension | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Burnley | Castore | £2.5 million | 2024–2029 | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
| Sunderland | Hummel | £2.5 million | 2024–2029 | SalaryLeaks estimate, 26 June 2025; row-level source not provided. |
Which club has the biggest reported kit deal?
Manchester City has the largest specifically reported annual figure in the available evidence: BBC Sport said its renewed Puma agreement was understood to be worth £100 million a year, or at least £1 billion over at least another ten years. The report also said City’s previous 2019 agreement was worth £65 million a year.
Manchester United’s £90 million annual Adidas figure and Liverpool’s reported £60 million annual figure are also among the biggest reported amounts. Liverpool’s number needs particular care: Adidas announced that the partnership would start in 2025/26, but the club did not disclose the financial terms. BBC Sport characterizes £60 million as a reported value, not a figure disclosed by Liverpool.
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This is not a verified ranking of all 20 contracts. The other values lack row-by-row supporting sources in the June compilation, and the evidence does not show that each agreement calculates payments on the same basis. A precise ordering of the clubs below the better-attributed figures would overstate what is known.
What these figures do—and do not—measure
A kit manufacturer agreement is a commercial partnership between a club and a sportswear supplier. It is distinct from the amount a supporter pays for a replica shirt and from a sponsor’s payment to appear on the front of a club’s shirt. The Premier League said on 9 September 2025 that all 20 clubs had revealed three strips for the 2025/26 campaign; that announcement concerns the season’s kits, not the financial value of their supply agreements.
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The available figures do not establish whether every deal’s annual value represents the same mix of guaranteed cash, royalties, bonuses, licensing rights or other benefits. The Manchester United extension, for example, covers global technical sponsorship and dual-branded licensing rights, according to the company’s 2026 annual-report information described in the available material. It would therefore be misleading to assume every headline amount is a directly comparable cash payment.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why a league-wide total is only an estimate
SalaryLeaks put the combined value of the 20 deals at around £494.5 million. That is its estimate, not a verified Premier League total. It relies on a table with no source for each row and includes Manchester City at £65 million—a figure BBC Sport later said was replaced by a renewal understood to be worth £100 million a year. The available evidence does not establish a corrected, independently verified aggregate.
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For a reliable reading of the comparison, separate the figures by evidence status: City, United and Liverpool have values attributed to BBC Sport, with Liverpool’s still undisclosed by the club; the other table amounts remain secondary estimates without traceable row-level sourcing. The clubs and manufacturers have announced partnership and kit information, but that does not by itself verify the money attached to each contract.
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