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Coles’ $5 Dreams Crumb True Cookies Topped CHOICE’s 2024 Test

Coles Bakery Dreams Crumb True cookies ranked first in CHOICE’s 2024 blind test of 22 chocolate-chip cookies. Their 78% overall score and historical $5.20 pack price need context.
From TheFinanceBase Team3 min to read
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Coles Bakery Dreams Crumb True New York Choc Chip Cookies ranked first in CHOICE’s 2024 blind comparison of 22 chocolate-chip cookies. They scored 78% overall, but the often-cited “$5” price is historical test-page information—not a confirmed price today.

What “best cookies in Australia” means here

CHOICE, an Australian consumer group, named the Coles Bakery Dreams Crumb True New York Choc Chip Cookies the top product in its comparison published on 30 September 2024. The result means first place among the 22 varieties included in that test; it is not a formal national award or a claim that every Australian shopper will prefer them.

CHOICE’s panel tasted the cookies blind, without knowing the brands, and assessed appearance, aroma, flavour and texture. The overall Expert Rating gave sensory performance a 90% weighting and nutrition a 10% weighting, with the nutrition component based on the Health Star Rating. Three experts tasted samples at room temperature and judged them independently. The test excluded bite-sized, triple-chocolate and gluten-free cookies. CHOICE’s guide explains the test and its results.

How the winning cookie scored

The Dreams Crumb True cookie received a 78% CHOICE Expert Rating and an 83% sensory score. Those are different measures: the overall score includes nutrition, while the sensory score reflects the panel’s assessment of the eating experience.

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#1 Best Overall
Keebler Fudge Cookies, Coconut Dreams, 8.5oz (Pack of 3)
  • The information below is per-pack only
  • One 8.5 oz package of Keebler Coconut Dreams Cookies, ideal for sharing
  • Delightful coconut and caramel cookies coated in Keebler fudge, baked in the Hollow Tree with a little elfin ingenuity and a lot of TLC
  • Perfect for snacking at school, the office, while traveling or as a lunchtime snack
  • Try this classic cookie snack with a glass of milk, as two sides of a delicious ice cream sandwich, or make your own chocolate s’mores dessert

CHOICE’s guide lists the cookie as containing 30% chocolate chips and records 19.2 g of sugars per 100 g. Its product record describes four cookies weighing 71 g each, for a 284 g pack. These are figures reported for the product in CHOICE’s 2024 comparison, not a guarantee that packaging or formulation has not since changed. See CHOICE’s product record.

What the panel thought of the texture and chocolate

CHOICE’s expert notes praised the dark chocolate chunks and described a crunchy cookie with some chew in the centre. The notes also included criticism that the texture could be dry and that chocolate distribution was uneven. These are observations from the panel, not a guarantee of how a particular pack will taste.

How much did the cookies cost?

The $5 framing refers to a historical figure, not a verified current shelf price. CHOICE’s product record lists $5.20 for a four-cookie, 284 g pack—equivalent to $1.30 per cookie. Its comparison guide says unit-price comparisons used Sydney store prices from July 2024; the listed unit price for the winner was $1.83 per 100 g. Prices and availability can vary by location and over time, so check Coles for the price and stock where you shop.

Rank #2
Bakerdale Cookie Crumbs for Crust, Garnish, and Toppings, 20 ounce pouch
  • Delicious cookie crumble used for ice cream topping, cake decorating, pie or cheesecake crust and much more.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

How the winner compared with the runners-up

The top three show why the overall score and the sensory score should not be treated as interchangeable. The Coles Ultimate cookie had the strongest sensory score, while Dreams Crumb True placed first overall. CHOICE listed 30% chocolate chips for Dreams Crumb True and 40% for the Ultimate cookie.

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Product CHOICE overall rating Sensory score Chocolate chips listed
Coles Bakery Dreams Crumb True New York Choc Chip Cookies 78% 83% 30%
Coles Ultimate Cookies 40% Chocolate Chip 77% 84% 40%
Woolworths Bakery Chocolate Chunk Cookie, baked in store 75% 82% Not stated in CHOICE’s guide

Scores and chip percentages are from CHOICE’s 2024 comparison. The figures do not establish current prices or availability for the alternatives. CHOICE’s release reports the ranking and scores.

Should you buy them?

If you are shopping for a supermarket chocolate-chip cookie, Dreams Crumb True is a strong option to consider based on its first-place result in CHOICE’s defined 2024 test. Whether it suits your taste depends on what you want: the panel noted dark chocolate chunks and a crunchy, slightly chewy centre, but also dryness and uneven chocolate distribution. For a value comparison, use the current shelf price and pack weight at your local store rather than relying on the historical $5.20 figure.

Quick Recap

Bestseller No. 1
Keebler Fudge Cookies, Coconut Dreams, 8.5oz (Pack of 3)
Keebler Fudge Cookies, Coconut Dreams, 8.5oz (Pack of 3)
The information below is per-pack only; One 8.5 oz package of Keebler Coconut Dreams Cookies, ideal for sharing
$10.74

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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