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Christopher Ward’s Time+Tide London Studio Pilot: What London Visitors Could See

Time+Tide announced a three-month Christopher Ward pilot in December 2024. Its current London Studio page lists visitor details but does not confirm today’s watch availability.
From TheFinanceBase Team2 min to read
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Christopher Ward joined Time+Tide’s London Discovery Studio for a three-month pilot announced on 6 December 2024. The arrangement followed the brand’s appearance at Time+Tide’s British Weekender, and the announcement named three watches visitors could see and try. Time+Tide’s current Studio page lists the London address and opening hours, but does not confirm that Christopher Ward watches are still there.

What the Christopher Ward partnership involved

Time+Tide said the arrangement grew out of Christopher Ward’s prominent presence at its British Weekender event, then continued as a longer presence in the London Discovery Studio. In its 6 December 2024 announcement, Time+Tide described the continuation as a three-month pilot—not a permanent retail arrangement.

Christopher Ward CEO Mike France explained the trial in terms of the brand’s direct-to-customer model. He said conventional retail would require pricing that conflicted with that model, adding: “That’s why we are piloting this partnership for the next three months.” The announcement reported no sales results, customer research or other measured outcome from the pilot.

Read Time+Tide’s 6 December 2024 announcement.

Which watches were named?

The announcement said visitors could see and try these Christopher Ward watches:

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#1 Best Overall
Hamilton Khaki Navy Automatic Men's Watch, 40mm Stainless Steel Case
  • AUTOMATIC MOVEMENT: Swiss H-10 movement with 80-hour reserve ensures consistent performance. Experience precision that matches both daily tasks and adventures, a testament to Swiss craftsmanship in automatic timekeeping.
  • WATER RESISTANT TO 100M: Withstands 10 bar (100 meters), ideal for swimming and outdoor pursuits. Perfect for those who demand resilient accessories that accompany them confidently on their explorative journeys.
  • MADE FOR THE DEEP: Designed with a 40mm stainless steel case and a striking black dial, this watch is water-resistant up to 100m, making it perfect for underwater exploration. Sapphire crystal ensures excellent visibility in any marine environment.
  • PREMIUM MATERIALS: Stainless steel bracelet with folding clasp offers day-long comfort. The clean lines and sophisticated design make it the perfect accessory for both casual wear and formal attire, merging functionality with fashion.
  • RICH HERITAGE: Over a century of Hamilton's legacy in field watches, admired for precision. Originally designed for WWI soldiers, these timepieces combine rugged durability with history, showcasing Hamilton's commitment to quality and innovation.
  • C1 Bel Canto Classic
  • C1 Moonphase 37mm
  • The Twelve with a purple dial

These are the models named in the announcement, not a confirmed current inventory list. It does not provide full specifications or a current price comparison.

Where is the London Discovery Studio?

Time+Tide’s current Studio page lists the location as 1st Floor, West, Portland House, 4 Great Portland St, London W1W 8QJ. Its published hours are Monday to Saturday, 10:00–18:00; Sunday, closed. The page describes the Studio as a place for hands-on watch discovery, but does not say whether Christopher Ward remains part of the display.

Rank #2
Certina, Mens, DS Action Gent, 40.5, mm, Steel, Automatic, Powermatic 80, Nivachron, Date, Watch, Black, Steel, C0484071105101
  • Case size: 40.50 mm: Band Width: 20.00 mm: Case Thickness: 14.10 mm
  • Automatic , Powermatic 80, Nivachron, Date
  • Band Type: Steel: Band Length: 179.64 mm
  • Water-resistant up to 300 m / 990 ft: suitable for diving and/or snorkeling.
  • 2 Year International Warranty

Before travelling specifically to see a Christopher Ward model, check the Studio’s official page and confirm availability with the Studio. Published general opening hours do not guarantee that a particular watch will be on site.

Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

How the pilot fits the Studio’s opening

Time+Tide previewed the planned London Studio on 18 July 2024, describing permanent areas for brands alongside temporary exhibition space and room for events. It later reported that the Studio officially opened on 28 October 2024. The Christopher Ward announcement followed on 6 December, extending the brand’s event appearance into the pilot.

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Rank #3
MIDO Ocean Star 39 - Swiss Automatic Watch for Men & Women - 39mm Stainless Steel Case - Blue Dial - Stainless Steel Bracelet - M0269071104100
  • Swiss Made Automatic Watch
  • Movement: Automatic Movement Mido Caliber 72 - With 72 hours of power reserve and nivachron balance spring
  • Case Type: 316L Stainless steel diver style with screw-down crown and unidirectional rotating bezel
  • Case Size: 39mm - Band Width: 20mm - Case Thickness: 10.5mm - Sapphire crystal with double sided anti-reflection treatment
  • Band: Satin-finished stainless steel bracelet and folding clasp with diver’s extension, with polished centre link bevels, MIDO quick-change system.

Those dates provide context for the original experiment; they do not establish that the pilot continued after its announced three-month term. The current Studio listing confirms a London visitor destination, not an ongoing Christopher Ward partnership.

Sources: Time+Tide’s 18 July 2024 Studio preview; Time+Tide’s report on the Studio opening.

Quick Recap

Best Value
MIDO Ocean Star 200 - Swiss Automatic Watch for Men - 42.5mm Stainless Steel Case - Black Dial - Black Rubber Strap - M0264301705100
  • Swiss Made Watch
  • Movement: Automatic MIDO caliber with Day/Date calendar - Power reserve 80 hours
  • Case Type: Diver-style stainless steel case with black rotating bezel - Capable of withstanding pressures of up to 20 bar (200 m/660 ft), and equipped with a screw-down crown, this watch offers optimal protection against water.
  • Case Size: 42.5mm - Case Thickness: 11.8mm - Solid black color dial offering indexes filled with Super-Luminova and skeletonised hands - Crystal: Sapphire crystal with double sided anti-reflection treatment
  • Band Type: Black Rubber - Stainless Steel folding clasp with diving extension - Band Width: 22mm
Rank #4
Hamilton Khaki Field Murph Automatic Men's Watch, 42mm Stainless Steel Case
  • AUTOMATIC MOVEMENT: Swiss H-10 movement with 80-hour reserve ensures consistent performance. Experience precision that matches both daily tasks and adventures, a testament to Swiss craftsmanship in automatic timekeeping.
  • WATER RESISTANT TO 100M: Withstands 10 bar (100 meters), ideal for swimming and outdoor pursuits. Perfect for those who demand resilient accessories that accompany them confidently on their explorative journeys.
  • BUILT FOR ADVENTURE: Featuring a 42mm stainless steel case, a black dial and leather strap, this watch combines durability and functionality. With Super-LumiNova and sapphire crystal, it’s ready to tackle your outdoor challenges.
  • PREMIUM MATERIALS: Leather strap with pin buckle offers day-long comfort. The clean lines and sophisticated design make it the perfect accessory for both casual wear and formal attire, merging functionality with fashion.
  • RICH HERITAGE: Over a century of Hamilton's legacy in field watches, admired for precision. Originally designed for WWI soldiers, these timepieces combine rugged durability with history, showcasing Hamilton's commitment to quality and innovation.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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