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Afterpay Day 2025: Best Sales and Deals, Dates and What Shoppers Could Find

Australia’s Afterpay Day ran 20–23 March and 14–17 August 2025. Both events have ended; Afterpay’s current event page points to March 2027.
From TheFinanceBase Team3 min to read
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Australia’s Afterpay Day ran twice in 2025: 20–23 March and 14–17 August. Both sales have ended. Afterpay’s current event page says the next Afterpay Day is expected in March 2027, so the deals below are historical examples—not live offers or current prices.

When was Afterpay Day 2025?

The Australian event took place in two four-day windows:

  • 20–23 March 2025: Afterpay’s merchant help page says the event commenced on 20 March; its Hype Phase began on 17 March, and merchants had to submit offers by 7 March for the event directory.
  • 14–17 August 2025: Afterpay’s merchant FAQ gives the start as 8:00am AEST/NZST on Thursday 14 August and the finish as 11:59pm AEST/NZST on Sunday 17 August.

Afterpay describes the event as biannual. Its current Australian event page says it is returning in March 2027. Check Afterpay’s current event page for updated information.

What deals were on during Afterpay Day 2025?

March coverage included offers across electronics, appliances and audio. TechRadar reported these examples and savings at the time:

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#1 Best Overall
Visa Virtual eGift Card
  • Visa Virtual eGift Cards are designed for online use only. Gift Cards are subject to Terms and Conditions: a.co/5bw3qXJ
  • When you access your Visa Virtual eGift Card for the first time, you’ll need to register your name, address, phone number, and email address via activationspot.com. These details should also be used as your billing address for online purchases, as many merchants require address verification for purchase authorization.
  • This Visa Virtual eGift Card is non-reloadable. No cash or ATM access. Visa Virtual eGift Cards are emailed active.
  • Funds do not expire but your Visa Virtual eGift Card has a ‘valid thru’ date (9 years from date of purchase). If funds remain after this date has passed, please call the Toll Free number found on your Visa Virtual eGift Card for a replacement card. A one-time purchase fee applies at the time of checkout.
  • This item is not eligible for refund, resale, or return. Available for sale within the United States only. Not available to residents of Puerto Rico, Hawaii, New Mexico, South Dakota, West Virginia and the US Virgin Islands.
Product Reported saving Qualification
LG C4 OLED, 65-inch AU$1,679 Historical figure reported by TechRadar for March 2025; not a current price or guarantee of availability.
Dyson Gen5detect Absolute AU$649.01 Historical figure reported by TechRadar for March 2025; not a current price or guarantee of availability.
Samsung Galaxy S25 Ultra, 512GB AU$350 Historical figure reported by TechRadar for March 2025; not a current price or guarantee of availability.
Sennheiser CX Plus AU$160.95 Historical figure reported by TechRadar for March 2025; not a current price or guarantee of availability.
Ninja DoubleStack Air Fryer Not stated by TechRadar Named in the March 2025 roundup; a saving was not provided.

These examples show the range of products covered, not a complete list of participating retailers or offers. The available August merchant information describes how offers were submitted and displayed, but does not provide a full archived consumer offer list or final retailer terms. Read TechRadar’s historical March 2025 coverage.

Where could shoppers browse Afterpay Day offers?

Afterpay said shoppers could find offers through participating retailer websites and stores, as well as the Afterpay app. The event covered fashion, beauty, homewares, technology and other categories; participation was not universal.

Rank #2
Visa Virtual eGift Card
  • Visa Virtual eGift Cards are designed for online use only. Gift Cards are subject to Terms and Conditions: a.co/5bw3qXJ
  • When you access your Visa Virtual eGift Card for the first time, you’ll need to register your name, address, phone number, and email address via activationspot.com. These details should also be used as your billing address for online purchases, as many merchants require address verification for purchase authorization.
  • This Visa Virtual eGift Card is non-reloadable. No cash or ATM access. Visa Virtual eGift Cards are emailed active.
  • Funds do not expire but your Visa Virtual eGift Card has a ‘valid thru’ date (9 years from date of purchase). If funds remain after this date has passed, please call the Toll Free number found on your Visa Virtual eGift Card for a replacement card. A one-time purchase fee applies at the time of checkout.
  • This item is not eligible for refund, resale, or return. Available for sale within the United States only. Not available to residents of Puerto Rico, Hawaii, New Mexico, South Dakota, West Virginia and the US Virgin Islands.

For August 2025, Afterpay said submitted merchant offers could appear in its Shop Directory. Merchants could choose which day within the four-day event their offer ended, and campaign creative had to be removed by 11:59pm on 17 August. The merchant FAQ’s directory timing and account requirements applied to Australian and New Zealand merchant submissions: offers were due by 5:00pm local time on Friday 8 August to appear at the selected start time, and display in both countries was limited to merchants registered for Cross Border Trade or holding accounts in both countries. These are merchant-side rules, not a complete account of shopper eligibility or deal terms. See Afterpay’s August 2025 merchant FAQ.

How to judge a sale price

A product appearing in an Afterpay Day roundup does not establish that it was the best available price, that stock remained available, or that a discount applied to every payment method. For any comparable offer, check:

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Rank #3
Visa Physical Gift Card $200 (plus $6.95 Purchase Fee)
  • Gift Cards are shipped active and ready for use.
  • This card is non-reloadable. No cash or ATM access. Funds do not expire. If available funds remain on your card after the valid thru date has passed, please call customer service for a replacement card. A one-time purchase fee applies at the time of checkout. No fees after purchase.
  • To access your card information safely, type the complete website address shown on your Gift Card (MyGift.GiftCardMall.com) directly into your browser's address bar. Don't use search engines or shortened versions of the website address, as these may lead you to fake or fraudulent sites. Do not provide any Gift Card details (example: Card Number) to someone you do not know or trust. If you believe you've reached an illegitimate website, contact cardholder service at 1-888-524-1283. Be cautious of phishing sites, there are a variety of scams in which fraudsters try to trick others into paying with gift cards.
  • To report your Lost or Stolen Physical Visa Card, call Customer Service 24/7 at 1 (888) 524-1283 to cancel your Gift Card as soon as you can. You will be asked to provide the Gift Card number and other identifying information.
  • Use your Visa Gift Card in the U.S. everywhere Visa debit cards are accepted, including online.
  • the exact model, size, storage or other configuration;
  • the retailer, offer dates and sale price compared with the stated starting price;
  • stock, delivery charges and delivery timing;
  • exclusions and any checkout or payment-method requirements.

Afterpay’s March 2025 merchant page cited a 41% average revenue increase among businesses that participated in Afterpay Day 2024. That is a merchant-side figure published by Afterpay, not a measure of shopper savings or an independent estimate. The page does not establish aggregate savings for shoppers. Read Afterpay’s March 2025 merchant information.

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Do you have to use Afterpay to get an Afterpay Day deal?

Do not assume a listed promotion is available regardless of payment method: the historical coverage and merchant guidance do not establish the checkout terms for every offer. Check the individual retailer’s conditions before buying. Afterpay also says eligibility criteria, late fees, retailer terms and conditions apply. Review Afterpay’s event information and the retailer’s offer terms.

Quick Recap

Bestseller No. 1
Bestseller No. 2
Bestseller No. 3
Visa Physical Gift Card $200 (plus $6.95 Purchase Fee)
Visa Physical Gift Card $200 (plus $6.95 Purchase Fee)
Gift Cards are shipped active and ready for use.
$206.95
Bestseller No. 4
Bestseller No. 5
Best Value
Visa Virtual eGift Card
  • Visa Virtual eGift Cards are designed for online use only. Gift Cards are subject to Terms and Conditions: a.co/5bw3qXJ
  • When you access your Visa Virtual eGift Card for the first time, you’ll need to register your name, address, phone number, and email address via activationspot.com. These details should also be used as your billing address for online purchases, as many merchants require address verification for purchase authorization.
  • This Visa Virtual eGift Card is non-reloadable. No cash or ATM access. Visa Virtual eGift Cards are emailed active.
  • Funds do not expire but your Visa Virtual eGift Card has a ‘valid thru’ date (9 years from date of purchase). If funds remain after this date has passed, please call the Toll Free number found on your Visa Virtual eGift Card for a replacement card. A one-time purchase fee applies at the time of checkout.
  • This item is not eligible for refund, resale, or return. Available for sale within the United States only. Not available to residents of Puerto Rico, Hawaii, New Mexico, South Dakota, West Virginia and the US Virgin Islands.
Rank #4
Visa Virtual eGift Card
  • Visa Virtual eGift Cards are designed for online use only. Gift Cards are subject to Terms and Conditions: a.co/5bw3qXJ
  • When you access your Visa Virtual eGift Card for the first time, you’ll need to register your name, address, phone number, and email address via activationspot.com. These details should also be used as your billing address for online purchases, as many merchants require address verification for purchase authorization.
  • This Visa Virtual eGift Card is non-reloadable. No cash or ATM access. Visa Virtual eGift Cards are emailed active.
  • Funds do not expire but your Visa Virtual eGift Card has a ‘valid thru’ date (9 years from date of purchase). If funds remain after this date has passed, please call the Toll Free number found on your Visa Virtual eGift Card for a replacement card. A one-time purchase fee applies at the time of checkout.
  • This item is not eligible for refund, resale, or return. Available for sale within the United States only. Not available to residents of Puerto Rico, Hawaii, New Mexico, South Dakota, West Virginia and the US Virgin Islands.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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