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MrBeast’s business interests extend well beyond YouTube. Beast Industries describes a portfolio spanning media and entertainment, philanthropy, consumer products and other initiatives. Its ventures include Feastables, the co-founded meal-kit brand Lunchly, the delivery-only MrBeast Burger concept, creator software, streamed entertainment and commercial partnerships. But they do not all have the same ownership structure—and public reporting on Feastables is not a complete financial picture of the portfolio.
How to understand MrBeast’s business portfolio
“MrBeast” is the creator name of Jimmy Donaldson; Beast Industries is the company umbrella described in its own material. The available reporting identifies some businesses as owned or acquired, others as co-founded or operated with partners, and still others as collaborations. Those categories matter: a product bearing the MrBeast name is not automatically a wholly owned Beast Industries business.
The sources available do not provide a complete legal entity chart, audited portfolio-wide accounts or a valuation of all the ventures. The clearest financial figures concern Feastables and the media business, and those figures were reported from investor documents rather than published audited accounts.
Business ventures at a glance
| Venture | Business model | Relationship and evidence |
|---|---|---|
| Beast Industries and its media operations | Digital media, entertainment, advertising and related initiatives | Company umbrella as described by Beast Industries; CEO comments on strategy reported by the Associated Press in July 2025. |
| Beast Games | Competition entertainment for Prime Video | Extension of MrBeast’s challenge-video format; ownership terms are not stated in the cited coverage. |
| Feastables | Chocolate and snacks | Bloomberg reported it was majority-owned by Beast Industries, citing documents sent to potential investors. |
| Lunchly | Packaged meal kits | Founded by MrBeast, Logan Paul and KSI, according to Congo Brands, which describes the product. |
| MrBeast Burger | App-based delivery from existing restaurant kitchens | Virtual restaurant concept involving Virtual Dining Concepts; not described by its official site as a conventional chain of MrBeast-owned restaurants. |
| Viewstats | Digital tools for creators | Bloomberg identified it as a software company; detailed current product and ownership terms are not established in the cited reporting. |
| Step | Youth-focused financial planning app | TechRadar reported in 2026 that Beast Industries confirmed acquiring it; current service terms are not established here. |
| Beast Philanthropy | Philanthropic work | Covered by TIME, including a 2025 partnership with the Rockefeller Foundation; keep distinct from for-profit product lines. |
| Jack Link’s collaboration | Co-branded meat snacks | Jack Link’s announced a global MrBeast collaboration in May 2025; this is a partnership, not evidence Beast Industries owns Jack Link’s. |
Consumer products: Feastables and Lunchly
Feastables is the most financially documented consumer brand
Feastables sells chocolate bars and snacks. Bloomberg reported in March 2025, based on Beast Industries documents sent to potential investors, that the brand recorded about $250 million in sales and more than $20 million in profit in 2024. Bloomberg also reported that the media business generated similar sales but lost almost $80 million that year. These are figures attributed to investor documents, not audited public accounts, and they do not establish the value or total earnings of Beast Industries as a whole.
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Feastables’ official cocoa page says, “Our cocoa is 100% Fairtrade certified.” That is the company’s stated sourcing claim, not an independent audit finding established by the available reporting. Beast Industries material also names MrBeast Apparel and MrBeast Labs among its consumer-products brands, but the cited sources do not provide comparable revenue, profit or ownership detail for them.
Lunchly is a co-founded meal-kit brand
Congo Brands describes Lunchly as founded by MrBeast, Logan Paul and KSI. Its product description says a box contains a 12-ounce PRIME Hydration drink and a snack-size Feastables bar. That makes Lunchly a packaged meal-kit venture linked to multiple creators and brands, rather than a basis for calling the entire business solely MrBeast-owned. Product and contents details here reflect the brand owner’s description.
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Restaurants, creator software and financial services
MrBeast Burger uses existing restaurant kitchens
The official MrBeast Burger site describes an app-based, delivery-only virtual restaurant prepared in existing restaurant kitchens in collaboration with Virtual Dining Concepts. That is a different model from building a conventional chain of company-owned restaurants. The cited description explains how the concept operates but does not establish current availability in any particular location.
Viewstats is identified as creator software
Bloomberg identified Viewstats as a software company selling digital tools to creators. The available reporting does not establish a current feature list, pricing, user count or financial performance, so more specific claims about its tools or scale would go beyond that evidence.
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Step adds a reported financial-service acquisition
TechRadar reported in 2026 that Beast Industries confirmed acquiring Step, a youth-focused financial planning app. That places a financial-service business within the broader portfolio, but the reporting cited here does not establish the app’s current terms, product availability or how it is being integrated. Its presence is not a recommendation to use the app or financial advice.
Media, streamed entertainment and the economics of growth
Beast Industries is pursuing media and advertising revenue
Beast Industries describes itself as a media and entertainment company with digital media, philanthropy, consumer products and other initiatives. In an Associated Press interview published July 23, 2025, CEO Jeff Housenbold said the company wanted to “Generate profits, make a sustainable business that gives us greater ability to impact people’s lives around the world.” AP reported that the company was focused on multi-year exclusive advertising deals and profitability. That strategy helps explain why the portfolio includes both audience-led media and products that can reach consumers beyond video advertising.
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Beast Games extends the challenge-video format to Prime Video
Beast Games brings the creator’s challenge-video format to streaming competition entertainment. TIME reported in 2026 that the first season premiered on Prime Video in December 2024, with 1,000 contestants and a $10 million prize. TIME also reported the show drew more than 50 million viewers in its first 25 days. These are figures reported by TIME, not a disclosed financial statement showing production costs, profits or Prime Video economics.
TIME quoted Harvard Business School professor Anita Elberse, who has taught a MrBeast case study since 2023, saying, “There are moments when it almost feels like it’s vertical growth.” The phrase captures how closely the creator audience, programming and related products can connect, but it should not be mistaken for proof that all portfolio businesses are integrated under one ownership structure.
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Beast Games reporting includes unresolved allegations
TIME reported that five unnamed contestants filed a September 2024 lawsuit alleging inadequate food, hygiene products, medical care and other issues. The allegations are not established findings of liability in the cited coverage. AP separately reported contestants’ allegations about unsafe conditions and quoted Housenbold discussing production shortcomings.
TIME also reported that a third-party investigation commissioned by Beast Industries in November 2024 found “several isolated incidents of workplace harassment and misconduct.” TIME said the investigation concluded the company had not knowingly employed people with histories of illegal or questionable conduct. The allegations, investigation findings and leadership responses are distinct; the cited sources do not show that the contestants’ claims were adjudicated.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Partnerships and philanthropy are different kinds of ventures
Jack Link’s announced a co-branded snack collaboration
Jack Link’s announced a global MrBeast co-branded meat-snack collaboration on May 14, 2025. The announcement is evidence of a named-product partnership, not of Beast Industries ownership of Jack Link’s. Jack Link’s quoted CEO Troy Link saying the collaboration could bring a new generation of consumers into meat snacks; that is the partner’s stated rationale, not a verified result. The release also quoted Donaldson saying he had eaten Jack Link’s for as long as he could remember.
In the same release, Jack Link’s cited figures that 33% of younger consumers snack more than three times a day and about 9% choose meat snacks, attributing them to a Nielsen NIQ demographic profile dated April 28, 2025, and Mintel 2024. They are figures repeated by the company in support of its announcement, not a measure of the collaboration’s sales or impact.
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TIME reports on Beast Philanthropy’s work and its 2025 partnership with the Rockefeller Foundation. Philanthropy belongs in a broad account of the MrBeast ecosystem, but it is not interchangeable with a for-profit brand: charitable activity does not by itself show company revenue, profit or ownership of a commercial partner.
Quick Recap
What the public information does—and does not—show
- Strongest disclosed business comparison: Bloomberg’s investor-document reporting gives 2024 sales and profit figures for Feastables and compares media-business performance, but does not provide a portfolio-wide audited total.
- Different kinds of ties: Feastables was reported as majority-owned by Beast Industries; Lunchly was founded by three creators; MrBeast Burger operates as a virtual restaurant concept with Virtual Dining Concepts; Jack Link’s announced a partnership.
- Newer digital services: Bloomberg identified Viewstats as creator software, while TechRadar reported the Step acquisition. The cited coverage does not establish current product terms or the financial contribution of either.
- No complete ownership map: The company description and news reports cited here do not amount to a full legal entity chart or a valuation of every venture.
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