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How Much Do the Kardashian-Jenners Make Per Social Media Post?

Kris Jenner’s 2019 description and Kim Kardashian’s affidavit offer historical snapshots of sponsored-post fees—not a current rate card for the family.
From TheFinanceBase Team2 min to read
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Kris Jenner said in 2019 that her daughters could charge six figures for a sponsored social-media post. Kim Kardashian separately said that she commonly received $300,000 to $500,000 for a single Instagram endorsement post. Those are historical statements—not a current rate card for the family.

What did Kris Jenner say her daughters charged?

In a 2019 interview discussed by Harper’s Bazaar, Kris Jenner said her daughters had separate fees for posts, stories and Facebook promotions. Asked about the amount for a sponsored post, she described it as “definitely six figures.”

Jenner said the fee varied according to which daughter posted and what the promotion involved. She also said promotions for pharmaceutical products or things that would be eaten, drunk or applied to the body could cost more. She did not give a rate for any particular daughter, platform or product category, so her comment does not establish a precise minimum or a family-wide standard price.

What did Kim Kardashian say she received?

Kim Kardashian gave a more specific figure in a 2019 court affidavit. As reported by Quartz, she said she commonly received $300,000 to $500,000 for a single Instagram post endorsing another company’s product that she liked.

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That range is Kardashian’s own statement about her endorsement fees in that legal context. It is not a rate for every Kardashian-Jenner, every kind of post, or a current price advertisers can assume they will pay.

How should the figures be compared?

Figure What it describes What it does not establish
“Definitely six figures” Kris Jenner’s 2019 description of her daughters’ sponsored-post fees, as reported by Harper’s Bazaar. An exact fee, an individual daughter’s rate or a published schedule.
$300,000–$500,000 Kim Kardashian’s stated common fee for one Instagram endorsement post in a 2019 affidavit, as reported by Quartz. A current fee or a rate shared by the rest of the family.
$14.4 million in earned media value (EMV) Vogue’s 2024 estimate across three of Kylie Jenner’s Instagram posts associated with her Coperni appearance. Payment to Jenner for those posts.

Why Kylie Jenner’s 2024 figure is not a post fee

Vogue’s 2024 report on Kylie Jenner put the earned media value of three Instagram posts associated with her Coperni appearance at $14.4 million. EMV estimates the media impact of coverage or content; it is not the amount a person was paid to make or publish it. Vogue also reported $20.3 million in EMV from three appearances during the fashion season. That figure likewise measures estimated media impact, not per-post compensation.

Fees, EMV, sales, royalties, licensing income and total earnings are different measures. The EMV figures therefore cannot be used to calculate Jenner’s fee or to compare her pay directly with Kardashian’s affidavit statement.

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Are these the Kardashian-Jenners’ current rates?

No current rate for each family member is established by these figures. The specific compensation statements above date to 2019, while the newer Vogue figures are media-value estimates rather than pay disclosures. Rates may vary by person, platform, format and product, but these sources do not provide a current 2026 fee schedule or enough information to rank family members’ present-day rates.

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