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Yes—according to a March 25, 2025 report by Video Games Chronicle (VGC), Assassin’s Creed Shadows sold more physical copies in the UK during its first week than Star Wars Outlaws sold there in its first three months. The comparison is limited to UK physical sales; it does not establish that Shadows outsold Outlaws worldwide, across digital and physical formats, or over their full lifetimes.
What the sales comparison says—and what it does not
Shadows launched on March 20, 2025. VGC’s report, published five days later, said its first-week UK physical sales exceeded Outlaws’ UK physical sales in that game’s first three months. VGC attributed the figures to GfK/Nielsen data provided through The Game Business.
The report did not publish the underlying unit counts or a precise margin. That means the evidence supports the direction of the comparison, but not a claim about how many more copies Shadows sold. It also does not support turning the result into a global or all-format sales ranking.
Why the distinction matters
Sales comparisons are meaningful only when their scope is clear. Here, the games are compared on boxed UK copies, but over different periods: one week for Shadows and three months for Outlaws. The cited report does not provide matching worldwide totals or digital-sales figures for both games over those windows.
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- Only at Amazon Limited Edition Content includes the base game and Sekiryu Character Pack
- Explore the captivating open world of feudal Japan, from spectacular castle towns and bustling ports to peaceful shrines and war-ravaged landscapes. Adventure through unpredictable weather, changing seasons, and reactive environments.
- Become Naoe, a shinobi Assassin, and Yasuke, a legendary samurai, as you experience their riveting stories and master their complementary playstyles.
- Make information your weapon as you explore the world, and build your own network of spies to be your eyes and ears across locations to hunt down your next target. Along the way, recruit new allies with unique abilities to help accomplish your missions.
- Create a fully customizable hideout for your growing shinobi league as you train your crew, craft new gear, interact with key characters, and choose your base’s layout, decorations, and accessories.
- Territory: United Kingdom, not worldwide.
- Format: physical copies, not combined physical and digital sales.
- Period: Shadows’ first week versus Outlaws’ first three months.
- Metric: copies sold, not revenue or player count.
How Shadows compares with Assassin’s Creed Valhalla
VGC separately reported that Shadows’ UK physical launch sales were 63% of Assassin’s Creed Valhalla’s November 2020 launch sales. That figure is useful context, but not a clean like-for-like measure: Valhalla had physical releases on more platforms, and VGC noted that demand for software was elevated during the COVID-era period.
Ubisoft offered a different measure in its FY2024–25 earnings release, published May 14, 2025: Shadows generated the second-highest Day 1 sales revenue in franchise history, behind Valhalla. Ubisoft also said consumer spending and player count had outperformed Assassin’s Creed Odyssey at that point. Those company-wide revenue and player measures are not UK physical unit counts, so they cannot be used to calculate the Shadows–Outlaws gap.
Rank #2
- ENTER FEUDAL JAPAN - Explore the captivating open world of feudal Japan, from spectacular castle towns and bustling ports to peaceful shrines and war-ravaged landscapes. Adventure through unpredictable weather, changing seasons, and reactive environments.
- MASTER COMPLEMENTARY PLAYSTYLES - Become Naoe, a shinobi Assassin, and Yasuke, a legendary samurai, as you experience their riveting stories and master their complementary playstyles. As Naoe, use stealth to avoid detection and agility to confound your enemies. As Yasuke, strike your foes with lethal precision and power. Unlock new skills, gear, and progression independently for each character.
- MAKE INFORMATION YOUR WEAPON - Travel the world and build your own network of spies to be your eyes and ears across locations to hunt down your next target. Along the way, recruit new allies with unique abilities to help accomplish your missions
- BUILD A PLACE TO CALL HOME - Create a fully customizable hideout for your growing shinobi league as you train your crew, craft new gear, interact with key characters, and choose your base’s buildings layout, decorations, and accessories.
Sales, revenue and players are different measures
Ubisoft announced that Shadows had reached two million players, then later reported more than five million unique players in a July 22, 2025 update. Player totals are not equivalent to copies sold: they can reflect access that does not map one-to-one to a purchase, and Ubisoft’s earlier announcement did not include a platform breakdown.
Outlaws’ early performance also drew a qualitative assessment from Ubisoft. In its September 2024 trading update, CEO Yves Guillemot said the game’s initial sales “proved softer than expected.” Ubisoft did not give a copy total in that statement. It helps explain the company’s view of Outlaws’ launch, but does not quantify the later UK physical-sales comparison.
Rank #3
![Assassin's Creed Shadows [PlayStation 5]](https://m.media-amazon.com/images/I/51cgBmgsqGL._SL160_.jpg)
- Experience an epic, historical action adventure in feudal Japan and become a deadly Shinobi assassin and a powerful legendary samurai as you explore a beautiful open game world in chaotic times
- Sneak as a Naoe to not be discovered, use your agility to confuse your opponents and stretch down your opponents with deadly precision and power as a Yasuke
- Use information as weapons and build your own spy network to have eyes and ears everywhere and find your targets easier and recruit new allies on the go with unique skills to help you with your missions
- Create a fully customizable hideaway for your growing Shinobi league, where you train recruits, craft new equipment and interact with important characters; set the room layout, decoration and accessories yourself
What can be concluded
The reported result is a specific early UK retail comparison: Shadows’ first-week physical sales topped Outlaws’ first-three-month physical sales, according to VGC’s account of GfK/Nielsen data supplied via The Game Business. Exact unit totals are not stated in the cited report, and the available figures do not establish which game had higher lifetime sales across all markets and formats.
Quick Recap
Rank #4
- BECOME A FEARSOME PIRATE- Strike fear in your foes as you board and sink enemy vessels as Edward Kenway, captain of the Jackdaw. Whether blending into crowds or leading daring assaults, switch between silent takedowns and fierce brawls as you effortlessly wield swords, pistols, and the Hidden Blade. With a cast of historical pirate legends at your side, defy empires amidst the age-old conflict opposing Assassins and Templars.
- A CLASSIC REBUILT FOR AN ENHANCED EXPERIENCE- Combat has been rebuilt for more dynamic encounters, emphasizing parries and takedowns, while stealth and parkour have been improved for smoother escapes and assassinations. Continuously upgrade the Jackdaw to face powerful enemy ships with enhanced naval mechanics featuring new alternate fire modes. Quality-of-life additions also address previous pain points, ensuring your experience is improved.
- THE CARIBBEAN LIKE NEVER BEFORE- Whether you’re sailing the open seas or journeying across untamed lands, discover a seamless open world built with the latest Anvil engine. Take in sweeping vistas as you brave stormy waters, dive into underwater shipwrecks, or push through dense tropical jungles. Enhanced by features such as Dolby Atmos and ray tracing, every scene feels more immersive, bringing the world’s beauty to life.
- EXPANDING EDWARD’S ADVENTURE- Building on top of the original story, Assassin’s Creed Black Flag Resynced introduces exclusive new content. Familiar faces will return, with new storylines dedicated to fan-favorite characters such as Blackbeard and Stede Bonnet. Unexpected allies will also cross your path, as three officers join you on your journey as part of the main narrative. More surprises await, such as new sea shanties, pets, a photo mode, and more.
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