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Divvy Homes co-founder Adena Hefets announced a definitive agreement for Brookfield to acquire substantially all of the rent-to-own company for approximately $1 billion in total consideration. A reported $2.3 billion valuation from 2021 makes for a striking comparison, but the figures describe different things: the earlier valuation is reported secondhand, and the announcement does not establish the final proceeds received by shareholders or confirm the deal’s closing.
What did Brookfield agree to acquire?
In 2025, Divvy co-founder Adena Hefets announced that Brookfield would acquire “substantially all” of Divvy Homes for approximately $1 billion in total consideration. The announcement described a definitive agreement, not a detailed accounting of the assets and liabilities included or a breakdown of who would receive the money. Hefets’s announcement is the primary source for the announced terms.
Hefets said it was important to find “a solid landing for our customers” and that she felt reassured Brookfield and Maymont would support residents. Those are her stated reasons and expectations; they do not independently establish how the transition worked for residents.
How does the $1 billion compare with Divvy’s reported valuation?
A secondary report reproduced on a mirror page put Divvy’s last publicly reported 2021 valuation at $2.3 billion. Compared with the announced approximately $1 billion in total consideration, that is a notable headline gap. But a private-company valuation and transaction consideration are not interchangeable: the first is a valuation reported at a particular time, while the second is the announced consideration for the transaction. Neither figure alone establishes what investors lost, what the company’s equity was worth at closing, or how proceeds were allocated.
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The $2.3 billion figure has weaker sourcing than the acquisition announcement: the available page reproduces secondary reporting rather than the original outlet. Treat it as a reported historical valuation, not a verified sale-price comparison. The mirror page also relayed an expected mid-February 2025 closing and a report that some shareholders might receive no proceeds. The reviewed announcement confirms the agreement, but does not confirm that expected closing date or settle shareholder outcomes.
How Divvy’s rent-to-own program worked
Divvy’s own description says it bought a home selected by a resident, then leased it to that resident while setting aside part of payments as savings toward a possible purchase. The company described a pre-set purchase price during the lease, with a lower pre-set price for a purchase within the first 18 months. These are company-published program terms, not an independent evaluation of the program; a resident’s contract controls, and terms may change. Divvy’s program page describes the arrangement.
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- Initial payment: Divvy said residents paid 1%–2% of the home’s price at the outset.
- Monthly payments: Residents paid rent plus monthly savings intended for a future purchase.
- Purchase option: The resident could buy at a pre-set price during the lease, with the company describing a lower price for purchases within the first 18 months.
- Leaving early: Divvy said a resident who left early could retain accumulated savings minus a relisting fee equal to 2% of the initial purchase price.
Divvy said the program was designed to help a resident become mortgage-eligible within three years. It also said it covered the initial purchase’s quality evaluation and closing costs, plus property taxes and homeowner’s insurance while it owned the home; those ownership costs shifted to the resident upon purchase. The company’s eligibility information included a minimum stated FICO score of 550, minimum household income of $2,500 a month, three months of employment history, and other checks, while noting credit requirements could change. Availability and terms should not be assumed from a current website alone; residents should consult their signed agreements.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is—and is not—known about the outcome?
The announcement establishes what Divvy’s co-founder said the company had agreed to: a sale of substantially all of Divvy for approximately $1 billion in total consideration. It does not, by itself, establish the final closing date, the complete transaction structure, the allocation of proceeds among shareholders, or Brookfield’s current operating strategy. Divvy’s website remains accessible and its legal footer identifies BSFR Management, but that alone does not answer those questions.
For customers, the announcement’s reassuring language is Hefets’s characterization, not a substitute for individual lease or purchase-option terms. Anyone with an existing Divvy agreement should rely on their contract and direct communications about servicing, payment, purchase options, or changes in management.
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