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Adobe published revised Terms of Use on June 18, 2024, after customers objected to broad-sounding language about access to their content and a mandatory re-acceptance prompt. Adobe said customers retain ownership of their work and that ordinary customer content is not used to train generative-AI models, with the company’s FAQ identifying content submitted to Adobe Stock as an exception. Its current policy also distinguishes AI training from product-improvement analysis, which has a separate account setting and exceptions.
Why Adobe’s terms triggered backlash
In June 2024, Creative Cloud and Document Cloud customers were asked to accept revised Terms of Use. The wording describing Adobe’s license to access content and its ability to review content, automatically or manually, sounded broad to many users. Some worried that Adobe was claiming rights over their work, might use it to train generative-AI systems, or could inspect confidential projects.
Adobe said the language was intended to describe service operations, product improvement and moderation—not a claim of ownership over customer work. The company acknowledged that its binding terms had not made its commitments clear. The in-app prompt added urgency, and contemporaneous reporting also noted users’ concerns about fees associated with canceling annual subscriptions. Those reports described the circumstances at the time; they should not be read as a universal statement of Adobe’s current cancellation rules. Adobe’s June 6 clarification; Ars Technica, June 11, 2024; Engadget, June 11, 2024.
What Adobe promised—and when it changed the terms
On June 10, 2024, Adobe said it would clarify the terms by June 18. The company promised to affirm customer ownership, commit in the binding terms not to train generative-AI models on customer content, make participation in product-improvement analysis optional, narrow the license language, and give clearer examples. Adobe published revised terms on June 18, according to contemporaneous reporting.
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In its June 10 post, Adobe wrote: “Your content is yours and will never be used to train any generative AI tool.” That is Adobe’s stated commitment, not independent verification of how every system operates. Adobe’s June 10 explanation; Axios, June 18, 2024.
Does Adobe use customer files to train AI?
Adobe’s current General Terms of Use say its products are meant to support creativity and productivity, “not to create AI training datasets.” The terms also prohibit using Adobe services and materials derived from them to create, train, test or improve AI systems, except as the terms expressly permit. Different services and programs can have separate terms, so this clause should not be treated as a complete description of every way Adobe may process content. Adobe General Terms of Use.
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Adobe’s content-analysis FAQ says the company does not analyze content to train generative-AI models unless a user submits content to Adobe Stock. Adobe also says Firefly models were trained on licensed content, including Adobe Stock, and public-domain content whose copyright has expired. These are Adobe’s descriptions of its practices. Adobe’s Content analysis FAQ.
AI training and product improvement are different
The policy distinction matters: Adobe’s statements about generative-AI training do not mean the company never analyzes content for other purposes. Adobe says it does not analyze locally stored content for product improvement. Some content processed or stored on Adobe’s servers may be analyzed for product improvement, subject to opt-out and consent rights.
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For a personal account, Adobe says the setting is in account preferences. Sign in to your Adobe account, open Account and security, select Privacy and personal data, then switch off Content analysis under the content-analysis preference. Adobe’s FAQ provides the current guidance; labels and paths can change.
Business profiles are automatically opted out, according to Adobe. Turning the preference off does not opt a user out of analysis connected to certain voluntary programs, such as submitting content through a beta, feedback or improvement program. Nor does the preference mean Adobe stops processing content as needed to provide cloud features, respond to requests or meet legal obligations.
Can Adobe employees see your files?
Adobe says human review can happen in limited circumstances. Its FAQ lists content made public, content submitted for human review, certain prerelease or improvement programs, and some content that automated processing can reduce to structural elements or object masks. Adobe says reviewers handling non-public content are subject to confidentiality requirements and privacy training. This is not a claim that every file is routinely opened by a person, nor does it establish that no review can occur.
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- Ownership: Adobe says customers retain ownership; the June 2024 dispute concerned broad license language and how Adobe explained its access and processing rights.
- Generative-AI training: Adobe’s current FAQ says it does not analyze customer content for this purpose unless the user submits content to Adobe Stock.
- Product improvement: This is a separate use. Personal-account users can switch off content analysis in account preferences; Adobe says business profiles are opted out automatically.
- Voluntary submissions: Participating in beta, feedback or improvement programs can involve content analysis even when the general preference is off.
- Confidential projects: Adobe describes limited human-review circumstances and confidentiality measures, but customers handling sensitive material should consider the applicable service, account and program terms before uploading it.
Adobe’s binding terms and help FAQ describe the company’s stated policies; they do not independently prove operational compliance. The current policy pages were reviewed October 8, 2026, and terms or account controls may change.
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