There is no confirmed public figure for how much DraftKings paid Kevin Hart. Marketing Brew reported in August 2023 that DraftKings chief marketing officer Stephanie Sherman declined to discuss the contract’s specifics. The amount is undisclosed in the sources reviewed; campaign appearances do not reveal Hart’s fee.
What is known about the DraftKings–Kevin Hart partnership?
The Drum reported that the partnership began in 2022. By August 2023, Hart had appeared in DraftKings advertising for Reignmakers Football and in a Super Bowl LVII ad. He also featured in a promotion for the NFL season alongside former NFL quarterback Ryan Fitzpatrick. The Drum’s 2023 coverage described a customer promotion; its offer was not Hart’s compensation.
In 2023, Sherman said Hart would continue appearing in DraftKings marketing materials at least through the upcoming season, while declining to discuss contract specifics, according to Marketing Brew.
DraftKings announced a digital campaign featuring Hart and Nick Jonas in September 2026, promoting responsible engagement. The announcement confirms another campaign appearance, but gives no fee or contract term. DraftKings also described “Take Your Game Anywhere,” a cross-country road-trip campaign with Hart and Jonas running on TV, digital and social platforms. Neither campaign description establishes what Hart was paid.
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Why did DraftKings use Kevin Hart in its ads?
Marketing Brew reported that Sherman cited Hart’s humor and ability to explain the company’s offerings simply. She also said: “We had an outstanding [NFL] season last year, and we know that having a consistent brand voice is important. His humor really helps bring our brand message and our offering to life.” The comments explain DraftKings’ stated marketing rationale, not the financial terms of the deal.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Does DraftKings’ advertising budget reveal Hart’s fee?
No. Marketing Brew reported MediaRadar’s estimate that gambling advertisers spent close to $866 million in 2022, a 40% increase year over year. That is a sector-wide advertising estimate, not DraftKings’ spending and not Hart’s compensation. It cannot be used to calculate his individual fee.
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Without a disclosed contract or a reliable, attributed report of its terms, claims of a specific dollar amount are not established by the sources cited here. A fee estimate would also need context: whether it covers one campaign or multiple years, what work and usage rights it includes, and whether it is an annual or total figure.
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