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Daisy Group completed its acquisition of Phoenix IT Group on 17 July 2015, according to MicroScope’s contemporaneous report. MicroScope reported a £135 million transaction and said the deal would add 3,600 businesses to Daisy’s customer base.
What happened in the Phoenix IT deal?
Daisy Group announced completion of the Phoenix IT Group acquisition on 17 July 2015. The date and transaction details come from MicroScope’s report published that day.
| Point | Reported detail | Source and qualification |
|---|---|---|
| Completion date | 17 July 2015 | MicroScope, 2015 |
| Deal value | £135 million | Reported by MicroScope in 2015; the figure was not independently checked against the full original transaction announcement here |
| Customer addition | 3,600 businesses | Reported by MicroScope in 2015; this is a transaction figure, not a market-wide statistic |
How much did Daisy pay for Phoenix IT?
MicroScope reported that Daisy paid £135 million for Phoenix IT. That figure should be read as contemporaneous reporting rather than as an independently verified figure from the original transaction filing.
Why did Daisy want Phoenix IT?
Daisy’s stated rationale was the convergence of unified communications and IT services. Daisy founder and executive chairman Matthew Riley said customers and partners wanted a broader range of services from one provider:
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- [5" Color Base Display for ease of menu operation] - Manage your communication with this ultra-clear 5" color base display. Soft keys on the side & bottom of the screen make it easy to access the functions of the phone. The extra-large display makes it easy to operate the menu and provides clear viewing of the features.
- [Personalized Feature Shortcuts] - Assign one-touch shortcuts on the large base display for quick access to the most important features like contact, messages, call history, timer, and more.
- [Conference and Intercom] - Streamline your communication experience with conference calling between an outside line and up to 4 cordless handsets, along with intercom functionality between handsets and the base unit.
- [Unsurpassed Range woth DECT 6.0] - Experience the best in long-range coverage and clarity, provided by a unique antenna design and advances in noise-filtering technology.
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“The worlds of Unified Communications and IT Services are rapidly converging and our customers and partners are asking us to provide a broader range of services under one roof.”
Riley later described the acquisition as a step toward a unified UK provider of business communications and managed IT infrastructure in a 20 July 2015 LinkedIn post.
Rank #2
- Phone System with Corded Base Unit + 2 Cordless Handsets: Enjoy the clarity of corded landline phone calls with the flexibility of using the cordless office phones anywhere in the home or office; add cordless handsets (sold separately) to grow your system
- Large Phone Base; Large tiltable 3.4-inch LCD display of the corded house phone gives a clear reading of who's calling, with one-touch dial buttons for frequently dialed numbers; a big red call block button makes it easy to block nuisance calls
- Hands-Free Phone Functions that Simplify Your Life: Hear caller announcements in English or Spanish with Taking Caller ID; full duplex speakerphone lets you use your desk phone handset hands-free on this home phone and even answer calls by voice command
- Advanced Call Blocking: Panasonic cordless phone Automated Call Block pre-blocks robocalls. Telemarketing Call Block lets you block announced callers; block 1K more with 1-touch Call Block Button
- Record Your Calls: 2-Way Call Recording with this business phone helps you never miss an important detail in business conversations to confirm what was said and avoid mistakes; the Recording Start button makes it easy and deters nuisance calls
What capabilities did Phoenix IT bring?
Phoenix IT’s company profile lists a broad set of technology services, including:
- Cloud and hosting
- Business continuity
- Connectivity, LAN and Wi-Fi
- Contact centres and unified communications
- Managed services
- Security
- Supply-chain services
The profile identifies Phoenix IT as a UK IT services and consulting business and now labels it as part of Daisy Group: Phoenix IT Group company profile.
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Rank #3
- Quick and easy installation: Connect the main console to analog lines via RJ11; cordless handsets/desksets pair wirelessly with one-touch DECT 6.0 technology—no professional wiring or assistance needed for fast small office setup.
- Expandable to 10 stations: Grow your 4-line small business phone system seamlessly by adding up to 9 cordless handsets or desksets—ideal for scaling operations without replacing equipment.
- Professional auto attendant per line: Automatically answers calls on each of the 4 lines, offers company directory access, routes to extensions, and records voicemail for efficient, polished call management.
- Reliable digital answering system: Captures up to 180 shared minutes of incoming messages, announcements, and memos—ensuring no important calls are missed during busy hours.
- Enhanced productivity features: Full-duplex speakerphone for natural conversations, extra-large display, caller ID/call waiting, 100-name phonebook, 32 speed dials, cordless headset support, intercom, and customizable music-on-hold via 2.5mm jack.
What did Daisy say customers would gain?
Daisy CEO Neil Muller said combining the companies’ capabilities would give mid-market customers greater breadth of solutions and expertise, with the aim of keeping critical systems “always on.” MicroScope also reported that Phoenix CEO Steve Vaughan would step down as part of the transaction. Those statements describe the companies’ position at completion; they do not establish the deal’s later integration results.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How should the later Companies House record be interpreted?
Companies House records show the historic legal entity DAISY IT GROUP LIMITED (company number 03476115) as dissolved on 20 August 2024. The record lists Phoenix IT Group PLC / Limited among the entity’s previous names. A dissolved-company entry applies to that specific legal entity; by itself, it does not prove that Daisy’s wider business or successor operations ended.
Quick Recap
Best Value
- 2-line operation: Conference between an outside line and up to 2 cordless handsets, expandable up to 12 handsets
- Digital answering system with voice guide records up to 13 minutes
- 50 name and number caller ID history
- Intercom between handsets and base unit
- Trilingual prompts: Choose between English, Spanish and French
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- Does your business need true cordless extensions or warehouse paging? This system can do it by connecting various adapters that will allow you to benefit from an array of business-type features.
- Experience unmatched HD audio clarity with WiFi support (no network wiring needed), live answer options, auto-attendant menus and so much more.
Key takeaways
- Daisy completed the Phoenix IT acquisition on 17 July 2015.
- MicroScope reported the purchase price as £135 million.
- MicroScope said 3,600 businesses would be added to Daisy’s customer base.
- Daisy presented the deal as a response to the convergence of communications and managed IT services.
- Phoenix contributed cloud, hosting, continuity, communications, managed services and security capabilities.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
