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CES Asia 2015: What “Zero Distance” Meant for Supply Chains

At the first CES Asia in Shanghai, “zero distance” described the value of connecting hardware designers, factories, customers and supply-chain resources.
From TheFinanceBase Team2 min to read
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“Zero distance” at the first CES Asia was a 2015 idea about bringing customers, product designers, factories and supply-chain support closer together—not a claim that geography or logistics disappeared. Junko Yoshida’s report from the Shanghai show described how that proximity could matter to hardware startups trying to move from a concept toward production.

What the 2015 report meant by “zero distance”

Junko Yoshida’s May 27, 2015, EE Times report covered the first CES Asia show in Shanghai. In this context, “zero distance” described close working relationships among consumer-product designers, factory teams, customers and the suppliers and services needed to make hardware.

Bin Lin, identified in the report as Xiaomi’s president and co-founder, said it was “critical for design engineers to work side-by-side with those working at factories” in China. Yoshida also quoted Lin describing “zero distance” from customers and proximity between design engineers and factories as advantages for Chinese consumer-electronics companies. The point was about collaboration and access, not a measured guarantee of lower costs, faster production or better products.

What Yoshida saw on the show floor

The report described a show with a conspicuous mix: global automakers Mercedes-Benz, Audi, Volkswagen and Ford were among the large exhibitors, while major consumer-electronics names Xiaomi and Lenovo were notably absent. Yoshida also observed fragmented consumer products and a strong Internet of Things emphasis, rather than one central device defining the event.

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Some startups described themselves as operating in both Silicon Valley and Shenzhen or Shanghai. Yoshida presented those cross-border ties alongside the practical closeness of Shenzhen’s maker ecosystem and factories. These were observations about that event in 2015, not a timeless characterization of China’s electronics industry.

How supply-chain support fit the startup story

Ingdan appeared in the report as an example of a hardware-focused intermediary offering startups supply-chain integration and support. The role described was to help companies navigate the path from product concept toward mass production. For a startup, that kind of support can be part of the connection between design work and manufacturing resources; Yoshida’s article, however, did not establish that one intermediary or supply-chain arrangement outperformed another.

The report is useful as a snapshot of how proximity was being discussed at CES Asia, not as a controlled comparison of operating models. It did not provide an industry statistic or study quantifying the benefits of locating designers near factories.

A product example, not a buying recommendation

Yoshida reported that Dlodlo showed VR glasses at JD.com’s booth. The article attributed to the company a weight claim of 4 ounces (120 g) and listed a 2K resolution and 120 Hz refresh rate. Those are historical product claims printed in 2015, not independently verified measurements or specifications for a current product recommendation.

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The glasses illustrate the kind of hardware being shown, but they were not the report’s central point. Its broader subject was the relationship between product ideas, manufacturing and supply-chain resources.

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What the report can—and cannot—tell readers

The lasting value of the article is its description of a business problem: hardware companies need to connect product design with the people and resources that can build, refine and deliver a product. The “zero distance” phrase captured that aspiration at one Shanghai trade show. The report does not establish current services or product availability for any company it names, nor does it show that physical proximity alone determines a startup’s success.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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