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1Repair Windows errors before they cause bigger problems2Scan for outdated or missing drivers - takes under a minute3Clear out junk files and repair common Windows errorsAmperity confirmed on September 12, 2024, that it was eliminating 13% of its workforce. With about 400 employees at the start of that year, the reduction would equal roughly 52 jobs, although Amperity publicly confirmed the percentage rather than an exact headcount. The Seattle customer-data company said it was streamlining operational and corporate functions while directing more investment toward go-to-market work.
That was the latest reported reduction at the time, not the company’s latest overall layoff. Amperity confirmed another, undisclosed round in June 2026 as it changed how the business operates around artificial intelligence.
What happened in September 2024?
Amperity’s September 2024 announcement described a 13% workforce reduction. The company had approximately 400 employees at the beginning of 2024, so a simple calculation produces an estimate of about 52 affected employees. That figure is derived from the reported workforce and percentage; it was not an exact number disclosed in Amperity’s statement.
| Item | What is established |
|---|---|
| Confirmation date | September 12, 2024 |
| Reduction | 13% of the workforce, company-confirmed |
| Workforce base | About 400 employees at the beginning of 2024 |
| Implied number affected | Approximately 52, an estimate rather than a company-disclosed count |
| Functions identified | Operational and corporate functions |
| Investment priority | Go-to-market activities |
Amperity did not publicly identify every team affected, disclose country-by-country impact, or state whether severance was offered.
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Why did Amperity say it made the cuts?
Interim CEO Chris Jones said Amperity was streamlining operations and corporate functions and prioritizing investment in go-to-market work. He also pointed to economic pressure affecting enterprise-software companies and their customers. That is management’s stated rationale; the available reporting does not establish that a particular revenue decline, customer loss, or runway event caused the decision.
The explanation describes a change in spending and organizational priorities rather than a claim that the company was shutting down. Amperity characterized the action as a response to a difficult enterprise-software environment.
Amperity’s layoff timeline
The September 2024 reduction followed earlier cuts. Figures from TrueUp are third-party tracking estimates and should not be treated as equivalent to a company filing or direct announcement.
| Date | Reported reduction | Evidence and qualification |
|---|---|---|
| August 2022 | 13 employees | TrueUp estimate |
| February 2023 | 30 employees | TrueUp estimate |
| 2023 | 10% of staff | Contemporary GeekWire reporting |
| January 2024 | About 20 employees, or roughly 5% | Reported by GeekWire and tracked by TrueUp |
| September 2024 | 13% of staff | Company-confirmed; roughly 52 when applied to the reported 400-person workforce |
| June 2026 | Number not disclosed | Company confirmed that a number of employees were leaving |
The 2024 announcement therefore represented another step in a series of reductions, not an isolated event.
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What Amperity does
Founded in Seattle in 2016, Amperity sells customer-data software to large consumer brands. Its platform brings together fragmented information such as purchase history, email activity, app usage, website traffic, and store visits to create unified customer profiles.
Those profiles support marketing, customer intelligence, and personalization. In practical terms, the product is designed to help a brand recognize the same customer across channels instead of keeping each interaction in a separate database.
Funding and valuation context
Amperity reached unicorn status in July 2021 after raising $100 million, giving it a reported valuation of $1 billion at that financing milestone. Later reporting put total funding above $180 million from investors including HighSage Ventures, Tiger Global, Declaration Partners, and Madrona.
The $1 billion figure is historical financing context, not a current valuation. Funding totals and a past valuation do not, by themselves, show whether the company is currently profitable, growing, or in financial distress.
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Leadership changes around the 2024 cuts
Chris Jones was interim CEO when the September 2024 reduction was reported. He had taken over from Barry Padgett earlier in the year. Amperity also hired Chris Polishuk as chief revenue officer in August 2024, the month before the cuts were reported.
The timing matters because the company described the reduction as a go-to-market and operating-priority shift. It does not establish that any executive change caused the layoffs.
What changed after 2024?
Amperity confirmed another layoff round in June 2026. The company did not disclose how many jobs were eliminated, saying only that “a number of talented people are leaving.” It linked the restructuring to incorporating more artificial intelligence into the way the company operates and to the resulting change in organizational needs.
Leadership in 2026
In the same period, co-founders Derek Slager and Kabir Shahani became co-CEOs. Tony Alika Owens, who had been recruited as CEO in 2024, left in what Amperity described as a planned “mutual transition.” CFO Amy Kelleran Pelly also became president while retaining the CFO role.
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The AI explanation belongs to the June 2026 round. Amperity did not cite AI as the reason for the September 2024 13% reduction, which it explained through operational streamlining, go-to-market priorities, and enterprise-software pressure.
How many people work at Amperity now?
Public workforce signals do not line up precisely. June 2026 reporting described Amperity’s remaining headcount as above 200 globally, while the company’s careers page says “300+ Ampers globally.” Those figures may reflect different update dates, definitions, or reporting methods, so neither should be presented as a definitive current headcount.
Amperity continues to promote AI-enabled customer-data products in its newsroom and lists roles in engineering, product, sales, marketing, customer success, and general-and-administrative functions on its careers page. Ongoing recruiting shows that the company is still operating and hiring in selected areas; it does not, by itself, prove that the earlier reductions were insignificant or that the business is financially healthy.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to interpret the two restructuring rounds
The evidence supports two distinct explanations. The September 2024 action was a cost and priority realignment focused on operational and corporate streamlining and greater go-to-market emphasis during enterprise-software headwinds. The June 2026 action was associated with embedding more AI into the organization and changing its staffing needs.
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Available reporting does not establish whether Amperity’s overall financial condition materially improved or deteriorated as a result. It does show a company that continued to sell and hire while repeatedly adjusting its workforce and leadership structure.
GeekWire’s September 2024 report, its June 2026 follow-up, and TrueUp’s layoff tracker provide the reported timeline and qualifications.
Frequently Asked Questions
Did Amperity lay off exactly 52 people in September 2024?
No. Amperity confirmed a 13% reduction. Applying that percentage to the reported workforce of about 400 produces an estimate of roughly 52 people, not a company-disclosed exact count.
Were the 2024 Amperity layoffs caused by artificial intelligence?
Amperity’s 2024 explanation focused on streamlining operations and corporate functions, go-to-market investment, and enterprise-software pressure. The company cited greater AI use as part of the separate June 2026 restructuring.
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