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Charli D’Amelio’s documented brand partnerships range from a Dunkin’ signature drink and Hollister campaigns to beauty collaborations and an Invisalign accessory. The ten examples below are a curated, unranked list: available sources do not disclose comparable fees, contract terms, or performance measures that would support ranking them by earnings or success. Some partnerships were with Charli and her sister Dixie together, or with the D’Amelio family, rather than Charli alone.
What brands has Charli D’Amelio partnered with?
These examples span different kinds of work—advertising, campaign participation, product collaboration, and a co-created apparel line. The attribution and documented details matter: not every brand named in a family-company announcement identifies Charli as the individual participant.
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Dunkin’: a signature drink
Hulu identifies Charli’s signature drink as a brand partnership. This is a named product collaboration; the source does not establish its sales impact. Hulu
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Hollister: denim campaigns and a TikTok challenge
Abercrombie & Fitch reported that Charli and Dixie began working with Hollister in 2020 as “Chief Jeanealogists,” testing and approving denim. They also helped launch the #MoreHappyDenimDance TikTok challenge. The company reported that the challenge garnered over 5.4 billion views worldwide; that is a campaign view count, not a sales figure or a measure of Charli’s individual audience. Abercrombie & Fitch Co.
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Social Tourist: an apparel line co-created with Dixie
Hollister and Charli and Dixie launched Social Tourist in 2021. The retailer said the sisters took part in product selection, design, branding, positioning, and marketing, so this was a joint sister-duo project rather than a Charli-only line. Charli said at launch: “We’ve always loved fashion, and it’s been amazing to be so involved in this process.” Abercrombie & Fitch Co.
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Morphe and Morphe 2: makeup collaboration
Hulu says Charli worked on a makeup collection with Morphe. A D’Amelio Brands announcement also lists Morphe among fashion and beauty collaborations of Charli and Dixie. The available accounts establish a collaboration, but do not provide deal terms or a performance result. Hulu D’Amelio Brands
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Sabra Hummus: a Super Bowl commercial
Hulu identifies Charli’s appearance in a Sabra Hummus Super Bowl commercial. The source does not describe the contract or report a campaign outcome, so the documented point is her commercial appearance. Hulu
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Invisalign: a limited-edition aligner case
Align Technology said Charli had been working with Invisalign for a year when it announced a limited-edition aligner case she designed in 2021. The company listed the case at $24.99 and said Amazon was one purchase option at the time; that historical price and venue do not establish present availability. The case was an accessory for storing aligners, not orthodontic treatment. Charli said: “I love Invisalign aligners because they let you do you!” Align Technology
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Prada: a sister-duo fashion collaboration
D’Amelio Brands included Prada in its account of fashion collaborations involving Charli and Dixie. That company statement does not identify a specific campaign or establish that Charli holds a current ambassador role. D’Amelio Brands
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Burberry: a sister-duo fashion collaboration
Burberry also appears in D’Amelio Brands’ 2022 list of fashion collaborations for the sisters. The announcement does not give campaign details or specify separate roles for Charli and Dixie. D’Amelio Brands
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PUMA: a sister-duo fashion collaboration
D’Amelio Brands named PUMA among the fashion collaborations of Charli and Dixie. The source supports that company-reported association, but not a particular product, campaign, or current partnership status. D’Amelio Brands
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Halo: a family-reported collaboration
D’Amelio Brands listed Halo among brands the family had worked with. Its announcement does not specify which family member participated or describe the work, so it is best understood as a family-reported collaboration rather than a confirmed Charli-only endorsement. D’Amelio Brands
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What the examples show about deal types
“Brand deal” is an umbrella term, not a single kind of arrangement. The documented work ranges from a commercial appearance to a product-design role, and credit can belong to an individual, the sisters, or the family.
| Example | Documented format | Attribution in the cited source | Reported result or product detail |
|---|---|---|---|
| Dunkin’ | Signature drink collaboration | Charli | Named drink; no sales result stated (Hulu) |
| Hollister denim and #MoreHappyDenimDance | Denim testing and campaign challenge | Charli and Dixie | Abercrombie & Fitch reported over 5.4 billion worldwide challenge views (Abercrombie & Fitch Co.) |
| Social Tourist | Co-created apparel line | Charli and Dixie | Retailer described roles in product selection, design, branding, positioning, and marketing (Abercrombie & Fitch Co.) |
| Morphe / Morphe 2 | Makeup collection collaboration | Charli; also listed as a sister-duo collaboration by D’Amelio Brands | Further campaign results not stated (Hulu; D’Amelio Brands) |
| Sabra Hummus | Super Bowl commercial appearance | Charli | Campaign result not stated (Hulu) |
| Invisalign | Limited-edition aligner case design | Charli | $24.99 launch price and Amazon purchase option in Align Technology’s 2021 announcement; current availability not stated |
| Prada, Burberry, and PUMA | Fashion collaborations | Charli and Dixie, per D’Amelio Brands | Specific campaigns and results not stated (D’Amelio Brands) |
| Halo | Family-reported collaboration | D’Amelio family; individual participant not stated | Campaign details and results not stated (D’Amelio Brands) |
Can these partnerships be ranked by earnings or success?
No reliable ranking follows from the public details cited here. The sources do not provide comparable contract fees, terms, sales lift, or performance data across these partnerships. The Hollister challenge’s reported views are the clearest campaign metric in this group, but views cannot establish revenue or profit. The figures and descriptions in D’Amelio Brands’ 2022 announcement are the company’s own account of its portfolio, not independent measurements.
That same 2022 company announcement described the D’Amelio family as having over 390 million followers across platforms at the time. It is a dated, company-reported aggregate, not Charli’s individual follower count or a current total. D’Amelio Brands
What is known about current status?
These sources document historical collaborations and announcements; they do not establish which contracts remain active today. A past campaign, product launch, or family-company list should not be treated as proof of a current endorsement or current product stock. In particular, Align Technology’s release confirms the Invisalign case’s 2021 launch details, not that it remains available from Amazon or elsewhere.
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