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David Beckham’s Business Empire: How His Brand, Companies and Inter Miami Fit Together

David Beckham’s business combines brand partnerships, licensing, Studio 99 media production and Inter Miami ownership. Here is what the reported company figures do—and do not—say.
From TheFinanceBase Team5 min to read
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David Beckham’s business is a portfolio, not a single company: it combines commercial rights to his personal brand, licensing and endorsement deals, a stake in Inter Miami, and the production company Studio 99. The latest company figures cited here are for DRJB Holdings, which reported $110.5 million in revenue and $65.7 million in pre-tax profit for 2025. Those are company results—not Beckham’s personal income or net worth.

How does David Beckham make money now?

Beckham’s business has several distinct income engines. Some involve companies he co-owns or has an interest in; others are brand partnerships or licensing arrangements. A campaign fee, a company’s revenue and the value of a sports-club stake are different things and should not be treated as interchangeable.

  • Brand partnerships: DB Ventures is the main home for most brand partnerships, according to The Guardian’s September 2026 report. Beckham’s work includes commercial campaigns and endorsements.
  • Licensing: Seven Global houses licensing agreements, which allow products such as apparel, eyewear or fragrances to use the Beckham brand under agreed terms.
  • Football ownership: Beckham is a co-owner of Inter Miami, a sports asset distinct from an endorsement contract.
  • Media production: Studio 99 develops and produces documentaries and other commercial content.
  • Other ventures: Beckham has documented involvement in supplement company IM8 and investment in BeeUp, a honey-based fruit snack business.

What companies and business structure are behind the brand?

In February 2022, Authentic Brands Group (ABG) announced a strategic partnership to co-own and manage Beckham’s global brand. Beckham also became an ABG shareholder. The Guardian later reported that Beckham sold a 55% stake in his businesses to ABG and that DRJB Holdings is jointly owned by ABG and Footwork Productions, which is controlled by Beckham. The 55% figure is The Guardian’s reporting; ABG’s announcement did not state ownership percentages. ABG’s 2022 announcement.

The Guardian describes three businesses within DRJB Holdings:

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  • DB Ventures: the largest division and home to most brand partnerships.
  • Seven Global: the division that houses licensing agreements, including agreements such as Adidas.
  • Studio 99: the production arm. ABG became its largest shareholder under the 2022 partnership; the company works on documentaries and commercial content.

These labels describe different parts of the structure: a holding company, operating divisions, a production business, and individual commercial arrangements. A partnership with a brand does not by itself mean Beckham owns that brand or its products.

What do the reported financial figures show?

The Guardian reported that DRJB Holdings generated $110.5 million in revenue in 2025, up from $92.3 million in 2024. It also reported $65.7 million in pre-tax profit for 2025, 46% higher than in 2024. The Guardian attributed the record year in part to World Cup-related work, including about a dozen campaigns during the 2026 World Cup summer; named brands included Lenovo, McDonald’s, Bank of America, Verizon and Lay’s. That is reported context, not a quantified breakdown of how much revenue any campaign generated.

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The same Guardian report cited $51.1 million in shareholder dividends for 2025 and additional special dividends paid in 2026. Its headline characterized Beckham’s dividend receipt as roughly $51 million, while the article’s text discussed ordinary and special distributions. Dividends are distributions to shareholders, not salary or operating revenue; the reporting does not make the DRJB revenue or profit figures equivalent to Beckham’s personal earnings.

What is Beckham’s business worth? The figures above establish reported revenue and profit for DRJB Holdings, not a valuation of the company or Beckham’s personal net worth. The sources cited here do not establish a defensible current personal-net-worth figure.

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Does David Beckham own Inter Miami?

Beckham became a founder and co-owner of Inter Miami in 2018. A later club announcement said Jorge and Jose Mas and Beckham finalized a buyout of Marcelo Claure and Masayoshi Son, while Ares Management joined as a preferred equity investor. The announcement did not give individual ownership percentages, so it does not support a precise estimate of Beckham’s current stake. Inter Miami’s ownership update.

The club is both a sports asset and a commercial platform, but its ownership should be kept separate from Beckham’s brand-company finances. Inter Miami’s official announcement also identifies IM8 as the club’s exclusive official health supplements partner; a club partnership does not establish the supplement’s medical effectiveness.

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Which partnerships and products are part of the portfolio?

The brand’s commercial reach spans campaign partnerships and licensed products. The February 2022 ABG announcement named Adidas, Tudor, Maserati, EA Sports, Sands and Diageo as strategic partners at that time; this historical list should not be read as a current contract roster. The Guardian’s September 2026 report described more recent work involving Hugo Boss menswear, Safilo eyewear, a limited-edition Adidas Predator boot and Stella Artois, as well as World Cup-linked campaigns.

Fragrance rights begin with a future handover

On January 28, 2026, Interparfums announced an exclusive 20-year worldwide license to create, develop, produce and distribute fragrances under the Beckham brand. Interparfums said it will assume full global responsibility on April 1, 2028; that responsibility is not yet in effect. In its release, Beckham said the partnership would let the companies “evolve my fragrances for the long-term.” Interparfums’ January 28, 2026 release filed with the SEC.

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What does Studio 99 produce?

Beckham co-founded Studio 99 in 2019. Its best-known production credit in the sources cited here is the four-part Netflix documentary Beckham, released in 2023. The Guardian also reported that Studio 99 produced Victoria Beckham’s Netflix documentary and that Beckham struck a deal for Beckham & Friends Live on Paramount+. Streaming catalogs and regional availability can change, so these production credits do not guarantee a title is currently available in a particular country or service.

What other ventures and initiatives are connected to Beckham?

IM8 and BeeUp

The Guardian reported that Beckham co-founded supplement company IM8 in 2024 and invested in BeeUp, a honey-based fruit snack firm. Inter Miami’s announcement identifies IM8 as co-founded with Beckham and lists Daily Ultimate Essentials, Daily Ultimate Longevity and The Beckham Stack. The club release includes growth, customer, revenue and forecast figures attributed to Prenetics/IM8; those are company claims, not independent verification. Neither a celebrity association nor a sports-club partnership is evidence of a product’s health effects.

Philanthropy and community programs

Beckham launched the 7 Fund with UNICEF in 2015, focused on girls’ education, health and justice, according to ABG’s announcement. This is a philanthropic initiative, not a commercial investment. Separately, Bank of America announced a partnership with Beckham around its Sports with Us programming. Beckham said he was proud to use his platform to shine a light on the program. Bank of America’s partnership announcement.

How to read Beckham’s business portfolio

The clearest way to understand the portfolio is to separate four kinds of value: ownership in companies or a football club; fees and commercial activity from campaigns; licensing rights tied to products; and production work in entertainment. The reported DRJB figures describe company performance, while Inter Miami ownership and future fragrance rights have their own terms and timing. None of these figures alone supplies a reliable valuation of Beckham’s personal wealth.

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