Leroy Merlin’s marketplace lets outside merchants sell through the retailer’s online storefront, extending product choice beyond its own inventory. At group level, parent company ADEO combines a shared marketplace platform with country-specific operations; in Spain, for example, stores also help customers buy, collect and return third-party products. ADEO says the model is a major source of ecommerce growth, but its public figures do not establish marketplace profitability.
What ADEO is building with the marketplace
ADEO, the parent group behind Leroy Merlin, describes its marketplace as part of a broader retail-platform strategy—not simply a way to add more product listings. Third-party offers complement ADEO’s own ranges, giving home-improvement customers a wider selection while giving merchant partners access to the group’s storefronts and customer traffic. ADEO says its priorities are to expand geographically, connect the marketplace with stores, and differentiate through product quality and customer experience.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
Cogex 05872 Drilling/78 Pcs Tool Set | $102.32 | Buy on Amazon |
| 2 |
|
cyclingcolors Oil Level Switch, Lawn Mower, Tractor, Garden Tools, Compatible with Castorama Leroy... | $20.49 | Buy on Amazon |
The group says it built a shared international marketplace structure with Mirakl, beginning in 2020, to make participation across geographies simpler for sellers. That is a group-level platform approach, while storefronts and customer-facing operations remain local. ADEO identifies Mirakl as its technology partner; its public announcement does not disclose implementation costs, platform fees or the economics of the agreement. ADEO’s April 2025 announcement describes the partnership and its strategy.
For customers, the intended trade-off is more choice than a retailer can offer from its own stock alone. For sellers, the proposition is access to ADEO’s marketplace footprint, supported by services such as data tools and logistics solutions through connected partners. ADEO says it applies standards covering compliance, product quality and customer experience, but it does not say every seller receives identical services or that ADEO handles every seller’s fulfilment.
#1 Best Overall
- Set of drilling and screws taking up little space for ease of use and without effort.
- With the mini guide to "dummies you become a Pro.
- Drilling and screwing kit takes up little space for easy and effortless use.
- With the mini guide "nuls" you become a pro.
How the marketplace expanded across countries
ADEO’s published rollout began with Leroy Merlin Brazil in 2017. It then expanded in Europe and elsewhere, with each country launch adding a local storefront to the wider group strategy.
| Market | Launch timing reported by ADEO |
|---|---|
| Brazil | 2017 |
| France | 2020 |
| South Africa | 2020 |
| Italy | 2021 |
| Spain | 2022 |
| Portugal | 2023 |
| Poland | Planned for May 2025 in ADEO’s April 2025 announcement; a subsequent Polish company update describes the marketplace in operation |
The rollout dates come from ADEO’s April 29, 2025 announcement; the later evidence of Polish operations is in Leroy Merlin Poland’s marketplace update. The distinction matters: group-level platform design is shared, but seller mix, categories and customer services can differ by country.
What ADEO says about scale—and what the figures mean
In April 2025, ADEO reported almost 5,000 merchant partners across its marketplace activity. It also said marketplaces accounted for more than 80% of ADEO ecommerce growth and more than 50% of organic web traffic and new online customers. These are company-reported group figures, not independently audited measures in the cited announcement. They indicate how important ADEO says the channel has become, but they do not show revenue, margin or profit attributable to marketplaces.
Country figures use different scopes and dates, so they should not be combined as if they were a single group total. Leroy Merlin Spain reported more than €413 million in cumulative marketplace sales volume since its 2022 launch. For 2025, it reported €150 million in marketplace sales, up 53% year over year, with more than 2,100 active sellers and over 7 million product references. The Spanish update also says the marketplace could represent close to 50% of product sales in its distance-sales business by 2028; that is a company forecast, not an achieved result. Details appear in Leroy Merlin Spain’s corporate update.
Poland illustrates another local snapshot. Its company update reports 240 active shops or partners and almost half a million products, including 139 international sellers and 101 local partners. Seven Polish sellers were already listing in other ADEO markets. The update describes living-room, bedroom and kitchen furniture as growing or stable categories, alongside sanitary products; these observations apply to the Polish marketplace, not necessarily to every country. Leroy Merlin Poland’s update gives its local figures and category account.
How stores fit into the online marketplace
ADEO says it wants marketplace shopping to connect with physical stores, but the available concrete example is specific to Spain. Leroy Merlin Spain says it has connected the marketplace to 140 stores. Store teams can assist customers with third-party products, while customers can collect or return marketplace items in stores. The company presents these services as a way to make its own products and marketplace offers feel like one shopping journey, including when a product is not stocked at the customer’s local store.
Rank #2
- Compatible with moteur ET950/650. Fits: Castorama Performance Power 720GG/Leroy Merlin NPEGG780-2/Black&Decker BD1000/Praktiker Budget BEG6504/Dedra DEGB0720/Yamaha ET950
This is a country-level implementation, not evidence that every Leroy Merlin market offers the same assisted selling, pickup or returns. Spain’s executive director of marketing and business development, Fernando de Palacio, described the goal as moving toward a platform in which channels work as one experience. The company’s account is available in Leroy Merlin Spain’s update.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Who sells the product—and who is responsible
A marketplace order can involve a third-party merchant rather than Leroy Merlin as the seller. In France, the commercial terms in force from July 17, 2024 identify ADEO Marketplace Services as the operator providing a place for customers and merchants to meet and transact. Under those French terms, the sales contract for a merchant’s product is between that merchant and the customer, and the merchant is responsible for the sale and related claims. Products identified as Leroy Merlin are sold by Leroy Merlin France. The French marketplace terms describe that local arrangement.
Windows Errors? Fix Them Before They Spread
Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstallOutdated Drivers Are Slowing You Down
One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchThat legal description is specific to France and to the cited version of its terms. Customers should check the seller identity and the terms for the country storefront they are using rather than assume the French allocation of responsibility applies everywhere.
Second-life products extend the assortment
ADEO’s 2025 due diligence plan describes a circular-commerce extension in France, Portugal and Spain. In France, the option for sellers to offer second-life products as-is or refurbished became available to all sellers in December 2024 after a test phase. ADEO reported 423 refurbished units sold there in 2024 and said that number more than doubled in 2025. The same type of offer was implemented on the Portugal and Spain marketplaces in 2025. These are company-reported figures and rollout details in ADEO’s 2025 due diligence plan.
ADEO also reports repair and tool-rental activity across parts of its business, including more than 200,000 rentals across the business units named in its 2025 account. That is context for the group’s wider home-improvement and circularity work, not evidence that rentals are a core feature of marketplace seller listings.
What the public numbers do not establish
ADEO’s reported growth, traffic and customer-acquisition figures explain why the group presents the marketplace as strategically important. They do not establish how much marketplace sales contribute to profit, the margin ADEO earns on transactions, or the return on investment in each country. The cited company announcements do not provide marketplace-specific profitability or contribution-margin figures, so sales growth should not be treated as proof of financial performance.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
