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Amazon Dash Cart vs. Just Walk Out: Which Grocery Checkout Was Faster?

Just Walk Out won Amazon’s 2024 grocery checkout test on speed, but Dash Cart offered a visible running total. Amazon’s store strategy has since changed.
From TheFinanceBase Team6 min to read
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Just Walk Out was the clear speed winner in a 2024 Seattle test, but Dash Cart offered more visibility and control. Using the same 10-item grocery list, reporters completed the trip in under nine minutes with Just Walk Out, about 12 minutes with a Dash Cart, and about 14 minutes with a traditional cashier checkout.

The result is more complicated than “Amazon chose the wrong technology.” Dash Cart was slower and more frustrating in this test, while Amazon said it better suited larger grocery trips. Amazon’s physical-store strategy has also changed since the experiment: as of January 2026, the company said it was closing Amazon Go and Amazon Fresh stores and converting various locations into Whole Foods Market stores.

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The test at a glance

Checkout method Approximate time What happened
Just Walk Out Under 9 minutes Fastest and least interactive
Amazon Dash Cart About 12 minutes More information and control, but more troubleshooting
Traditional checkout About 14 minutes Slowest, but familiar and human-assisted

These results came from a GeekWire field test published April 9, 2024. Two reporters made three trips to an Amazon Fresh store on Aurora Avenue in Seattle, using the same 10-item list of produce, vegetables, beef, chips, paper towels and canned cocktails.

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It was a small journalistic test—not a controlled study of every Amazon store, product category or shopper. The reporters became more familiar with the store layout during later trips, although they attempted to account for that learning effect.

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How Just Walk Out works

Just Walk Out is designed to remove item-by-item checkout. Depending on the location and technology version, shoppers identify themselves through the Amazon app, Amazon One or another supported method. They take a regular cart, select products, and leave through a designated exit. Cameras and sensors track the shopping activity, and the customer is charged electronically.

  1. Use the store’s supported entry or identification method.
  2. Take a normal cart and pick up products without scanning each one.
  3. Go to the Just Walk Out exit.
  4. Scan the app code or use the supported identity method.
  5. Leave and receive the electronic charge or receipt.

Not every location supports the same entry, payment or identification options. The technology also depends on the store’s particular implementation.

How Dash Cart works

A Dash Cart is a smart shopping cart with a scanner, screen, sensors and, in some versions, produce-weighing capability. It associates the trip with the shopper’s Amazon account or payment setup and displays a running total or receipt.

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  1. Select an eligible Dash Cart and associate it with your account.
  2. Scan packaged products as they are placed in the cart.
  3. Enter or weigh items that do not have conventional barcodes.
  4. Review the running total on the cart screen.
  5. Complete any required age or transaction verification.
  6. Exit through the designated Dash Cart lane.

Exact login, payment, bagging and produce procedures vary by store and cart version. Amazon says a redesigned Dash Cart is planned for dozens of Whole Foods locations by the end of 2026, but that newer model should not automatically be assumed to perform like the cart used in the 2024 test. (Amazon’s announcement reports company-run satisfaction results, not an independent comparison.)

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What happened in the hands-on comparison?

Traditional checkout

The conventional cart-and-cashier trip took about 14 minutes. It was the slowest option, but it also avoided many technology-specific decisions. A cashier can typically handle unusual products, explain a price issue and assist when an item will not scan.

Dash Cart

The Dash Cart trip took about 12 minutes. Its main benefit was visibility: the screen showed what had been added and the running total. The cart also supported product lookup, packaged-item scanning and produce weighing.

In practice, however, the interface introduced several friction points:

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  • The reporters were unsure whether some produce should be scanned or entered manually.
  • Some products, including blueberries, were difficult to scan.
  • Moving or adding a shopping bag triggered weight warnings.
  • Repeated alerts had to be dismissed.
  • The canned cocktails required an additional identity check at the exit.
  • An attendant’s app froze during the alcohol verification.

Those are specific problems observed in one store—not proof that every Dash Cart has the same failures. They do show how a system can add cognitive overhead to a simple shopping trip.

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Just Walk Out

Just Walk Out took less than nine minutes. The reporters did not have to scan products, enter produce manually or deal with cart weight warnings. They placed items in a regular cart, went to the exit, identified themselves and left.

That made it the most seamless option for the particular 10-item trip. Its advantage was especially clear because the basket was relatively small and the product mix did not require extensive in-cart management.

Which technology was better?

For speed and minimal interaction, Just Walk Out won this test. Dash Cart was about three minutes slower, while traditional checkout was about five minutes slower than Just Walk Out.

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For seeing the total while shopping, Dash Cart had the advantage. A running receipt can be useful for shoppers managing a budget or checking whether a product was added correctly. Amazon has also said Dash Cart is better suited to larger grocery trips because shoppers can see and control the contents of the cart. That is Amazon’s stated position, not an independently established preference shared by all shoppers.

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Why might Amazon favor Dash Cart?

A faster customer experience does not automatically make a technology the better business decision. Amazon’s choice involved operational and financial questions that this test did not measure.

  • Infrastructure: Just Walk Out requires cameras, sensors, networking and store-wide integration. A smart cart concentrates much of the hardware in the cart itself.
  • Basket size: A system optimized for quick trips may be less intuitive for a large weekly shop involving produce, bags, discounts and age-restricted products.
  • Customer visibility: Dash Cart gives shoppers a running total, which may reduce uncertainty about the final charge.
  • Exceptions: Weighed goods, substitutions, returns, promotions, alcohol and disputed charges create difficult cases for any automated checkout system.
  • Deployment strategy: Amazon can offer checkout technologies to different store formats and third-party operators rather than treating one system as universal.

The 2024 report identified infrastructure cost as a likely factor, but the test did not provide a complete cost analysis. It also did not measure labor, shrink, maintenance, accuracy across thousands of transactions, customer adoption or store profitability. A shopper-experience winner is not necessarily a retailer-economics winner.

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What changed after the test?

The original comparison should now be read as a dated test with a current-status update, not as a description of Amazon’s current nationwide grocery-store experience.

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In a January 27, 2026 update, Amazon said it was closing Amazon Go and Amazon Fresh physical stores and converting various locations into Whole Foods Market stores. That means readers may no longer be able to reproduce the Seattle comparison at an Amazon Fresh location.

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Amazon has not abandoned the underlying technologies everywhere. The company says it continues to use or expand Just Walk Out in selected third-party venues and Amazon operational settings, including fulfillment-center break rooms. Amazon also says redesigned Dash Carts are being introduced in selected Whole Foods locations, with dozens of locations planned by the end of 2026.

Amazon’s reported satisfaction figure for the newer Dash Cart—more than nine in ten customers—comes from Amazon’s own testing or rollout data and should be treated as a company-reported claim, not an independent survey.

Which checkout should a shopper choose?

Choose Just Walk Out when:

  • The store supports it and speed matters most.
  • You are making a small or medium purchase.
  • You are comfortable using the required app, card or identity method.
  • The product mix is relatively straightforward.

Choose Dash Cart when:

  • You want to see a running total.
  • You are buying many packaged items.
  • You want product lookup or cart-based guidance.
  • You need in-cart produce weighing and the local cart supports it.

Choose traditional checkout when:

  • Your basket contains unusual, weighed, discounted or difficult-to-scan products.
  • You need age verification or human help.
  • You do not want to use an Amazon account or app.
  • The automated cart is producing repeated warnings.

Important limitations and unresolved questions

The test did not establish how either system performs across different stores, basket sizes or customer groups. Results may change with crowded aisles, larger baskets, more produce, promotional pricing, reusable bags, children or companions handling items, returns, poor connectivity and accessibility needs.

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Privacy is another separate consideration. Depending on the implementation, shoppers may be weighing cameras, account-linked transactions, app dependence and biometric identification such as Amazon One against the convenience of faster checkout. The test measured time and usability, not the privacy preferences or data-governance choices of shoppers.

It is also too broad to say Amazon “abandoned” Just Walk Out. The more accurate description is that Amazon moved away from using it as the primary checkout approach in larger grocery stores while continuing selected deployments elsewhere.

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