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The claim that “90% of the investment in 5 years goes up to double” is not verified as a statement by Ekta Kapoor or as a typical property-investment result. A podcast listing identifies an Ekta Kapoor interview segment titled “Is Real Estate The Safest Investment?”, but it does not provide that quotation or substantiate the figures. Separate 2025 reports attribute a “90%” buyer-loss claim and related property advice to real-estate advisor Aishwarya Shri Kapoor—not Ekta Kapoor. The shared surname is not evidence that the two women or their statements are connected.
Did Ekta Kapoor make the five-year doubling claim?
The available listing for an interview with Ekta Kapoor names a discussion, “Is Real Estate The Safest Investment?”, but does not include the exact “90%” quotation or a transcript supporting it. Without the original audio, video, or transcript, the attribution remains unverified. Do not treat the wording as her confirmed quote.
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There is a second, distinct strand of reporting: two June 23, 2025 articles attribute an assertion that many Indian property buyers lose money to Aishwarya Shri Kapoor, described as a Gurugram real-estate advisor. They are secondary reports of her view, not evidence that Ekta Kapoor said the same thing or that the percentage represents a measured market-wide rate. BusinessToday and India Today both attribute the claim to Aishwarya Shri Kapoor.
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The available sources do not establish that 90% of property investments double within five years, or that any such outcome is typical. The “double” framing in a July 18, 2025 BusinessToday headline is not proof of a guaranteed or representative return. That report presents advice attributed to Aishwarya Shri Kapoor to consider who might buy a property later and plan an exit; it does not verify a general doubling rate. Read the report.
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A property’s eventual sale price is only one part of an investor’s result. Rental income, vacancy, purchase and selling costs, financing, taxes, and the time required to sell can all affect the outcome. The reporting cited here does not provide a verified return calculation or a methodology that would support a five-year forecast. Treat a promised doubling as a claim to test, not a planning assumption.
What property checks does the reported advice point to?
The June 2025 reports describe Aishwarya Shri Kapoor’s advice as emphasizing due diligence, price benchmarking, rental absorption, clear title, and planning an exit. These are useful questions to investigate, but the reports do not establish that following them guarantees profit.
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Check the price against relevant benchmarks
Compare the asking price with recent transactions for genuinely similar properties in the same locality, accounting for differences in condition, size, tenure, and amenities. A developer’s projected appreciation or a seller’s asking price is not by itself evidence of what buyers will pay.
Test rental demand, not just advertised rent
Look for evidence that comparable homes are actually being occupied and let, how long they remain vacant, and what rent is achievable after negotiation. “Rental absorption” matters because a property that sits empty may not produce the income used in an investment projection.
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Establish title and project documentation
Have the relevant property and project records checked by a qualified local professional before committing. The reports identify title clarity as a due-diligence concern but do not specify a universal document list; requirements depend on the property, transaction, and jurisdiction.
Decide how and when you could exit
Ask who the likely future buyer would be, what would make the property attractive to that buyer, and whether comparable properties can be resold within your expected holding period. A plan to sell is not the same as evidence that a buyer will be available at your target price.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Is real estate the safest investment?
The interview listing raises the question but does not answer it, and the available reporting does not support a blanket safety ranking. A property investment exposes its owner to local market conditions, rental demand, legal and documentation issues, and the practical difficulty of selling. Whether a particular purchase suits an investor depends on its price, income prospects, risks, and the investor’s ability to hold it; a headline percentage cannot settle that decision.
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How to use the “90%” claim responsibly
- Do not attribute the claim to Ekta Kapoor unless an original interview clip or transcript confirms it.
- If discussing the reported buyer-loss assertion, identify it as Aishwarya Shri Kapoor’s claim as reported in June 2025—not as an independently verified statistic.
- Do not infer from that assertion that 90% of buyers lose money, or that the remaining buyers double their investment; the reports do not establish either conclusion.
- Evaluate an individual property using documented costs, credible rental evidence, legal checks, and a plausible resale plan rather than a promised percentage.
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