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Amazon’s October Prime Day 2025: What Shape’s 79-Deal Roundup Covered

Shape’s 2025 roundup listed 79 beauty, activewear, and wellness picks for Prime Big Deal Days. The event ended October 8, 2025, so its prices are historical snapshots.
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Amazon’s October Prime Day sale—officially called Prime Big Deal Days—ran October 7–8, 2025. Shape updated its roundup on October 8, the event’s final day, and reported 79 selections across beauty, activewear, and wellness. Those prices are historical snapshots, not offers confirmed to be available today.

When did Amazon’s October Prime Day 2025 run?

Prime Big Deal Days took place October 7–8, 2025. Shape’s October 8 roundup update and Bob Vila’s September 18, 2025 event coverage both identify those dates; Bob Vila described the promotion as a 48-hour event. Shape’s roundup and Bob Vila’s event report provide the dated context.

What did Shape’s 79-deal roundup include?

The 79 figure is Shape’s count of selections in its own roundup, not a count of every offer on Amazon. Its categories included overall deals, hair care, skin care, sneakers, activewear, and wellness. Product examples included Shark FlexStyle and Revlon One-Step hair tools; Medicube cream, CeraVe retinol serum, and Neutrogena sunscreen; Adidas, Brooks, Nike, and New Balance shoes; workout clothing; and items such as a walking pad, resistance bands, water flosser, and massage gun. These are examples of products listed in the 2025 article, not endorsements or evidence of current availability.

What prices did the roundup report?

Shape’s October 2025 article gave these examples of event-period deal prices:

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#1 Best Overall
Amazon Echo Show 5 (newest model), Smart display, Designed for Alexa+, 2x the bass and clearer sound, Charcoal
  • Alexa can show you more - Echo Show 5 includes a 5.5” display so you can see news and weather at a glance, make video calls, view compatible cameras, stream music and shows, and more.
  • Small size, bigger sound – Stream your favorite music, shows, podcasts, and more from providers like Amazon Music, Spotify, and Prime Video—now with deeper bass and clearer vocals. Includes a 5.5" display so you can view shows, song titles, and more at a glance.
  • Keep your home comfortable – Control compatible smart devices like lights and thermostats, even while you're away.
  • See more with the built-in camera – Check in on your family, pets, and more using the built-in camera. Drop in on your home when you're out or view the front door from your Echo Show 5 with compatible video doorbells.
  • See your photos on display – When not in use, set the background to a rotating slideshow of your favorite photos. Invite family and friends to share photos to your Echo Show. Prime members also get unlimited cloud photo storage.
Product Price shown in Shape’s 2025 roundup
Shark FlexStyle Air Styling System $200, listed as reduced from $350
Medicube Collagen Jelly Cream $16, listed as reduced from $33
Merach Vibration Plate Exercise Machine $100, listed as reduced from $140

These are the prices and comparison prices printed in Shape’s dated roundup; they are not independently verified current prices. Shape also cautioned that some discounts could end early or sell out.

Are these Prime Day prices still available?

No current-price claim is established by the October 2025 roundup. The event has ended, and prices, sellers, product variants, and stock can change. Before buying a product based on an old deal, check its live listing for the exact model or variant, seller, current price, and availability. Do not treat a past discount as a present saving unless the current listing confirms it.

Rank #2
Amazon Echo Dot (newest model) - Vibrant sounding speaker, Designed for Alexa+, Great for bedrooms, dining rooms and offices, Glacier White
  • Your favorite music and content – Play music, audiobooks, and podcasts from Amazon Music, Apple Music, Spotify and others or via Bluetooth throughout your home.
  • Alexa is happy to help – Ask Alexa for weather updates and to set hands-free timers, get answers to your questions and even hear jokes. Need a few extra minutes in the morning? Just tap your Echo Dot to snooze your alarm.
  • Keep your home comfortable – Control compatible smart home devices with your voice and routines triggered by built-in motion or indoor temperature sensors. Create routines to automatically turn on lights when you walk into a room, or start a fan if the inside temperature goes above your comfort zone.
  • Do more with device pairing – Fill your home with music using compatible Echo devices in different rooms, or create a home theatre system with Fire TV.
  • Say goodbye to drop-offs and buffering - With eero Built-in, Echo Dot doubles as a mesh wifi extender, adding up to 1,000 sq. ft. of wifi coverage to your existing eero network.
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How to use an old deal roundup when making a purchase

A deal list is a starting point for identifying products, not a substitute for comparing options that serve the same purpose. The Shape article presents selections; it does not report a controlled comparative test.

  • Hair tools: Compare the exact tool and attachments against the way you plan to style your hair.
  • Skincare: Compare products by type and ingredients, and consider whether they suit your needs. A shopping roundup alone does not establish claims about skincare outcomes.
  • Footwear: Compare fit and intended use rather than treating shoes from different brands as interchangeable.
  • Fitness equipment: Check the space required and the function you want before comparing items such as walking pads, vibration plates, and resistance bands.

Shape’s page includes the disclosure, “If you click on links we provide, we may receive compensation.” That is the publisher’s disclosure; it is useful context when weighing an affiliate-supported shopping roundup.

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Best Value
Amazon Echo Show 5 (newest model), Smart display, Designed for Alexa+, 2x the bass and clearer sound, Cloud Blue
  • Alexa can show you more - Echo Show 5 includes a 5.5” display so you can see news and weather at a glance, make video calls, view compatible cameras, stream music and shows, and more.
  • Small size, bigger sound – Stream your favorite music, shows, podcasts, and more from providers like Amazon Music, Spotify, and Prime Video—now with deeper bass and clearer vocals. Includes a 5.5" display so you can view shows, song titles, and more at a glance.
  • Keep your home comfortable – Control compatible smart devices like lights and thermostats, even while you're away.
  • See more with the built-in camera – Check in on your family, pets, and more using the built-in camera. Drop in on your home when you're out or view the front door from your Echo Show 5 with compatible video doorbells.
  • See your photos on display – When not in use, set the background to a rotating slideshow of your favorite photos. Invite family and friends to share photos to your Echo Show. Prime members also get unlimited cloud photo storage.
Rank #4
Amazon Echo Spot (newest model), Great for nightstands, offices and kitchens, Smart alarm clock, Designed for Alexa+, Black
  • MEET ECHO SPOT - A sleek smart alarm clock with Alexa and big vibrant sound. Ready to help you wake up, wind down, and so much more.
  • CUSTOMIZABLE SMART CLOCK - See time, weather, and song titles at a glance, control smart home devices, and more. Personalize your display with your favorite clock face and fun colors.
  • BIG VIBRANT SOUND - Enjoy rich sound with clear vocals and deep bass. Just ask Alexa to play music, podcasts, and audiobooks. See song titles and touch to control your music.
  • EASE INTO THE DAY - Set up an Alexa routine that gently wakes you with music and gradual light. Glance at the time, check reminders, or ask Alexa for weather updates.
  • KEEP YOUR HOME COMFORTABLE - Control compatible smart home devices. Just ask Alexa to turn on lights or touch the screen to dim. Create routines that use motion detection to turn down the thermostat as you head out or open the blinds when you walk into a room.
Rank #3
Amazon Echo Show 11 (newest model), Vibrant Full-HD 11" display with more viewing area and spatial audio, Designed for Alexa+, Graphite
  • New size, more viewing area: The 11“ smart display features a vibrant Full-HD touchscreen with 60% more viewing area versus Echo Show 8 (2025 release), built-in smart home hub, AZ3 Pro chip for powerful performance, and Omnisense technology for highly personalized experiences.
  • Content looks and sounds incredible: Watch shows on Prime Video, Netflix, and more on the vibrant Full-HD 11" screen and enjoy room-filling spatial audio, crisper vocals, wider sound stage, and up to 2x bass versus Echo Show 8 (2023 release). With Alexa+, find the name of that song you love and discover new shows based on your preferences.
  • Your everyday assistant: The 11" display makes it easy to see recipes and calendars at a glance, find meal inspo, and manage your shopping lists. With Alexa+, find recipes based on foods you love, make reservations, order groceries, and more.
  • Simple Smart Home control: Pair and control thousands of devices that work with Alexa without needing a separate smart home hub. Easily view your camera feeds. Manage lights, thermostats, and more using the display or your voice. With Omnisense technology, you can activate routines via temperature, presence, or visual ID detection.
  • Crystal-clear video calls: Video calls feel natural on the vibrant 11" screen with a centered, auto-framing camera, 3.3x zoom, and noise reduction technology. Use live view to check in on your family, pets, and more while you're away.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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