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Cyber Monday 2025: What Sold, How Much Shoppers Spent, and What the Data Shows

Adobe reported $14.25 billion in U.S. Cyber Monday 2025 online spending. Here’s what sold, how category discount peaks were measured, and why past deals aren’t proof of current prices.
From TheFinanceBase Team3 min to read
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Cyber Monday 2025 is over, so there is no verified live deal list here. The clearest retrospective: U.S. shoppers spent a record $14.25 billion online that day, while Adobe’s holiday-season report found peak discounts across several major categories. Those figures describe past spending and category-wide discount peaks—not a promise that any specific product is still on sale.

What were the best Cyber Monday deals in 2025?

Adobe Digital Insights reported strong interest in digital cameras, luggage sets, fitness trackers, televisions, robot and cordless vacuums, massage guns, countertop ice machines, activewear, heated blankets, and Bluetooth headphones and speakers. These were hot-seller categories, not a ranked list of products, verified offers, or evidence that every item in a category was discounted. Adobe’s Cyber Monday recap does not identify individual models, retailer prices, or deal terms.

Adobe’s later holiday-season recap reported the season’s peak listed-price discounts by category. These are holiday-season peaks, not Cyber Monday prices for a particular product or guaranteed savings against a recent selling price.

Category Peak listed-price discount during the 2025 holiday season
Electronics 30.9%
Toys 29.6%
Apparel 25.1%
Televisions 24.3%
Computers 23.4%
Sporting goods 20.3%
Appliances 20.2%
Furniture 18.8%

Source for all figures in the table: Adobe Digital Insights’ 2025 holiday-season results. A category peak does not show whether a particular product reached that discount, how long it lasted, or how its price compared with its recent history.

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How much did people spend on Cyber Monday and Cyber Week?

Adobe Digital Insights reported $14.25 billion in U.S. online spending on Cyber Monday 2025, up 7.1% year over year. That was a retrospective result; Adobe’s October forecast had projected $14.2 billion. Adobe defines Cyber Week as the five days from Thanksgiving through Cyber Monday. Its final report put Cyber Week spending at $44.2 billion, up 7.7% year over year, compared with an October forecast of $43.7 billion. The final Cyber Week figure is in Adobe’s season recap; the Cyber Monday result is in its December recap, and the earlier forecasts are in its October outlook.

Adobe says its Cyber Monday analysis drew on more than 1 trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories. That describes the scale and scope of Adobe’s data, not a census of every U.S. retailer or transaction.

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How many people shopped over the Thanksgiving weekend?

The National Retail Federation and Prosper Insights & Analytics said 202.9 million U.S. consumers shopped during the five-day Thanksgiving-to-Cyber-Monday weekend in 2025. This figure comes from their annual consumer survey, not Adobe’s analysis of online retail transactions; the two measures should not be treated as interchangeable. NRF’s release describes the survey result.

What did Buy Now, Pay Later contribute?

Adobe reported $1.03 billion in Buy Now, Pay Later spending on Cyber Monday 2025, up 4.2% year over year; mobile accounted for 79.4% of that BNPL spending. These figures describe how purchases were financed, not the size of discounts or money shoppers saved. Adobe’s recap provides the figures.

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Were Cyber Monday deals better than Black Friday deals?

The available figures do not establish which day had better deals. Adobe’s holiday-season discount peaks are category-wide maximums across the season, not a day-by-day comparison or product-level price history. To judge an individual offer, compare the exact model and included features, its current price with its recent price history, delivery timing and availability, and return and warranty terms. A stated discount from a listed price alone does not prove the product was cheaper than it had been recently.

Are any Cyber Monday 2025 deals still available?

No retailer-specific 2025 offer pages, current inventory, exact product prices, or expiration terms were established for this retrospective. Because Cyber Monday 2025 has passed, treat those offers as expired unless a retailer’s current listing confirms otherwise. Check the retailer directly for the item’s current price, stock, delivery estimate, and terms before buying.

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How the 2025 season compared with Adobe’s forecast

For U.S. online sales from November 1 through December 31, Adobe forecast $253.4 billion, up 5.3%, in October 2025. Its January 2026 final-season recap reported $257.8 billion, up 6.8%. These are Adobe Digital Insights estimates and results for the full holiday period, not total retail sales across online and physical stores. The forecast appears in Adobe’s October outlook; the final figures appear in its January recap.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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