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Lipton Peach Iced Tea Wasn’t Discontinued: What Happened With the 2025 Prank

Lipton’s March 2025 Peach Iced Tea discontinuation post was a prank, not a product withdrawal. The ASA later ruled that the ads were misleading.
From TheFinanceBase Team3 min to read
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No—Lipton Peach Iced Tea was not discontinued. Lipton said the March 2025 announcement was an April Fools-style prank, and its current UK and PepsiCo FAQs confirm the drink is staying. The UK Advertising Standards Authority (ASA) later upheld complaints, ruling that the posts were likely to mislead consumers into thinking the flavor was genuinely being withdrawn.

What happened with Lipton Peach Ice Tea?

On March 18, 2025, Lipton Ice Tea posted on Instagram and TikTok that its “iconic Peach Lipton Ice Tea flavour is getting discontinued.” The post showed a can with wings and used the phrases “REST IN PEACH” and “RIPeach.” Because the announcement appeared about two weeks before April Fools’ Day and did not clearly identify itself as a joke, customers could reasonably take it as real.

Lipton told the ASA it had planned to reveal the joke on April 1, but moved up the clarification after negative comments. PerthNow reported that Lipton clarified the next day, March 19, saying: “Got my dates mixed up. . . thought it was April Fools already! I’d never take away your favourite flavour, pookies.” A Lipton spokesperson also said the flavor “isn’t going anywhere!”

Lipton’s UK FAQ now describes the announcement as a playful April Fools prank and confirms Peach Ice/Iced Tea is here to stay. PepsiCo’s Lipton customer FAQ separately answers: “No, Peach Iced Tea is not being discontinued.”

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#1 Best Overall
Lipton Peach Iced Tea, 16.9 Fl Oz Bottles (Pack of 12)
  • Includes 12 (16.9 fl oz) bottles of Lipton Iced Tea, Peach
  • Take a sip to feel a burst of peach flavor and fruity taste, no matter the season.
  • Black Iced Tea made with black tea extract and delicious peach flavor​
  • Lipton Georgia Peach Iced Tea is perfect for your next party, get your friends and family together and have yourself a good time!​
  • Lipton Iced Tea bottles are recyclable: Refresh then recycle

Why did the ASA uphold complaints?

In a ruling dated July 9, 2025, the ASA upheld complaints about the Instagram and TikTok ads. The ruling recorded five complaints and found that the posts breached CAP Code rule 3.1 on misleading advertising. The regulator said the timing—well before April Fools’ Day—and the lack of clear joke context made the posts look like a genuine discontinuation notice.

“Therefore, given the timing of the ads and the lack of clear context to explain or suggest that the ads were a joke, we considered they gave the overall impression that the product was being discontinued, when that was not the case, which was likely to affect consumers’ decisions in relation to whether, and in what quantities, to purchase the product.”

Rank #2
Lipton Zero Sugar Iced Tea, Peach, 16.9 fl oz Bottles, (12 Pack)
  • Includes 12 (16.9 fl oz) bottles of Lipton Zero Sugar Peach Iced Tea​
  • Say hello to a sip of sunshine with Lipton Iced Tea Zero Sugar Peach!​
  • Lipton Zero Sugar Peach Iced Tea is a sugar-free drink is bursting with juicy peach flavor, making it the ultimate refreshment for any occasion - from hanging with friends to powering through your daily workout
  • Zero Sugar Iced Tea: Lipton Zero Sugar Peach Iced Tea is made with zero sugar, 100% taste, and fruity peach flavor
  • Lipton Iced Tea bottles are recyclable: Refresh then recycle

The ASA told Lipton not to run the ads again in their current form and said future advertising must not misleadingly imply a product is discontinued when it is not. The five complaints are the regulator’s recorded count; they do not measure how many people saw or believed the posts.

How widespread was the customer backlash?

PerthNow reported that customers were confused and angry, and that some Australians rushed to supermarkets to stock up before learning the announcement was a prank. Its examples illustrate the reaction but are not a representative survey or a measured count. The available reporting does not establish how many people believed the claim, were upset by it, or bought extra stock.

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Rank #3
Lipton Diet Peach Iced Tea Mix – 10 Quarts Each– Z ero Sugar, Caffeinated Powder Drink Mix
  • Smooth & Crisp Flavor: A refreshing blend of real black tea and peach flavor with zero sugar for a delicious, guilt-free drink.
  • Perfect for Any Meal: Pairs wonderfully with lunch, dinner, or snacks—enjoy it solo or while sharing a meal.
  • Each Canister Makes 10 Quarts: Mix 1 1/4 tsp with 12 fl oz of water or 2.5 tbsp per quart—easy to prepare by the glass or pitcher.
  • Kosher Certified (OU): Lipton powders are certified by the Orthodox Union, ensuring quality and trust.
  • Instant Refreshment: Just add cold water and ice for a ready-to-drink experience in seconds.
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Where can you find Lipton Peach Iced Tea?

The drink remains in Lipton’s stated range, but that does not guarantee a particular shop has it in stock. Lipton says UK customers can look at major retailers and convenience stores. PepsiCo’s US FAQ links to a product locator showing stores that have sold a selected product in the last 30 days. Check the regional product page or locator for local availability.

Formulations may differ between markets because Lipton says recipes can be adapted to local regulations and consumer preferences. For ingredients and nutrition information, use the product page for your region or check the package you are buying.

Quick Recap

Bestseller No. 1
Lipton Peach Iced Tea, 16.9 Fl Oz Bottles (Pack of 12)
Lipton Peach Iced Tea, 16.9 Fl Oz Bottles (Pack of 12)
Includes 12 (16.9 fl oz) bottles of Lipton Iced Tea, Peach; Take a sip to feel a burst of peach flavor and fruity taste, no matter the season.
$6.99
Bestseller No. 2
Lipton Zero Sugar Iced Tea, Peach, 16.9 fl oz Bottles, (12 Pack)
Lipton Zero Sugar Iced Tea, Peach, 16.9 fl oz Bottles, (12 Pack)
Includes 12 (16.9 fl oz) bottles of Lipton Zero Sugar Peach Iced Tea​; Say hello to a sip of sunshine with Lipton Iced Tea Zero Sugar Peach!​
$7.37
SaleBestseller No. 4
Lipton Fusions, Peach Passion Fruit Lemonade Iced Tea, 16 Fl Oz Cans (Pack of 12)
Lipton Fusions, Peach Passion Fruit Lemonade Iced Tea, 16 Fl Oz Cans (Pack of 12)
Includes 12 (16 fl oz) cans of Lipton Peach Passion Fruit Lemonade Iced Tea; Try new Fusions Lemonade Iced Tea
$8.62
Best Value
Lipton Zero Sugar Peach Iced Tea Mix, Makes (10 Quarts - 6-Pack)
  • Flavor: Enjoy the delightful combination of Lipton peach iced tea mix with zero sugar, delivering a refreshing peach tea experience that satisfies your cravings without compromising on taste or sweetness.
  • Convenience: This instant tea mix powder makes preparation effortless - simply combine 1 1/4 teaspoons with 12 fl oz of cold water or 2.5 tablespoons per quart for quick and easy iced tea preparation anytime.
  • Value: Each 6-pack contains canisters that make 10 quarts of delicious peach iced tea, providing 60 total quarts of refreshing beverage to keep your family hydrated and satisfied throughout the season.
  • Quality: Crafted by Lipton tea experts using real tea leaves picked at peak freshness, this sugar free iced tea mix delivers authentic black tea flavor enhanced with natural peach taste in every sip for ultimate satisfaction.
  • Versatility: Perfect refresher for meals, snacks, or solo enjoyment - this powdered iced tea mix complements any dining experience while providing a crisp, smooth taste that everyone will love and appreciate daily.
Rank #4
Sale
Lipton Fusions, Peach Passion Fruit Lemonade Iced Tea, 16 Fl Oz Cans (Pack of 12)
  • Includes 12 (16 fl oz) cans of Lipton Peach Passion Fruit Lemonade Iced Tea
  • Try new Fusions Lemonade Iced Tea
  • Lipton Fusions Lemonade Iced Tea is made with no high fructose corn syrup
  • Refresh then recycle: Lipton Fusions Lemonade Iced Tea cans are recyclable

Sources

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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