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Random freezes, missing sound and display glitches usually trace back to one bad driver. Find and replace yours safely.Free scan · under a minuteIn a July 2024 interview, H. Moser & Cie CEO Edouard Meylan described MELB as a family holding spanning luxury, real estate and technology investment. Its watch business centered on H. Moser & Cie, with Hautlence as a smaller, distinct brand. His account also covered the group’s production strategy, sales mix and growth ambitions—but the figures and plans below are statements made in 2024, not verified current results.
What is MELB?
MELB was founded in 2006, according to Meylan, and is chaired by his father, Georges-Henri Meylan. He described three areas of activity: luxury, real estate, and investment in technology companies and startups with technological potential. MELB’s two watch brands are H. Moser & Cie and Hautlence.
Meylan characterized the group as an independent family structure with independent brands. The interview’s focus was its watchmaking operation; it does not provide a detailed account of MELB’s real-estate holdings or technology investments.
How the two watch brands fit together
H. Moser & Cie was the dominant business in the interview’s account. Meylan estimated that it represented 95% of the watch business, with Hautlence at 5%. Those are his 2024 figures, not audited or independently verified market shares.
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- SWIM-READY Water Resistant: This wrist watch for men is wearable while swimming in shallow water up to 50m (165ft); 5 ATM
| Brand | Role and positioning described by Meylan | Reported share of MELB’s watch business |
|---|---|---|
| H. Moser & Cie | The larger brand, associated with history and complications such as the perpetual calendar | 95% (Meylan’s 2024 estimate) |
| Hautlence | A smaller, bolder brand, acquired by MELB in 2012 after its creation in 2004 | 5% (Meylan’s 2024 estimate) |
Meylan said Hautlence had been repositioned, paused during the pandemic-era disruption and was beginning to move again by the time of the interview. It operated through a dedicated unit at H. Moser & Cie’s Schaffhausen premises. He said the brand had reached break-even at that point; the interview does not establish whether that remained true afterward.
Why the group brought more watchmaking in-house
Meylan described a gradual effort to build an integrated production capability. He said MELB held a stake of less than 50% in Geneva-based Agenhor, a movement-design specialist, and integrated Precision Engineering in Schaffhausen in 2012. Precision Engineering focuses on escapements, including hairsprings.
According to Meylan, H. Moser & Cie had developed more than twenty movements since 2005 and made several movement components in-house. He named plates, balance springs, springs, anchors and escape wheels. Cases and bracelets remained external. The strategy, as he described it, was integration of movement expertise and components rather than complete control over every part of a watch.
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- Night-light Function：When Using the Luminous Pointer Function for the First Time, Please illuminate The Watch Under The Light for 30 Seconds to Activate the Luminous Function. Watch Chain Can Be Adjusted in Size
He put H. Moser & Cie’s workforce at around 100 people in 2024. That is an interview estimate, not a current staffing figure.
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Meylan reported 50% growth for H. Moser & Cie in 2023 and 25% growth in the first quarter of 2024. These are his attributed growth figures from the July 2024 interview; the article does not define the measurement basis or independently verify them.
An editor’s note accompanying the interview relayed a Morgan Stanley 2024 estimate of approximately CHF 93 million in sales and about 3,500 units for H. Moser & Cie, placing it 38th among the 50 largest Swiss watch brands in that report. This is an estimate relayed by the interview’s editor, not a figure confirmed here from Morgan Stanley’s original report.
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- DIAL: These men's watches feature a stainless steel case with a gold dial
- WATCH BAND: Wrist watches for men with a gold-tone stainless steel bracelet; links can be removed for a customized fit
- WATER RESISTANT MENS WATCH: Up to 50m (165ft); Wearable while swimming in shallow water; 5 ATM
Where sales came from and how watches reached customers
Meylan gave this regional distribution for H. Moser & Cie in 2024. These are interview figures rather than audited disclosures:
| Region | Share stated by Meylan |
|---|---|
| United States | 30% |
| Asia | 35% |
| Europe | 25% |
| Middle East and Africa | 10% |
He said direct sales represented 10% of production when expressed in sales terms, alongside retail and e-commerce. The interview does not provide a more detailed channel breakdown or explain the calculation. Meylan also mentioned H. Moser & Cie House concepts in Hong Kong and New York. He said his brother Bertrand managed sales across 75% of markets.
What the Alpine partnership meant to the business
Meylan said Renault CEO Luca de Meo was a H. Moser & Cie fan and contacted the company, leading to its partnership with Alpine. He connected the collaboration to visibility from Formula 1 and the Alpine Renault community, and said it had influenced how people perceived the brand.
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- Features a classic big dial and quartz movement with stable quality. High hardness coated glass mirror is wear-resistant, scratch-proof, Butterfly double buckle ensures comfortable weara
- Mirror diameter is 1.6 inches (41 mm), case thickness is 0.43 inches (11 mm), and band length is 7 inches (180 mm). The length of the watch can be adjusted, and it weighs 132 g(4.65 ounces). Maximum applicable to about an 8-9" wrist
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- Water resistance for daily life, waterproof to 100 feet (30 m), generally resistant to splashing or brief submersion, but not suitable for swimming or bathing
He also described a product-development effect: the partnership encouraged bolder, less classic collection ideas. That is Meylan’s account of its impact, not a measured assessment of changes in customer reach or sales.
What Meylan planned next—and what remains unverified
In July 2024, Meylan said MELB was focusing on its two watch brands, especially H. Moser & Cie. He set a target of CHF 200 million in turnover within three to four years, said the group would develop its own retail, and suggested major investments might arise in 2028. These were ambitions and forward-looking statements at the time of the interview; the source does not establish whether they were achieved or are still current.
The original interview, conducted by Pascal Brandt and published by Monochrome Watches on 3 July 2024, is available at Monochrome Watches. It is a primary source for what Meylan said, not independent confirmation of the company’s financial or operational claims.
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