DuPont announced its agreement to acquire agricultural software company Granular on August 9, 2017, and completed the deal on August 31 for an approximate purchase price of $250 million, according to DuPont’s SEC filing. The original announcement did not disclose the terms. DuPont’s agriculture business later became Corteva Agriscience, so the acquisition is part of Granular’s history—not proof that the standalone DuPont company owns it today.
What did Granular do?
Founded in 2014, San Francisco-based Granular sold farm-management software and analytics intended to help growers manage operations and finances. Its business also included AcreValue, a service for farmland research and analysis. At the time of the 2017 announcement, Granular said its software covered nearly 2 million acres in the United States, Canada and Australia. That was a company-reported figure from 2017, not a current acreage total. Contemporary reporting on the announcement described Granular’s capabilities as spanning farm operations, financial information and land.
How the products fit together
DuPont already had Encirca, an agronomic software and services platform. The proposed combination brought Granular’s farm-management and land tools alongside Encirca’s agronomy capabilities. Later Corteva materials described a portfolio that included Granular Business, Granular Agronomy by Encirca, AcreValue and AgStudio, a precision-agronomy product for ag retailers. These names describe the portfolio at that time; they do not establish that every product remains available, unchanged or under the same terms.
Why did DuPont buy Granular?
The acquisition was a digital-agriculture strategy, not simply a purchase of a standalone app. DuPont sought to connect software and data with agronomy, established grower relationships and its agricultural distribution network. Granular added software-development and data-science expertise, while its farm-management tools could complement Encirca. The intended value was to make it easier to bring operational, financial, land and agronomic information into agricultural workflows—not a verified guarantee that the deal improved farm profitability.
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Granular also expected access to DuPont’s industry expertise, customer reach and resources to help develop and distribute products. Co-founder and CEO Sid Gorham was expected to continue leading Granular and oversee digital agriculture for DuPont, according to the 2017 announcement coverage.
When was the acquisition announced and completed?
| Date | Event |
|---|---|
| 2014 | Granular was founded, according to contemporary reporting. |
| August 9, 2017 | DuPont announced a definitive agreement to acquire Granular. The announcement said the deal was expected to close in the third quarter and did not disclose its financial terms. Source. |
| August 31, 2017 | DuPont completed the acquisition for an approximate $250 million purchase price, according to its SEC filing. Dow and DuPont also completed their merger that day, forming DowDuPont, according to DowDuPont’s filing. |
| June 1, 2019 | Corteva Agriscience separated from DowDuPont as its agriculture company. Corteva’s 2025 annual report documents the separation. |
What does the $250 million figure mean?
The approximately $250 million figure comes from DuPont’s SEC filing on the completed transaction; it was not in the original public announcement. The filing’s purchase-price accounting allocated value principally to goodwill, developed technology and customer relationships. The figure does not, by itself, disclose Granular’s revenue, profitability, valuation multiple or the buyer’s eventual return on investment.
What happened to Granular after DuPont acquired it?
After the 2017 DuPont-Dow merger, the agriculture business moved into DowDuPont. When Corteva separated in 2019, the agriculture operations became part of Corteva. Corteva materials from that period described Granular as a wholly owned subsidiary responsible for software and analytics products, including Granular, AcreValue, Encirca-related agronomy and AgStudio. Corteva’s materials support that historical description.
Corteva’s current digital-solutions page references Granular Insights, showing that Granular-derived branding or capabilities remain in its digital portfolio. It does not establish that the original Granular company still operates in exactly the same form or that its entire acquisition-era product suite remains on sale. Corteva’s digital-solutions page is the appropriate place to check its current product references.
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What did Granular say about customer data?
In 2017, Granular executive Adam Litle said the company would update its terms of service and privacy policy following the acquisition. He said Granular would not sell identifiable grower data or share it with third parties without customer consent. He also said DuPont and Granular would not use individual or aggregate data without consent to inform seed or crop-input pricing; financial data would not be shared with DuPont, individually or in aggregate; and sales representatives would not access individual customer data unless the grower granted access. The company said aggregated data could be used to develop products and services. These were Granular’s stated policy commitments at the time, as reported by Agriculture.com, not a statement of current terms.
Farmers evaluating a current Corteva or Granular-branded service should review the policy and contract that apply to that specific product and account. In particular, check affiliate sharing, consent settings, data export and deletion, and who can access identifiable farm or financial information. A 2017 assurance should not be assumed to govern a current service automatically.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the deal means for farm-software buyers
The acquisition illustrated the appeal—and the tension—of combining farm-management software with an agricultural-input company’s agronomy, products and customer network. A connected platform may reduce friction between records, field data and agronomic workflows. But buyers may also weigh vendor neutrality, integration priorities, product changes and the effort involved in moving data if a service changes.
- Confirm which legal entity provides the particular service and which current terms govern your account.
- Check whether the tool supports your crops, region, equipment and other systems.
- Ask what data can be exported, in what format, and whether deletion is available when you leave.
- Review user permissions, affiliate sharing and consent controls, especially for financial and identifiable field data.
- Determine whether recommendations or features are tied to a particular input company, partner or account eligibility.
- Compare support, onboarding, contract length and cancellation terms before moving operational records into a new platform.
AcreValue is a distinct land-research service, not necessarily a complete farm-management or agronomic system. Its current description covers farmland data and valuation; geographic availability varies by state and feature. See AcreValue’s product information for its current scope.
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