E-commerce firms sold goods worth about Rs 24,000 crore during the first two days of India’s 2026 festive-season sales, according to an estimate by Redseer reported by PTI. The reported total is an estimate, not an independently audited figure; the available report excerpt does not specify the sale dates, platforms included or calculation method.
What drove the reported sales?
Redseer attributed the result primarily to higher order volumes. Mobile phones were the largest product category by sales value, but the report excerpt does not state their share of the total or how many units were sold.
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How did quick commerce perform?
Redseer said quick-commerce arms recorded four to five times their usual daily gross merchandise value (GMV). GMV is the value of goods transacted, rather than a company’s revenue or profit. The excerpt does not identify the services included or explain how “business as usual” was defined, so the multiplier should not be read as a precise sector-wide measure.
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1Fix the driver behind crashes, sound loss and screen glitches2Repair Windows errors before they cause bigger problems3Scan for outdated or missing drivers - takes under a minuteHow does this compare with earlier festive seasons?
Earlier Redseer figures cover different periods and should not be treated as the year-on-year comparison for the current estimate:
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| Season and period | Reported figure | What it measures |
|---|---|---|
| 2022, first four days | Rs 24.5k crore | Redseer described this as about 60% of projected GMV for the first festive-sale event; mobile phones contributed 41% of GMV. |
| 2024, festive period | About $14 billion GMV, up 12% year on year | Redseer’s broader season estimate. Its retrospective also reported spending growth of 13% in Tier 2+ cities and per-user spending growth of 5–6%. |
| 2025, first two days | Online retail GMV grew 23–25% year on year | Redseer’s estimate for that season’s first two days; it is not the comparison rate for the 2026 figure. |
| 2026, first two days | About Rs 24,000 crore | Redseer estimate reported by PTI. The available excerpt does not state the exact dates, comparison year or scope. |
These numbers are not directly interchangeable: they cover different lengths of time, seasons and measures. In particular, the 2022 mobile-phone share cannot be applied to the current estimate, and the 2025 growth rate does not establish how much sales grew in 2026.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the estimate does—and does not—show
The headline points to substantial transaction activity early in the festive sale period, with higher order volumes, mobile phones leading by value and a sharp reported increase in quick-commerce GMV. It does not establish how much individual firms earned, whether their sales were profitable, or how the current two-day total compares with the same dates a year earlier. Those conclusions would require the sale window, platform coverage and measurement definitions that are not stated in the available PTI report excerpt.
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