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1Repair Windows errors before they cause bigger problems2Fix the driver behind crashes, sound loss and screen glitches3Clear out junk files and repair common Windows errorsBlake Lively’s beverage business expanded in stages: Betty Buzz launched in 2021 with nonalcoholic sparkling mixers, Betty Booze added canned cocktails in 2023, and vodka iced teas broadened the cocktail line in 2025. The clearest public evidence of growth is the expanding product range, retail distribution claims and a Princess Cruises partnership—not published sales or profit figures.
How Betty Buzz and Betty Booze developed
Betty Buzz began with nonalcoholic mixers
Betty Buzz launched on September 23, 2021, as a line of nonalcoholic sparkling beverages and mixers. In the launch announcement, Lively said she did not drink and had spent years making cocktails with mixers she felt were underappreciated. The announcement said development had taken three years. Betty Buzz launch announcement
In a January 2022 interview, the company’s vice president of sales discussed the brand’s early retail approach. Boisson interview
Betty Booze added ready-to-drink cocktails
On June 29, 2023, the company announced Betty Booze, a line of canned sparkling cocktails. The launch described the drinks as made with real ingredients and framed the new line as an effort to reach more audiences and occasions. Lively said: “These are the recipes I’ve been making for loved ones for years. But I have 4 kids now. And I’m tired. So here they are in a can. Enjoy. Responsibly…ish.” Betty Booze launch announcement
#1 Best Overall
- Sparkling Water Pack: Includes 8 (12 fl oz) cans of bubly Sparkling Water Seltzer Water: Bellini Bliss flavor
- bubly Sparkling Water: Refreshing, crisp bubly sparkling seltzer water with great tasting, natural flavors
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- bubly Sparkling Water: Try all delicious flavors of bubly sparkling seltzer water
- bubly Sparkling Water Sustainability: 100% recyclable! bubly aluminum cans can be reused during the recycling process so natural resources are preserved.
The lines have different roles: Betty Buzz is nonalcoholic and positioned as a mixer or sparkling drink; Betty Booze is an alcoholic ready-to-drink cocktail. The current Betty Booze site lists products at 4.5% and 7% ABV and describes them as made with real fruit juice, freshly brewed tea and premium spirits. Those ingredient and product descriptions are the brand’s claims. Betty Booze
Vodka iced teas broadened the formats
On June 4, 2025, Betty Booze announced its first vodka-based, noncarbonated products: Vodka Iced Tea + Meyer Lemonade and Vodka Iced Tea + Passion Fruit. The brand said they are made with corn vodka, black tea, fruit juice and agave, and described the vodka as naturally gluten-free. Lively called them “summer in a can” and said they contained “real tea, real fruit juice, clean spirits, and zero artificial anything.” These are statements from the brand’s announcement, not independent product testing. Vodka iced tea announcement
Rank #2
- Pure - Pure-ly Perfect! The classic unflavored sparkling water is crisp, clean and thirst-quenching.
- LaCroix Sparkling Waters are Gluten Free, Vegetarian, Kosher and non-GMO Project Verified, Whole 30 approved & environmentally friendly. LaCroix cans are sustainable, recyclable and are produced without a BPA liner.
- All LaCroix flavors are derived from natural essences, which give each LaCroix flavor its unique aroma, taste, and sensory experience -- in short, its distinctive flavor.
- Enjoy LaCroix Sparkling Water, a healthier alternative for you and your family with flavors that are beyond taste!
- It contains zero calories, zero sweeteners and zero sodium.
What the public evidence says about growth
For a private beverage business, “growth” can mean several things. The public information here documents expansion in products and distribution, but does not provide a complete financial picture.
More products and occasions
- Betty Buzz established a nonalcoholic sparkling mixer line in 2021.
- Betty Booze added alcoholic canned cocktails in 2023, a move the company said was intended to reach new audiences and occasions.
- The 2025 vodka iced teas extended Betty Booze into a noncarbonated format and added a vodka-based option.
Retail and hospitality distribution
In an October 23, 2024 announcement, Princess Cruises said Betty Buzz and Betty Booze would join its Love Line Premium Liquors collection, with a rollout across all 16 ships over the following months. This is evidence of a hospitality partnership and planned onboard availability, not proof of sales volume. Princess Cruises partnership announcement
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Rank #3
- Sparkling Water Pack: Includes 18 (12oz) cans of bubly Sparkling Water Seltzer Water: Blackberry, Lime, Cherry, Grapefruit, Strawberry, and Mango flavors
- bubly Sparkling Water: Refreshing, crisp bubly sparkling seltzer water with great tasting, natural flavors
- bubly Sparkling Water with Zero Calories and Zero Sugar. No Calories. No Sweeteners. All Smiles.
- bubly Sparkling Water: Try all delicious flavors of bubly sparkling seltzer water
- bubly Sparkling Water Sustainability: 100% recyclable! bubly aluminum cans can be reused during the recycling process so natural resources are preserved.
The same Princess Cruises announcement reported that Betty Buzz was nationally available in more than 8,000 accounts and Betty Booze in more than 6,000 accounts. These are figures reported by Princess Cruises in October 2024; they are not independently audited totals or verified current counts.
Publicity and awards are not sales
Princess Cruises also reported more than 3 billion year-to-date media impressions for Betty Buzz and more than 7 billion for Betty Booze in its 2024 announcement. It said Betty Buzz had reached No. 3 in Amazon’s soft-drinks best-sellers list during July 2024 Prime Day, and cited more than 60 industry awards for Betty Buzz and 12 for Betty Booze at that time. These attributed figures describe publicity, a time-limited ranking and awards—not revenue, repeat purchases or market share. Princess Cruises announcement
Rank #4
- Sparkling Water Pack: Includes 8 (12 fl oz) cans of bubly Sparkling Water Seltzer Water: Strawberry Sunset flavor
- bubly Sparkling Water: Refreshing, crisp bubly sparkling seltzer water with great tasting, natural flavors
- bubly Sparkling Water: Try all delicious flavors of bubly sparkling seltzer water
- bubly Sparkling Water Sustainability: 100% recyclable! bubly aluminum cans can be reused during the recycling process so natural resources are preserved.
Adweek’s coverage of Betty Buzz’s first advertising campaign reported Lively’s view that the brand had earned early adoption before it ran an ad: “We planned to make ads sooner but were blown away by how organically Betty Buzz has been adopted and championed by people and partners alike.” That comment reflects her account of the brand’s early reception; it does not quantify sales or establish what caused them. Adweek coverage
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What cannot be concluded from the available figures
The public sources cited here do not establish Betty Buzz or Betty Booze revenue, unit sales, margins, profitability, market share or a year-by-year sales growth rate. Distribution accounts, media impressions, awards and a retail ranking are not substitutes for those financial measures. Nor do the sources isolate how much celebrity visibility contributed to consumer demand.
Best Value
- Naturally flavored sparkling water with Guava Berry flavor and aroma – an exotic, sun-ripened combination of juicy Guava notes and sweet red Berries that will transport you to your island get-away, every day.
- Zero calories, zero sugar, zero sweeteners of any kind, zero sodium
- Made with authentic flavors and lively carbonation for a uniquely refreshing anytime drink to support healthy, active lifestyles
- Non-GMO Project Verified, Whole30 Approved, Certified Gluten-Free, Certified Vegan, Kosher
- Packaged in sustainability-friendly, BPA-NI aluminum cans
For a personal-finance reader, the distinction matters: a larger product portfolio and wider reported distribution may indicate a business building reach, but they do not show whether it is profitable or how quickly sales are growing. The documented record supports a story of product and channel expansion; it does not support a precise financial valuation or a claim about investment returns.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
