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Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Outbyte Driver Updater FREEFix the driver behind crashes, sound loss and screen glitchesFind Drivers →FaZe Rug—creator Brian Awadis—and venture studio VO/D launched 1UP Candy in May 2023 as an “experiential” candy brand: its debut Sour Gummy Challenge was designed to turn eating intensely sour gummies into a shareable fan challenge. By 2025, the brand had expanded into multiple candy formats and retail distribution. The original challenge rules and $18 launch price are historical, not current buying information.
What is the 1UP Sour Gummy Challenge?
1UP Candy’s first product was a packet of extreme sour gummies built around a social challenge. GamesBeat’s May 17, 2023 launch coverage said participants were asked to suck on three gummies and keep a straight face for three minutes. People who shared their experience using the specified hashtag and Cash App $Cashtag could enter a prize promotion. These were the launch-era rules and promotion, not confirmed current terms. GamesBeat’s launch report
GamesBeat reported a launch price of $18 for the Sour Gummy Challenge and a Cash App Card presale discount running May 17–20, 2023. Neither figure establishes what the product costs or whether it is currently sold. The same coverage said each packet included a neutralizer and relayed a warning from the brand that people with soft teeth, sensitive gums, or gastrointestinal disorders should avoid the product; that is a brand warning, not an independent medical assessment. GamesBeat’s launch report
Who founded 1UP Candy?
FaZe Rug, whose real name is Brian Awadis, launched 1UP Candy with support from venture studio VO/D. VO/D described it as an experiential candy company co-founded with Awadis, with Sour Gummy Challenge as its first product. VO/D’s announcement
#1 Best Overall
- SUPER SOUR: Calling all sour lovers! These sweet bears are anything but! Super sour flavors include Blue Raspberry, Lemon, Orange, Cherry and Green Apple.
- 4.5lb BAG FOR SOUR GUMMY LOVERS: This 4.5lb bag of sour smiles is perfect for birthday parties, treats for kids and serious snacking. Restock your gummy stash!
- WORLD'S BEST FLAVORS AND TEXTURE: Our fans deemed our gummies the “World’s Best” and we take that title very seriously. One bite of Albanese gummy candy is all it takes to know we’ve got the boldest flavors and softest chew out there
- ALLERGY FRIENDLY: Our gummy candy is free of “The Big 9” allergens – dairy, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans & sesame making it perfect for sharing. All our gummies are also gluten free and fat free
- MADE IN THE USA: We are a family and women-owned manufacturer proudly making the World’s Best gummies and chocolates right here in the heart of the Midwest for over 40 years
Awadis told GamesBeat that he was drawn to developing candy “designed to be fun and social,” and said he wanted to challenge family, friends, and fans to try it with him. That framing helps explain the launch’s emphasis on participation and social sharing rather than candy alone. GamesBeat’s interview with Awadis
How 1UP Candy’s products and distribution changed
At launch, 1UP was a direct-to-consumer brand with one product. In a May 28, 2025 interview, Nosh described its later move into brick-and-mortar retail and a broader range of formats. Nosh’s 2025 interview
Rank #2
- One 12 oz share size bag of SOUR PATCH KIDS Big Kids Soft & Chewy Candy
- Sour gummy candy in assorted fruit flavors
- Soft & chewy candy that's two times bigger than the original
- Bagged candy that's perfect for snacking on after lunch or at the movies
- Great for party favors, holiday candy and movie theater candy
| Product or range | Format and reported flavors | Availability described in coverage |
|---|---|---|
| Sour Gummy Challenge | Extreme sour gummies; the original challenge product | Sold through the brand website at launch in 2023; current availability is not established. GamesBeat |
| Freeze-dried line | Gummy Bites, Lemon Tops, Sour Worms, Watermelons, Peach Rings, and Crunchy Sour Strips | Nosh reported the line at Walmart in May 2025; that does not confirm current stock at every store. Nosh |
| Sour Burst Chews | Chewy sour candy | Nosh described the product in Circle K in May 2025. Nosh |
| Chamoy Gummies | Mexican-inspired gummies in watermelon, mango, and strawberry flavors | Nosh reported their introduction in May 2025; the cited coverage does not establish current store-level availability. Nosh |
1UP Candy’s later emphasis on retail is a significant shift from its website-first launch. Nosh reported in May 2025 that the brand no longer sold directly through its website and directed shoppers to retailers. A current company profile lists Walmart, Five Below, and Circle K, while recent company posts also mention CVS. Retailer listings do not guarantee that a particular product is stocked at a particular location. Nosh 1UP Candy’s company profile and posts
What the reported growth figures do—and do not—show
Two prominent scale claims are attributed figures, not independently verified measures:
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Rank #3
- BOLD & TANGY: Trolli Sour Brite Crawlers (7.2 oz) include cherry-lemon, strawberry-grape & orange-lime flavors. They’re bold & tangy with a twist that leaves your taste buds wanting more
- SOFT AND CHEWY TEXTURE: These sour gummy worms are soft and chewy, making them a deliciously satisfying treat that is easy to enjoy on the go
- FUN AND COLORFUL DESIGN: Trolli Sour Brite Crawlers sweet and sour candy is designed to be eye-catching & fun. Their bright colors and gummy worm shape add playful flair to any candy dish or treat bag
- MAKE WEIRDLY AWESOME MOMENTS: This Sour Brite Crawlers peg bag is perfect for sharing with friends and family, whether at a big party or at the movies
- BEND THE RULES WITH TROLLI: Trolli bends the rules to give you the sweet and sour gummy taste you crave. Trolli is the ideal party candy and is great for sharing with groups or enjoying on your own
- 1UP Candy CEO Matt Weiss told Nosh in 2025 that the brand had generated more than 1 billion TikTok impressions. Nosh’s coverage does not describe this as an independently audited figure. Nosh
- Nosh reported more than 12,000 retail doors in May 2025. Lunr Capital, which said it provided inventory financing at the start of the Walmart launch, also reported full-chain Walmart distribution and 12,000 retail doors in an account dated June 5, 2025. These are dated reports; Lunr Capital’s account is from a financing partner, not an independent audit, and neither confirms a current door count. Nosh Lunr Capital
The evidence supports a story of a creator-linked candy launch that developed into a wider retail business. It does not establish an independently tested ranking of the products, a current price comparison, or independent testing of taste, safety, or quality.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Where can you buy 1UP Candy?
Walmart, Five Below, Circle K, and CVS are named in company-profile information or recent company posts; Nosh’s 2025 reporting also described products at Walmart and Circle K. Because retail and individual product listings change, check the retailer’s current listing or contact a nearby store before making a trip. The cited sources do not establish a current direct-to-consumer store, a live Amazon listing, or SKU-level inventory. 1UP Candy’s company profile and posts Nosh’s 2025 interview
Quick Recap
Best Value
- Contains one (1) 6.5-ounce bag of JOLLY RANCHER Sour Gummies Assorted Fruit Flavored Candy
- Soft and chewy gummy candies bursting with sweet, sour original fruity flavors like watermelon, green apple, cherry, lemon and blue raspberry for snack time at home, at work and on the road
- An exciting assortment of chewy gummies candy in a bag ready to satisfy your snacking needs and keep each deliciously sour piece fresh
- Bring a shareable bag of delectably sweet and sour gummy treats to birthday parties, New Year's bashes, wedding celebrations and baby shower candy buffets
- An unbelievably delicious gummy selection featuring bold colors and even bolder sour fruit flavors to brighten up your Valentine's Day, Christmas, Halloween and Easter candy selections
Rank #4
- BOLD & TANGY: Trolli Sour Brite Crawlers (28.8 oz) include cherry-lemon, strawberry-grape & orange-lime flavors. They’re bold & tangy with a twist that leaves your taste buds wanting more
- SOFT AND CHEWY TEXTURE: These sour gummy worms are soft and chewy, making them a deliciously satisfying treat that is easy to enjoy on the go
- FUN AND COLORFUL DESIGN: Trolli Sour Brite Crawlers sweet & sour candy is designed to be eye-catching & fun. Their bright colors and gummy worm shape add playful flair to any candy dish or treat bag
- BEND THE RULES WITH TROLLI: Trolli bends the rules to give you the sweet & sour gummy taste you crave. Trolli is the ideal party candy and is great for sharing with groups or enjoying on your own
- TRY OTHER DELICIOUS TROLLI PRODUCTS: Trolli Sour Brite Crawlers are part of the Trolli range of products. Try our other tasty candy options including Sour Bursting Crawlers and Peachie O's
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
