Not in the Q2 2024 figures behind the headline: JustWatch reported both Apple TV+ and Paramount+ at 9% of the US streaming market. Because the published numbers are equal at the displayed precision, they do not establish that Apple TV+ had a lead—or that it had more subscribers.
What the Q2 2024 comparison actually showed
A June 28, 2024 report from 9to5Mac, citing a JustWatch report, put both services at 9% in the United States for the second quarter of 2024. The headline’s “overtakes” wording suggests a clear change in rank, but the figures shown support a tie, not a demonstrated lead. 9to5Mac’s report of the JustWatch figures.
| Service | US market share, Q2 2024 |
|---|---|
| Amazon Prime Video | 22% |
| Netflix | 22% |
| Max | 14% |
| Disney+ | 11% |
| Hulu | 10% |
| Apple TV+ | 9% |
| Paramount+ | 9% |
| Others | 3% |
These are the percentages reported for the US Q2 2024 comparison, not subscriber totals. The published account does not provide unrounded figures or a statistical margin that would show whether the two reported 9% values conceal a small difference.
Does this mean Apple TV+ had more subscribers?
No. The reported market-share figures do not establish how many people paid for either service. They should not be read as subscriber counts, and they do not support the claim that Apple TV+ had more paid subscribers than Paramount+.
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The June 2024 report quotes JustWatch describing an increase in Apple TV+ market share and saying the service was “moving closer to Disney+ in terms of size in the US SVOD market.” That is JustWatch’s characterization of its market-share data, not a published comparison of paid-subscriber totals. 9to5Mac.
How the later Q2 2026 snapshot differs
A separate JustWatch ranking for the United States in Q2 2026, summarized by Apple World Today on July 9, 2026, reported Apple TV+ at 13% and Paramount+ at 3%. It described the measure as user interest and engagement based on streaming interactions. JustWatch data in that account drew on more than 45 million US streaming interactions across more than 320 SVOD providers during the three-month period. Apple World Today’s Q2 2026 summary.
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| Service | US market share, Q2 2026 |
|---|---|
| Netflix | 20% |
| Amazon Prime Video | 17% |
| Disney+ | 15% |
| Apple TV+ | 13% |
| Hulu | 11% |
| HBO Max | 10% |
| Peacock Premium | 4% |
| Paramount+ | 3% |
| PBS | 2% |
| Starz | 1% |
| Others | 4% |
This later snapshot shows different reported shares in a different quarter. It is not a subscriber census and, by itself, does not explain why the figures changed. Apple World Today’s account does not provide the full sampling or weighting methodology, so the percentages should be understood as the reported engagement-based comparison rather than a direct count of paying customers.
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How to read the headline without confusing the measures
- Check the date and geography: the original comparison is for the United States in Q2 2024; the later figures are a separate US snapshot for Q2 2026.
- Check what is being measured: JustWatch’s reported market-share comparison is not the same unit as a service’s paid-subscriber total.
- Do not infer a rank from rounded ties: two displayed values of 9% do not demonstrate which service was ahead, if either.
- Keep measurement sources distinct: a JustWatch engagement share cannot be directly compared with a subscriber estimate from another provider as though both count the same thing.
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