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The “breakout” in the February 2018 headline referred to Atari SA shares—not a cryptocurrency price. HotHardware reported that the shares had surged more than 60% after news of a proposed Atari-branded token platform. That was a dated stock-market report, not evidence of a token rally or current market momentum. The 2018 proposal, Atari Token (ATRI), and a later replacement-token plan were separate developments.
What the 2018 headline actually described
HotHardware’s February 16, 2018 article said Atari had entered a long-term brand-licensing arrangement with Infinity Networks. The article described Infinity Networks as the company that would create a blockchain platform and proposed token for purchasing digital content, including games, music, and movies. It also reported that Atari took a minority share in Infinity Networks and expected royalties and future earnings. These are claims made in that 2018 article, not confirmation that the proposed platform or token launched.
The reported surge of more than 60% was in Atari SA shares. It was not a reported gain in the price of an Atari cryptocurrency. The figure belongs to HotHardware’s account of the share reaction in February 2018; it says nothing about Atari’s share price now. HotHardware’s 2018 article
How the 2018 proposal differs from Atari Token (ATRI)
ATRI was a later project. Atari’s 2022 Euronext information document described Atari Chain Ltd, a Gibraltar company formed as a 50/50 joint venture between Atari SA and ICICB Limited, as the entity created to issue Atari Tokens. The filing said 7,771,000,000 tokens were created in April 2020. That is a historical company-reported creation count, not a circulating-supply figure.
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- Atari 2600+ PAC-MAN Edition: The iconic console, now in PAC-MAN yellow with illuminated character icons across the front.
- Backward and Forward Compatible: Play retro games just like you remember them on a system upgraded for today. Play both Atari 2600 and 7800 games on this 2600+ console. Compatible with everything in the Plus Platform, as well as with most original accessories and cartridges.
- New Arcade-Style PAC-MAN Game: Includes PAC-MAN: Double Feature 2-in-1 game cartridge. Featuring an all-new, arcade-style version, PAC-MAN 7800 and the very first home version of the game, PAC-MAN 2600.
- Wireless Joystick: Also includes a PAC-MAN Edition of the Atari CX-40+ Wireless Joystick.
- HDMI Output: Connect instantly to modern TVs with HDMI output and widescreen mode.
The same filing described Atari Token as an Ethereum cryptocurrency using the ERC-20 standard, in free circulation since November 2020. Atari’s November 2, 2020 announcement said a public offer priced at $0.25 per token had closed early, with 4 million tokens offered, and that trading was beginning on Bitcoin.com Exchange. Those are launch-era details: the offer price is not a current quote, and the number offered is not current supply.
Atari’s documents outlined intended uses for ATRI in games and digital assets. They establish the token’s historical design and launch, not its current price, liquidity, or exchange availability. Atari’s 2022 Euronext information document · Atari’s November 2020 sale and trading announcement
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- · This product features retro classic video games. Please note that the sound and picture displayed on your TV may not match the quality of modern technology.
- Video game console with 130 Built-In games, including Atari 2600 classics like Asteroids, Centipede, and Missile Command, as well as other legends like Activision Pitfall and River Raid. Refer to the uploaded game list picture to find games of interest.
- This is a mini console, significantly smaller than the original Atari console. HDMI video output (720P) Plug & Play on HD TV (HDMI cable included). Save/Load/Rewind all games/Powered by Micro USB (adapter included).
- The joystick is wired, not wireless, and includes red buttons on the side. There are no additional buttons. Wired paddles may not have the flexibility to move to the side of the TV, but this is consistent with the original gaming experience.
- Please review full game list. For better gaming experience, please update the firmware for the product as soon as you plug the item in.
Atari X’s proposed replacement token was later discontinued
On May 24, 2022, Atari announced Atari X as a consolidation of its blockchain interests under Atari’s control. The company said it was defining a new token’s utility, governance, and tokenomics, and named NiftyLabs as the project’s primary developer. The announcement described a token in development; it did not say the replacement token had launched. Atari’s Atari X announcement
Atari subsequently changed course. Its FAQ said it adjusted the proprietary utility-token plan in response to changes in the cryptocurrency regulatory and legal landscape, proposing instead a fixed SAND distribution for eligible ATRI holders based on an April 18, 2022 snapshot. Atari’s half-year 2023/24 results later reported that the replacement-token project had been terminated and that the SAND claim ended on September 22, 2023. The results described Atari X as pivoting toward community management and cross-collaboration.
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- Officially licensed Atari titles. Titles include Asteroids, Centipede, Millipede, Breakout, Missile Command, Crystal Castles and many more. Game save options.
- Packed with over 200 built-in Atari games + bonus titles. Pac-Man & Galaga not included. Full Game list listed below.
- Includes Atari console, games instructions, 2 wireless joysticks, USB power cable, HDMI cable, and user manual. System connects directly to TV.
- Includes two 2.4 GHz wireless joysticks, inspired by the original Atari joysticks, include paddles for paddle games like Breakout, Warlords and many more.
- User Guide Languages: English, French, Spanish, Italian, Portuguese, German, Dutch, Japanese and Arabic. Dynamic RGB LED lights.
Atari’s FAQ on the token plan and SAND distribution · Atari’s half-year 2023/24 results, published by Euronext
Three distinct developments at a glance
| Development | Date | Arrangement | Status in the cited sources |
|---|---|---|---|
| Branded-token proposal | February 2018 | Atari brand license; Infinity Networks was described as building the platform | Proposal reported by HotHardware; its “breakout” claim concerned Atari SA shares |
| Atari Token (ATRI) | 2020 | Atari Chain Ltd, described in Atari’s filing as an Atari–ICICB 50/50 joint venture | Ethereum ERC-20 token in free circulation from November 2020; historical sale and trading announcement |
| Atari X replacement token | Announced in 2022 | Atari-controlled initiative, with NiftyLabs named primary developer | Project later terminated; the eligible-holder SAND claim ended September 22, 2023 |
What the headline does not tell you about crypto today
The old headline cannot establish a current ATRI price, trading volume, or exchange listing. It also should not be read as saying Atari currently issues a new cryptocurrency: the 2018 proposal was associated with Infinity Networks, ATRI was a distinct 2020 project, and the replacement-token plan announced under Atari X was later terminated. For a personal-finance decision, treat the headline as historical context, not a current market signal.
Quick Recap
Best Value
- TIMELESS ‘80s DESIGN. The 7800 console takes its place among other ‘80s design icons like shoulder pads, crop tops, and aviator sunglasses.
- ATARI+ PLATFORM. Atari+ Platform games and accessories are backward and forward compatible. Consoles, accessories, and games work together and are also compatible with most original accessories and cartridges.
- ARE YOU POWER-READY? Includes a USB-C power cable but does not come with a wall charging plug for your outlet. You’ll need to pick up a 1A USB power adapter if you don’t have an extra one at home.
- Includes Bentley Bear’s Crystal Quest Cartridge - In this brand-new sequel to Crystal Castles, you’ll find power-ups, hidden paths, a challenging variety of enemies…and one adorable bear. Everything a platforming fan could possibly want.
- 2 Systems in 1 - Plays both Atari 2600 and 7800 game cartridges. HDMI-Ready - Connect to any screen via HDMI so you can enjoy every last pixel.
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- 4-Switch Wood Grain Model
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