Myntra’s M-Now is a quick-commerce service for fashion and lifestyle products, with delivery advertised as starting in 30 minutes in areas where it is available. It began in selected parts of Bengaluru in December 2024; the latest expansion report located, published May 7, 2026, named 11 cities. That does not mean every address is covered or every order is guaranteed to arrive within 30 minutes.
What is Myntra M-Now?
M-Now is Myntra’s quick-commerce service for faster delivery of fashion and lifestyle goods. Myntra launched it in selected Bengaluru areas in December 2024, with delivery described as starting in 30 minutes and an initial assortment of about 10,000 stock-keeping units (SKUs), according to Moneycontrol’s launch report.
The 30-minute wording describes a service promise where M-Now is live, not a universal delivery guarantee. Availability depends on the customer’s location and the items offered for that area.
Which cities have M-Now?
The rollout has expanded in stages. The latest report located, from May 7, 2026, named 11 markets: Bengaluru, Mumbai, Delhi-NCR, Kolkata, Hyderabad, Pune, Patna, Jaipur, Lucknow, Ahmedabad and Chennai. A city launch does not establish coverage across every neighbourhood or pincode.
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| Date and report | Reported rollout | Assortment or network figures |
|---|---|---|
| December 2024, Moneycontrol | Selected areas of Bengaluru | About 10,000 initial SKUs |
| June 2025, The Economic Times | Bengaluru, Delhi-NCR and Mumbai | More than 90,000 fashion, beauty and lifestyle products from over 600 brands across those three markets |
| February 6, 2026, Myntra announcement reproduced by Passionate in Marketing | Patna, Jaipur, Lucknow and Ahmedabad added; reported footprint reached 10 cities | More than 500 brands, 10,000-plus styles and 87-plus dark stores in the four newly added markets |
| May 7, 2026, PTI/The Week | Chennai added; report named 11 cities | For live Chennai pincodes, Myntra reported more than 10,000 styles across 600-plus brands and 90-plus dark stores |
These figures refer to different dates, places and measures. They should not be added together or treated as a current nationwide inventory or store total.
Does Myntra deliver in 30 minutes?
Myntra says M-Now delivery starts in 30 minutes in areas where the service is available. In its May 2026 Chennai launch, the company described delivery in that timeframe across live pincodes. The published reports do not establish that every order arrives within 30 minutes, nor do they provide an independent delivery-time study.
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To check whether M-Now can serve your order, use the Myntra app or website with your delivery location and review the options shown for the specific item. A city appearing in a launch announcement is not enough to confirm service at an individual address.
How does M-Now fulfil orders?
At launch, Myntra CEO Nandita Sinha described a mixed model using third-party dark stores and fashion-brand retail stores. She said the company was evaluating space, logistics, assortment and customer response rather than pursuing dark-store exclusivity at that early stage, as reported by Moneycontrol and a subsequent Moneycontrol report. Those launch-era descriptions do not confirm that every current M-Now order uses the same fulfilment arrangement.
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Are there extra fees for M-Now?
At launch, Sinha told Moneycontrol that no different pricing was planned “right now,” while noting the service could evolve. That dated statement does not establish current delivery fees or whether charges vary by order, location or promotion. Check the fee shown at checkout for your order rather than relying on the launch-era comment.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why is Myntra offering faster fashion delivery?
Myntra has positioned M-Now around quicker access to trend-led fashion and everyday lifestyle products. In the February 2026 expansion announcement, Vice President of Category Management Maneesh Kumar Dubey said the service was intended to meet demand for immediate fulfilment, including festive wear and everyday essentials. That is the company’s explanation for the rollout, not independent evidence measuring shopper demand.
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