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How a Seattle Startup Is Tackling Pockets Inequality in Women’s Workwear

Point of View Label’s workwear premise is simple: a phone pocket should be useful without making a garment awkward. Here’s what the Seattle startup reported about its design and what shoppers should check.
From TheFinanceBase Team3 min to read
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Seattle-based Point of View Label built its women’s workwear around a practical promise: pockets should hold a smartphone without making a garment awkward to wear. In a March 2024 profile, co-founder Aditi Sinha described the company’s “Pocket Pledge” and a front-of-thigh pocket design; the brand’s homepage currently continues to emphasize smartphone pockets and workwear.

Why Point of View Label focused on pockets

GeekWire’s Todd Bishop reported on March 27, 2024, that Aditi Sinha and Sakina Adeeb co-founded Point of View, a Seattle-based women’s workwear startup. The idea took shape after Sinha noticed the contrast between her toddler’s clothing and her own. She recalled: “Her 2-year-old had six pockets in his pants, and she had none. And I’m wondering what has been done to deserve this amazing inequality.”

At the time of the profile, Sinha was working full-time on the startup, while Adeeb continued in her role as an Amazon senior manager. The company’s debut collection included tops, dresses, jackets, pants, and skirts, designed under its “Pocket Pledge.” Sinha described the goal this way: “I imagine a world where practicality in women’s fashion is a given, not a luxury,”

The premise is straightforward: clothing designed for professional settings should let the wearer carry a phone in a usable pocket, rather than forcing a choice between convenience and a clean-fitting garment. Point of View’s homepage, reviewed October 8, 2026, still presents women’s workwear with smartphone pockets, lists dresses, pants and skirts, blazers, and tops, and asks apparel-industry decision-makers to make pockets non-negotiable.

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How the reported pocket design works

In the GeekWire account, the phone pocket sits on the front of the thigh rather than at the side, a placement intended to avoid adding bulk along the garment’s sides. Sinha said the team spent six months developing the design and chose poly-crepe for the pocket.

  • Reported depth: about 11 inches.
  • Reported opening width: about 4–5 inches.
  • Placement: front of the thigh, according to the company’s design description in GeekWire.

These are design details reported by the company through GeekWire, not independent measurements or test results. They do not by themselves establish how securely a particular phone stays in the pocket while walking or sitting, or how the garment fits across sizes.

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What the 5%-versus-85% claim does—and does not—show

GeekWire reported Sinha’s estimate that about 5% of women’s clothing could accommodate a smartphone, compared with 85% of men’s clothing. The article attributes the comparison to Sinha’s research, but does not name the underlying report or provide its sample or methodology. It should therefore be understood as a founder-attributed statistic, not as an independently validated industry-wide measurement.

The claim expresses the problem Point of View wants to address, but it cannot establish how often all women’s or men’s garments have usable phone pockets. There is no named study in the GeekWire profile that would let readers assess the comparison or apply it to a particular category of workwear.

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How to assess workwear pockets before buying

Whether shopping for “women’s workwear pants with pockets,” work dresses with phone pockets, or another garment, look beyond the word “pockets” in a product description. A pocket can exist but still be too shallow, too narrow, or poorly placed for everyday phone use.

  • Depth and opening: Compare the pocket’s stated depth and opening width with your phone, including its case. A deep pocket with a narrow opening may still be difficult to use.
  • Retention in motion: Check whether the phone is likely to stay in place when you walk, sit, or bend. Product descriptions may not answer this, so look for clear images or detailed construction information.
  • Placement and bulk: Consider where the pocket sits and whether a phone there could pull on the fabric or change the garment’s silhouette.
  • Comfort: Review the fabric and fit information, including stretch and how the pocket might feel while seated.
  • Fit options: Check the available sizes and lengths; pocket usefulness can depend on how the garment fits the wearer.
  • Purchase terms: Confirm the final price, return window, and whether the item is final sale before ordering.

The GeekWire profile gives Point of View’s reported design dimensions, but it does not compare competing products or test pocket performance across brands. Those details are useful starting points for questions to ask, not grounds for ranking garments.

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