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Coldwell Banker’s Real Vitalize Senior Move Program is described by a local Coldwell Banker Senior Moves page as help coordinating a move to a senior living community, preparing and selling a home, and supporting the transition. The page says its service is free to consumers and that Real Vitalize services are paid at closing, but Coldwell Banker’s broader terms limit RealVitalize to participating brokerages in select markets. Confirm availability, eligibility, and payment terms with a local office before relying on the offer.
What the Real Vitalize Senior Move Program does
The local Coldwell Banker Senior Moves page describes a coordinated service for people considering a move from their current home to a senior living community. It brings together community recommendations and tour coordination, home preparation and sale, and help with the move itself.
For community recommendations, the page says the service considers a prospective resident’s care needs, lifestyle preferences, desired location, and budget. It lists three community categories:
- Independent living: A category to explore when the person’s needs and preferences fit the communities available in the chosen location.
- Assisted living: A category to compare when evaluating communities against the person’s care needs and lifestyle.
- Memory care: A category listed by the page for families considering communities in light of care needs and location.
The page does not provide a clinical assessment or define which level of care is appropriate for an individual. Families should assess care needs with qualified professionals and compare communities directly; the program’s described role is to offer recommendations and coordinate tours.
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What help is described for preparing and selling the home
The service page lists practical home-preparation help that may include donation, decluttering, packing assistance, deep cleaning, junk removal, painting, repairs, landscaping, and professional staging. It also describes help unpacking at the new residence.
For the home sale, the page says a Coldwell Banker SRES® expert manages pricing, marketing, negotiations, inspections, appraisals, closing, and legal contracts and disclosures. The page describes this as part of the coordinated service; families should ask which tasks and providers are included in their local offer.
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- Bold & Color-Coded for Quick ID: Features bold room names, vibrant color coding, and high-contrast backgrounds for fast, easy identification at a glance during your move.
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- Durable Labels Made for Moving Boxes: Strong, permanent adhesive sticks to moving boxes, cartons, and bubble wrap — won't fall off during transit. Not for furniture; if needed, remove with a damp, warm cloth.
What “no upfront costs” means—and what to verify
The local Senior Moves page says the service is free to consumers and that Real Vitalize services are paid at closing, with no interest or fees. That description should not be treated as a universal promise. Coldwell Banker’s Seller’s Assurance terms say RealVitalize is available only in select markets at participating brokerages, that terms are subject to change, and that additional restrictions may apply.
Before signing or authorizing work, ask the participating local office to confirm in writing:
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- Whether the senior-specific service and RealVitalize are currently available in your market.
- Who is eligible and whether any restrictions apply to the home, seller, or services.
- Which preparation services are covered, who performs them, and what costs are paid at closing.
- What happens if the home does not sell, the sale is delayed, or the move plan changes.
- Whether any payment, repayment, or other conditions differ from the local page’s description.
The available local page does not establish nationwide coverage, exact eligibility rules, or all current payment conditions. The local brokerage is the appropriate place to verify those specifics.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What Coldwell Banker’s historical RealVitalize results show
In an August 17, 2020 announcement, Coldwell Banker Real Estate LLC reported results from a RealVitalize pilot in company-owned offices in specific markets, covering August 26, 2019 through April 1, 2020. The company reported that homes sold more than 25% faster than other homes on the market, sold four percentage points closer to list price, and had an average brokerage commission rate 15 basis points higher. It also reported 95% overall agent satisfaction. These are company-reported historical pilot figures for RealVitalize generally—not evidence of results for the senior-specific service today. See the 2020 announcement for the company’s account and context.
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How to decide whether the service fits your move
- Start with the destination. Identify care needs, preferred location, lifestyle priorities, and budget, then compare independent living, assisted living, and memory care communities that fit.
- Ask about the local program. Contact the Coldwell Banker office serving your area and confirm whether it participates and offers the senior-specific service.
- Get the financial terms before work begins. Request a written explanation of covered services, payment at closing, eligibility, and what happens if plans change or the home does not sell.
- Compare the real estate and transition plan. Clarify who coordinates tours, preparation, the sale, and unpacking, and decide whether those services match the family’s needs.
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