Charmaine de Souza’s approach, as described in a 2024 profile, combines clear boundaries, prioritizing essential work, personal time, and support from family, friends, and professional peers. The account offers a glimpse of one business owner’s experience—not a detailed or independently verified formula for balancing work and parenting.
What de Souza says about balancing work and family
In a profile published by TechBullion on July 18, 2024, de Souza described being a mother and business owner as “a constant juggling act.” She said business demands sometimes clash with family commitments, and that she remained involved in her children’s lives, including school events and activities. These details are reported by TechBullion; the article does not provide an interview transcript or explain its interview method.
The profile connects that tension to a business milestone: launching BusinessMobiles.com’s first online shop for business customers. De Souza said the launch required focus while she was also managing her responsibilities as a mother, describing the experience as challenging but rewarding. This is her account as quoted in the profile, not an independently corroborated account of the launch or its effect on family life.
The practices she describes
TechBullion attributes several approaches to de Souza. They are personal practices reported in that article, not evidence that a particular routine works for every parent or business owner.
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Set boundaries and prioritize
“I set clear boundaries and prioritize tasks,” de Souza said. She also described starting her day with a list of the most critical tasks. The profile does not specify how she sets those boundaries, how she decides what is critical, or what her daily schedule looks like.
Make room for personal time
De Souza described taking time for herself as important. The article names a quick workout, reading quietly, and going for a walk as examples. It does not report how often she does these activities or claim that they produce measured results.
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Draw on personal and professional support
She credited family and friends with supporting her, and said that connecting with other business owners and industry leaders provides insight and mentorship. The article does not describe a childcare arrangement, staffing model, or other practical details behind that support.
Her business and career context
BusinessMobiles.com’s company author page identifies de Souza as managing director and describes her work in mobile strategy, networks, tariffs, and technology. The company says she studied Economics and French at the University of London, joined Deloitte & Touche’s Audit and Business Advisory division, and started her first business at 16. These biographical details come from her employer’s published account.
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A July 4, 2024 TechTimes article describes BusinessMobiles.com as an independent business-to-business mobile reseller, says de Souza founded it in 1999, and calls it the first independent reseller to offer an online shop for business customers. Those founding and “first” claims are attributed to TechTimes rather than presented as independently established milestones.
The company’s website describes services including business mobile plans, contract comparison and switching, account management, devices, SIM-only plans, accessories, tablets, laptops, broadband, and VoIP. That provides industry context for her work; it does not make this profile a recommendation of a mobile plan or device.
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What the published account does—and does not—establish
The available picture is specific but limited: a 2024 article attributes certain routines, advice, and family-work experiences to de Souza, while her company identifies her current role. The reporting does not establish a detailed schedule, childcare arrangements, or the effectiveness of the practices she describes. It also provides no named statistic measuring her work-life balance or motherhood experience.
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