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Lucy Banks Leaves OnlyFans and Co-Foundes PR Agency for Adult-Industry Clients

Lucy Banks moved from OnlyFans into adult-industry PR, co-founding Million Billion Media to serve clients who faced barriers to publicity.
From TheFinanceBase Team2 min to read
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Perth creator Lucy Banks moved from OnlyFans into public relations and marketing: she closed her account after years on the platform and co-founded Million Billion Media, an agency serving adult-industry clients. PerthNow described the venture in March 2024 as a response to workers’ difficulty securing publicity and professional support from other agencies.

Why did Lucy Banks leave OnlyFans?

Banks’s transition was not simply an exit from online content work. PerthNow reported in March 2024 that she had closed her OnlyFans account after five years as a creator and co-founded Million Billion Media. In a September 2025 report, the outlet said she had stepped back from the platform and continued working in public relations and marketing in the adult-entertainment sector.

Banks described flexibility around parenting as a reason she had chosen sex work. In PerthNow’s 2025 report, she said: “Becoming a sex worker enabled me to stay at home and be around for my kids. I could structure my work around when they were at school.” That is her personal explanation, rather than a claim that the same work arrangement suits every creator.

What is Million Billion Media?

Million Billion Media is an adult-industry PR and talent agency co-founded by Banks. PerthNow reported that its intended clients included people and businesses in adult entertainment who struggled to get publicity or acceptance from other agencies. Banks’s stated aim was to secure clients the respect and professional service she believed businesses in other sectors received.

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In the March 2024 report, Banks said the agency had around 15 clients across Australia. That is a dated count from the time of publication, not a verified current client total. Banks also described the business as part of an effort to break barriers in an industry she called taboo; those comments express her goals, not an independently assessed measure of impact.

What did PerthNow report about Banks’s OnlyFans earnings?

PerthNow reported in September 2025 that Banks had earned over $1.5 million during four years on OnlyFans. The outlet did not present that figure as audited financial data, so it should be understood as a reported amount rather than independently verified income. The same report said she had stepped back from the platform and remained in adult-industry PR and marketing.

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What is known—and not established—about the agency?

Banks’s LinkedIn description characterizes Million Billion Media as an adult-industry marketing and PR agency that helps creators and businesses gain visibility and media coverage. That is an owner-authored description; it does not independently verify specific results or establish the agency’s current services or operating status.

PerthNow’s 2024 coverage framed the business as a first of its kind, but the available reporting does not independently establish that it was the first such agency in Australia or globally. The reliable takeaway is narrower: the agency was presented as a specialist service for adult-industry clients facing barriers to publicity and agency support.

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