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Re:

Car Rental Companies Ranked Worst to Best, According to Consumer Reports

Consumer Reports’ accessible 2024 survey excerpt identifies National as highest for overall satisfaction but does not provide a complete worst-to-best ranking. Its price figures are survey averages, not current quotes.
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Consumer Reports’ Spring 2024 member survey excerpt identifies National as the only rental company rated highest for overall satisfaction. But the complete company-by-company table is not available in the excerpt, so a verified worst-to-best order cannot be given. The survey’s price figures are useful context—not current quotes: respondents reported an average of $86 per day including taxes and fees, while National averaged $73 per day.

What Consumer Reports’ 2024 survey says

Consumer Reports surveyed 6,236 people who had rented a car in the previous 12 months. Its accessible Spring 2024 excerpt names National as the only company rated highest for overall satisfaction. It does not show the full set of ratings, so it cannot establish which company came last or provide a complete ranking. Consumer Reports’ survey excerpt

Survey respondents reported paying an average of $86 per day, including taxes and fees—about $600 per week. National’s reported average was $73 per day. These are survey averages, not prices you can expect for a particular trip; your quote depends on dates, location, vehicle, taxes, fees, and rental terms.

Why there is no verified worst-to-best list

A ranking needs the underlying scores for every company being compared. Because the accessible Consumer Reports excerpt does not include its complete company-by-company table, naming other companies or assigning them positions would go beyond the available evidence. In particular, a separate organization’s scores cannot be used to fill gaps in Consumer Reports’ ranking: the surveys differ in date, participants, scale, and method.

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How other 2024 and 2025 ratings compare

Other studies offer context, but they are not Consumer Reports results and should not be merged into its order.

Study Coverage and method Reported results
ACSI 2025 Travel Study American Customer Satisfaction Index scores on a 0–100 scale. The overall rental-industry score was 75. Enterprise 78; Budget 77; Hertz 76; Avis 74; Dollar 73; National 71. ACSI 2025 Travel Study
J.D. Power 2024 North America Rental Car Satisfaction Study 8,379 business and leisure travelers who rented at airport locations during the prior year; fieldwork ran from August 2023 through July 2024. The industry score was 688. National 736; Enterprise 729; Sixt 708. J.D. Power says the redesigned scores are not comparable year over year with earlier studies. J.D. Power 2024 study

The J.D. Power study evaluates ease of rental; pick-up and drop-off; trust; vehicle; staff; value for price paid; and digital tools, in that order of importance. Its airport-focused results use a different scale and survey design from Consumer Reports’ member survey, so National’s first-place result there is not a missing Consumer Reports ranking position.

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ACSI’s 2025 scores also differ substantially from its own prior-year results for some brands: National was 71 in 2025 after 84 in 2024, while Enterprise led the 2025 group at 78. These ACSI figures should be interpreted within that study rather than treated as equivalent to Consumer Reports ratings.

What the ratings can—and cannot—tell you about cost

A satisfaction rating does not determine the cheapest rental for your dates. Consumer Reports’ $86 daily average includes taxes and fees; its National figure of $73 is a survey average. Neither is a live quote or a guarantee that National will be less expensive for your trip.

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Compare the complete checkout price for the same dates, pickup location, vehicle category, driver details, and included protections. Check whether the quote includes taxes, airport or location charges, mileage, fuel terms, and cancellation restrictions. A low advertised base rate may not be the lowest final cost.

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Does booking direct make a difference?

ACSI reported higher satisfaction among people who booked directly through a rental brand’s app or website than among third-party bookers. It also found that third-party bookers reported complaints 32% more frequently than the industry average. That is an observed association, not proof that the booking channel caused the difference. Compare the final price and terms on both channels, including any differences in changes, cancellations, and support responsibility.

Rank #4
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  • This Wire-O book contains spaces for you to keep track of tenants, performed and upcoming maintenance, income & expense per property, etc.
  • There is enough space for landlords and property managers to track 5 rental properties and 34 tenants
  • 100 Pages, Wire-O, 8.5" x 11" - Reorder SKU: LOG-100-7CW(RentalProperty
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For a practical choice, treat satisfaction rankings as one input alongside the total price, the pickup and return arrangements, vehicle needs, and the booking terms you would actually accept. The available Consumer Reports excerpt supports identifying National as its highest-rated overall-satisfaction company, but not naming a worst-rated company or reconstructing the full order.

Best Value
BookFactory Auto and Vehicle Maintenance Log, 5" x 7" Wire-O, 100 Pages
  • Made in USA - Proudly produced in Ohio by a Veteran-owned business
  • This book will help you remember your last oil change /last service appointment. You can easily track all services, mileage and maintenance for multiple automobiles - great for business or personal use.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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