TikTok makes money mainly by selling advertising and providing services tied to commerce, including TikTok Shop and Shop Ads. It also monetizes virtual items and certain in-app features. Creator commissions, brand payments and reward-program payouts are different: they are ways people may earn through TikTok, not proof of TikTok’s own revenue.
How TikTok’s money-making streams differ
| Stream | Who pays | What is paid for | Who may receive the money |
|---|---|---|---|
| Advertising | Businesses | Ad exposure and campaign services, including ads connected with TikTok Shop | TikTok sells the advertising; creators or sellers may separately earn from related activity |
| TikTok Shop | Buyers and merchants, depending on the transaction or service | Product purchases and commerce activity inside TikTok | Sellers receive proceeds from sales; creators may receive qualifying affiliate commissions; TikTok’s standalone share is not established in the cited sources |
| Virtual items and Promote | Users | Virtual Coins and certain platform activities, including Promote campaigns | TikTok monetizes these activities; the cited official payment page confirms Coins can be used for Promote |
| Mini-game features | Users and advertisers | Rewarded or interstitial ads, plus one-time purchases or subscriptions for premium content and upgrades | TikTok’s developer documentation describes the options but does not quantify their contribution to TikTok revenue |
| Creator rewards and brand work | TikTok or advertisers, depending on the program | Qualifying creator content or brand collaborations | Creators may receive payouts; these payments are not themselves TikTok revenue |
Advertising: a major documented business
Businesses buy TikTok advertising and campaign services. TikTok also offers Shop Ads, and merchants may authorize affiliate posts for use in those ads. That links advertising with commerce: an ad can promote products, while a creator may separately earn an affiliate commission when qualifying sales occur. TikTok’s documentation describes these products, but the cited sources do not provide a current standalone advertising-revenue figure. See TikTok Commerce and TikTok’s guide to affiliate creatives for Shop Ads.
TikTok Shop: product sales through videos, LIVE and profiles
TikTok Shop lets shoppers discover and buy products through in-feed videos, LIVE content and a profile’s Showcase. TikTok’s page last updated in June 2026 listed Brazil, France, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, the Philippines, Singapore, Spain, Thailand, the United Kingdom, the United States and Vietnam as supported markets. Availability can change, so the list should not be treated as a guarantee that a feature is available to every seller or buyer in those countries. Details are on TikTok Shop and Showcase.
TikTok’s US seller page reports that TikTok Shop sales grew 80% in 2025 compared with 2024, based on TikTok Shop internal data. This is a platform-reported growth figure for Shop sales, not a measure of TikTok’s corporate revenue growth. It also does not tell readers how much revenue TikTok retained from the sales. See TikTok Shop US.
#1 Best Overall
- 100% LIFETIME PROTECTION: Enjoy reliable performance with lifetime coverage, guaranteeing your tripod is always protected against any defects or issues.
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Affiliate sales: creators can earn, but commissions are not TikTok revenue
TikTok Shop creators can promote merchants’ products and earn commissions on qualifying sales. TikTok Shop Academy describes the calculation as revenue after refunds multiplied by the commission rate; final amounts can depend on settlement, refunds and returns. There is no single commission percentage established by the cited documentation, and not every sale necessarily generates a creator commission. The official US help page, How Standard Affiliate Commission Works, explains the calculation.
Affiliate posts can also be authorized for Shop Ads. TikTok says reporting may attribute gross revenue to both Ads and Affiliate, so those figures should not be added together as if they necessarily represent separate sales. A creator’s commission is a payout associated with commerce activity; it is not automatically TikTok’s revenue. TikTok describes the ad-use arrangement in its affiliate creatives guide.
Rank #2
- 【Auto Face Tracking Tripod 360 Rotation with stand】 Our selfie stick for iPhone features advanced 360° automatic face tracking. Just press the lock button on the back, and it will automatically recognize and lock onto your face. With intuitive gesture controls, a wave of your hand with “OK” starts tracking, while the “Palm” gesture stops it, ensuring you stay in focus for every shot
- 【Remote Control for TikTok Video Recording】 The phone stand with light comes with a rechargeable Bluetooth remote control, allowing you to easily manage TikTok from afar without needing to swipe on your screen. Whether scrolling up/down, swiping left/right, or double-tapping to like, you can effortlessly perform all actions with just a click, making your video shooting and viewing experience much smoother and more convenient
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Virtual Coins and payments for Promote
TikTok’s official Promote help page says users can purchase Coins with real money and use their Coin balance to pay for Promote campaigns. That confirms Coins have a payment use on the platform; it does not establish a complete accounting of virtual-item revenue. Broader descriptions of Coins and in-app purchases as monetization come from the Malaysian Competition Commission’s secondary analysis, rather than from an audited TikTok revenue breakdown. See TikTok’s supported payment methods for Promote.
Mini games: ads and paid features
TikTok’s developer documentation describes several ways mini games can be monetized: rewarded or interstitial advertising, and one-time purchases or subscriptions for premium content and upgrades. Developers need business verification, must integrate the relevant monetization APIs and set up payout details. The documentation describes the product options, but does not state how much they contribute to TikTok’s total revenue. See TikTok Monetization Overview.
Rank #3
- 【Multifunctional Phone Tripod】As a 3-in-1 cellphone tripod, it's portable and flexible for photography. A desktop phone tripod for live streaming, a selfie stick to take selfies, and an adjustable floor phone holder to record life videos wherever.Essential equipment for live streaming on YouTube, TikTok and other social media.
- 【AI Face Tracking】The cell phone tripod for smartphones features AI camera technology. Its highly sensitive design allows the tripod to follow and rotate 360°with your face and body movements, and there are two 360°unlimited rotation modes.OK gesture to start face tracking, while the open palm gesture to pause.
- 【Wide Phone Compatibility】The adjustable face tracking tripod is compatible with most smartphones, and the phone holder securely fits with iPhone and Android devices with widths from 2.56" to 3.86"( Not compatible with tablets or foldable phones) With a compact folded size of only 12.6", this portable and compact tripod is easy to carry for travel, outdoor shooting, vlogging, and everyday use.
- 【Stable&Durable Design】The auto face tracking phone tripod is made of premium aluminum alloy, with the traditional stable triangle design and the non-slip rubbers design at the bottom, the phone tripod provides excellent stability even when it's extended to max height(maximum height of 70.9 inches)
- 【3-Level Adjustable Fill Light】Equipped with dual detachable ring lights, this phone tripod offers 3 adjustable brightness levels and 3 color temperatures (warm, natural, and cool) to adapt to different lighting conditions. The flip-up and rotatable design helps expand lighting coverage and reduce shadows, making photos and videos look clearer and more natural in indoor, nighttime, or low-light settings.
Creator Rewards and TikTok One are creator-income programs
TikTok Support says the Creator Rewards Program replaced the Creator Fund and rewards eligible creators for qualifying original videos at least one minute long. TikTok One connects creators with advertiser opportunities and describes flat-fee and revenue-sharing payment options. These programs can help creators earn money, but creator payouts do not establish TikTok’s revenue or the share it retains. See TikTok’s pages on the Creator Rewards Program and TikTok One for creators.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is publicly known about TikTok’s revenue?
The Malaysian Competition Commission’s 2025 interim report cites an estimate of USD 21,840 million in TikTok revenue for 2023 and discusses advertising and in-app purchases. Treat this as a secondary estimate for that year—not as a current audited standalone figure published by TikTok. The cited sources do not establish TikTok’s current standalone annual revenue, profit or audited mix of revenue streams. The estimate appears in the Commission’s interim report.
Quick Recap
Best Value
- 【Sturdy and Stable】: Made of premium aluminum alloy and plastic, Liphisy phone tripod with remote keeps your device stay securely in place for still shots and video recording.
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- 【Portable Travel Tripod】: The height of this cell phone tripod with remote can be adjusted from 9” to 50” makes it really easy to set up. It gives you an excellent vantage point for capturing photos and videos.
- 【Wireless Remote Included】: Package includes a wireless remote that connects to your cell phone easily, making it a breeze to snap photos or video recordings.
- 【Wide Application】: With the phone holder and 1/4” screw, this phone tripod is compatible with different phone and camera, great for photography and video recording, perfect for travel and home use.
Rank #4
- 【360° AI Face Tracking】 No app needed! The auto-tracking tripod instantly recognizes and follows your face or body, keeping you perfectly centered in the frame. It automatically adjusts the shooting angle, making it a must-have tool for content creators, video recording, live streaming, and vlogging.
- 【Selfie Stick with Remote Control】 Features advanced gesture recognition—make an "OK" sign to start and an open palm to pause. It responds like a robot to your commands. The detachable remote allows for one-click shooting, ideal for hands-free remote photography. Optimal working distance (0.5-5m).
- 【Selfie Stick Tripod with Ring Light】 Includes a detachable mini ring light with 3 color modes (warm, cool, and natural) to enhance video quality in low light. Whether in dim settings or bright outdoors, it delivers perfect lighting for stunning photos and videos.
- 【Versatile Shooting Modes】 Designed for content creators, it transforms into a selfie stick, desktop tripod, floor stand, or handheld stabilizer. Compact and foldable, it’s highly portable and features a built-in fill light. The integrated 1/4-inch screw supports cameras, GoPros, and ring lights.
- 【Stable Quadpod】 Made of durable aluminum alloy, this phone tripod extends up to 64.4 inches (163.5 cm) yet folds down to just 13 inches, remaining lightweight for easy carry. Its unique quad-foot design ensures superior stability when fully extended, preventing slips for rock-solid shots.
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