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Ben & Jerry’s Sundae Shack at Westfield Carousel: What the 2025 Free Sundae Offer Included

Ben & Jerry’s announced a five-day free-sundae launch promotion at Westfield Carousel in October 2025. The offer has expired; continued kiosk operation is unconfirmed.
From TheFinanceBase Team2 min to read
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Ben & Jerry’s announced a five-day free-sundae promotion for the opening of its Sundae Shack kiosk at Westfield Carousel in Perth, but the offer ended on 14 October 2025. PerthNow reported the kiosk was due to open at 11 am on Friday, 10 October, on level one opposite Coles. Its report does not establish whether the kiosk is still operating or what it currently serves.

Where and when the kiosk was due to open

PerthNow reported on 9 October 2025 that the Ben & Jerry’s Sundae Shack was scheduled to open at Westfield Carousel at 11 am on Friday, 10 October. The reported location was level one, opposite Coles. The article records the planned opening, not independent confirmation that it proceeded as scheduled. PerthNow

What the free-sundae offer included

According to PerthNow, Ben & Jerry’s offered 100 free “overloaded” sundaes each day for five days, from Friday, 10 October through Tuesday, 14 October 2025, while stocks lasted. That is the announced daily allocation; it does not establish how many were claimed or whether all 500 were redeemed.

The reported sundae format was two scoops in a chocolate-lined waffle cone, with more than 20 toppings and unlimited toppings for one set price. The free launch promotion applied to 100 overloaded sundaes a day; the report does not establish that every regular kiosk order had the same price or terms.

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How customers could redeem the launch offer

PerthNow said customers needed the daily code at the kiosk. Ben & Jerry’s Australia was to release a new code each morning through its Instagram account. Because the promotion ended on 14 October 2025, those codes are no longer a way to claim a free sundae.

Flavor combinations suggested for the toppings

Ben & Jerry’s flavour guru Heather Crowther offered pairing ideas in the PerthNow report, rather than confirming fixed menu combinations. She suggested Salted Caramel Blondie with crunchy pretzels or Speculoos biscuit spread. For vanilla, she suggested berries, passionfruit curd or strawberry puree. The report does not confirm which toppings are currently available.

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What is and is not known now

The reported promotion has expired, and the available account concerns the 2025 launch announcement. It does not confirm whether the kiosk remains open, its present menu or pricing, or the outcome of the giveaway. Bruce Lambert, identified in PerthNow as Ben & Jerry’s head of retail, called it a “world-first offering”; that description was attributed to the company and was not independently verified in the report.

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