The clearest documented estimate of Lars Larsen’s fortune is $3.6 billion in 2011. Lars Larsen Group’s official timeline attributes that figure to Forbes Magazine and says Larsen ranked 304th on the Forbes 500 list. It is a historical estimate—not a current net-worth figure or a valuation of his estate when he died in 2019.
What was Lars Larsen’s net worth?
The available figure is $3.6 billion, an estimate for 2011 that Lars Larsen Group’s official timeline attributes to Forbes Magazine. The timeline also reports that Larsen ranked 304th on the Forbes 500 list that year. The underlying Forbes article was not available among the sources reviewed, so the attribution here is to the group’s account of Forbes’ estimate, not to a directly verified Forbes record. Lars Larsen Group’s historical timeline
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That number should not be presented as what Larsen was worth at his death or as his present-day net worth. The sources reviewed do not provide a current personal-wealth estimate, an estate valuation at death, or an inventory of his assets and liabilities.
Why there is no confirmed figure at death
Larsen died at home in Silkeborg in August 2019, according to JYSK’s founder page. His death date does not establish the value of his estate. The available sources do not say how his assets, debts, or ownership interests were valued at that time.
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Nor is the current value of the family-owned business group a substitute for a personal estate valuation. Lars Larsen Group says the Brunsborg family—Larsen’s descendants—owns the group. Group ownership and an individual’s net worth are different measures.
How JYSK and the family group fit into the estimate
Larsen founded JYSK
Larsen opened the first JYSK store in 1979. JYSK describes itself as an international home-furnishing retailer and credits him as its founder. Its founder page also notes that “The Tradesman” was his official and informal title. JYSK’s account of Lars Larsen
JYSK says it had more than 3,700 stores in 49 countries. Those are company scale figures, not measures of Larsen’s personal fortune. About JYSK
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Group revenue is not personal net worth
Lars Larsen Group’s FY2024/25 financial highlights report DKK 53 billion in group revenue: DKK 46,317 million for JYSK and DKK 6,774 million for Investments. Revenue is the income generated by business activities over a period; it is not the owner’s personal wealth, profit, or estate value. Lars Larsen Group financial highlights
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The group describes its activities as spanning furniture, interior design, restaurants and hotels, as well as investment activities. That breadth helps explain the business context around Larsen’s fortune, but it does not supply a personal valuation.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.About Lars Larsen’s autobiography
For readers interested in his life and career, JYSK says Larsen published his autobiography in 2004 and that it has since been translated into several languages. The page does not confirm current retail availability or identify a particular edition. JYSK’s founder page
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