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Celebrities in Walmart Black Friday Ads: The 2023 and 2024 Casts

Walmart’s 2023 Black Friday ads leaned on a Mean Girls reunion; its 2024 Deals of Desire campaign named six celebrities in social review-reading videos.
From TheFinanceBase Team2 min to read
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The celebrity lineup depends on the year. Walmart’s 2023 Black Friday ads featured a Mean Girls-themed reunion with Lindsay Lohan, Amanda Seyfried and Lacey Chabert, according to indexed ad listings. Its 2024 campaign took a different route: the “Deals of Desire” series included social videos in which Lisa Rinna, Chad Michael Murray, Jake Shane, Anthony Ramos, Taye Diggs and Walton Goggins dramatically read customer reviews.

Who appeared in Walmart’s 2024 Black Friday campaign?

Walmart’s November 18, 2024 follow-up named six celebrities in social content built around dramatic readings of real customer reviews:

  • Lisa Rinna
  • Chad Michael Murray
  • Jake Shane
  • Anthony Ramos
  • Taye Diggs
  • Walton Goggins

The announcement describes a collection of posts and episodes; it does not establish that all six appeared together, or that each person appeared in every individual ad. Walmart’s November 18, 2024 announcement is the source for these names.

Which Mean Girls actors were in the 2023 Walmart ads?

Indexed listings for Walmart’s 2023 Black Friday ads identify Lindsay Lohan, Amanda Seyfried and Lacey Chabert in a “Jingle Bell Rockin’” spot. A separate “Gretchen’s Wednesday” listing names Chabert and Seyfried. The listings suggest a reunion-themed campaign, but the cast identification comes from iSpot ad listings rather than an official Walmart cast announcement, so it should be treated with that qualification.

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How did the 2023 and 2024 campaigns differ?

Campaign Recognizable hook Format What the sources establish
2023 Mean Girls reunion Individual ad spots, including “Jingle Bell Rockin’” and “Gretchen’s Wednesday” Indexed iSpot listings identify the performers; the cast was not confirmed in an official Walmart release cited here. iSpot listings
2024 “Deals of Desire” A ten-chapter “advertainment” series, followed by social content featuring dramatic customer-review readings Walmart’s releases describe the campaign concept and name six people in the review-reading social content. October 28 announcement and November 18 follow-up

Walmart announced “Deals of Desire” on October 28, 2024, describing it as a ten-chapter series built around the drama and thrill of finding holiday deals. William White, Walmart U.S. chief marketing officer, said the campaign aimed to capture “the exhilaration and ‘main character energy’ customers feel as they embark on their epic quests for the most sought-after savings during Walmart’s legendary ‘Black Friday Deals’ events.”

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Are the deals shown in those ads still available?

No current availability follows from the cited campaign materials. Walmart’s October and November 2024 releases described event offers in categories including tech, toys, home and fashion, with examples such as televisions, headphones, toys, vacuums and cookware. Those were offers tied to the 2024 Black Friday events, not a current price list or a recommendation to buy a particular product. See Walmart’s 2024 deal announcements for the historical context.

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