POPline CEO Flávio Saturnino led Estrela da Casa’s “Os mandamentos das redes sociais” workshop on September 4, 2024. The session focused on how artists can build a thoughtful social media presence, with music kept at the center of their feeds. It was a talent workshop within the program, not a current-season announcement.
What happened at the Estrela da Casa workshop?
Saturnino led the workshop on the morning of Wednesday, September 4, 2024. POPline’s event coverage described 11 principles and a bonus tip for artists seeking a stronger digital presence. Globo’s retrospective also lists Saturnino’s “Redes sociais” session among the program’s talent workshops. POPline’s report and Globo’s retrospective document the event.
POPline also reported that participant Thália won a 15-minute individual session with Saturnino through an in-house auction using the program’s “Cifras.” That was an episode-specific detail, not a general workshop offering.
What social media advice did Flávio Saturnino give artists?
Be present across platforms
Saturnino advised artists not to rely on just one social network. Gshow quoted him saying, “Acho importante, quando a gente vai falar sobre redes sociais, a gente entender a importância de estar presente em todas.” Rogério Flausino, Jota Quest vocalist, also described social media as an important tool for people in music and for everyone more broadly. Gshow’s account of the session includes both remarks.
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Choose trends and conversations deliberately
The workshop’s reported guidance was not to chase every trend. It also cautioned artists against entering controversies when they are not in a position to speak on the subject. The underlying idea was to consider whether a post fits the artist’s perspective and how it may affect their public image.
Connect posts to real life and releases
Saturnino encouraged artists to connect their content to their own lives and point of view. Gshow’s report also says he recommended concentrating social media activity around music-release moments, rather than treating every post as unrelated promotional material.
Keep music prominent in the feed
For artists, the workshop’s central organizing principle was that social content should support the music instead of pushing it into the background. Saturnino described the ideal feed as balanced, saying: “O feed perfeito é ter esse equilíbrio, garantindo que a música vai ser a protagonista.”
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the workshop does—and does not—establish
The reports present recommendations and attributed remarks, not measured evidence that following the advice increases engagement, audience size, or career success. They do not provide named statistics or comparative results. The event is best understood as practical guidance offered during Estrela da Casa’s 2024 program, rather than as proof of a particular social media strategy’s effectiveness.
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