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What Happened to Haliey Welch’s $HAWK Memecoin? The Rise and Crash Explained

$HAWK’s reported market cap plunged by more than 90% within hours of launch. Here’s what is known about the crash, wallet activity, denials and lawsuit.
From TheFinanceBase Team4 min to read
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Haliey Welch’s Solana-based $HAWK memecoin launched on December 4, 2024, and its reported market capitalization surged before dropping by more than 90% within hours. The figures vary by source: TRM Labs estimated a peak near $490 million, while The Block reported roughly $400 million. The rapid collapse is documented; claims about who caused it or whether anyone broke the law remain separate questions.

How $HAWK rose and fell

Welch, known online as the “Hawk Tuah” girl, announced the planned token launch with Web3 launchpad OverHere on November 26, 2024, according to TRM Labs. $HAWK launched on the Solana blockchain on December 4. Published launch-time accounts differ: TRM gives 5 p.m. Eastern, while The Block reported a debut around 4 p.m. Eastern.

Both sources describe a steep rise followed by a collapse within hours, but their market-cap estimates are not identical:

Source Reported peak Reported decline
TRM Labs About $490 million Down 91% to $41.7 million within hours
The Block, December 5, 2024 Roughly $400 million More than 90%

These are source-specific estimates, not a single settled market-cap figure. They describe reported market capitalization, not money investors could necessarily have withdrawn at those valuations. A token’s quoted market cap is generally derived from its price and token supply; it is not the same as the amount of cash invested or recoverable by holders.

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What blockchain analysis found—and what it cannot prove

TRM Labs’ tracing reported concentrated holdings and identified a wallet that acquired 17.5% of the total supply seconds after launch, then sold rapidly. TRM also described funds moving from a project-controlled address to “strategic investors.” These are observations about blockchain transactions as interpreted by TRM. A wallet address alone does not establish who controlled it, whether multiple wallets had a common owner, or what any holder intended.

The Block reported that wallets described as associated with insiders controlled a substantial share of the supply. It also reported a response from OverHere that a wallet cluster reflected transfers consistent with the tokenomics. The Block said the project described a 10% team allocation subject to a 12-month lock and three-year linear vesting. Those descriptions are attributed claims, not independent proof of the identities or actions of particular wallet controllers.

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What Welch and OverHere said

On December 5, The Block reported Welch’s denial that the team sold tokens. She wrote: “Team hasn’t sold one token and not 1 KOL was given 1 free token.” That is her statement; it does not independently establish what happened across all wallets.

OverHere likewise said the team had not sold tokens and explained that the wallet cluster reflected transfers related to tokenomics. The Block later quoted an OverHere spokesperson saying the company had been transparent about the limited scope of its involvement and was confident it had done nothing wrong, adding that it would let litigation proceed in court. These responses should be read alongside, not substituted for, the transaction analysis and allegations.

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What the lawsuit alleged

Investors filed a lawsuit on December 19, 2024, against Alex Larson Schultz, OverHere Limited, Clinton So, and Tuah The Moon Foundation. According to The Block, twelve plaintiffs alleged federal securities-law violations, including that HAWK was an unregistered security, and claimed losses exceeding $151,000. The lawsuit’s theory included that marketing led buyers to expect profits from the team’s efforts.

A Wolf Popper and Burwick Law announcement describes 17 plaintiffs in individual complaints as well as a class complaint. Those counts appear to describe different complaint groupings and should not be combined into one plaintiff total. The claims are allegations, not findings that HAWK legally was a security or that defendants violated the law.

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What was reported later about Welch

In a May 21, 2025 report, The Block said Welch stated on her podcast that the FBI and SEC had cleared her. It also reported that she was not named as a defendant in the investor suit. The account is attributed to Welch; the cited report is not an announcement from either agency. Welch also said, “I trusted the wrong people that screwed me.” That is her account of the episode, not a court finding about responsibility.

The cited coverage establishes that investors filed suit and reports Welch’s later statement, but does not establish the case’s final disposition. It is therefore not possible from these sources to say whether the litigation was ultimately resolved or remains active.

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How to read the competing claims

  • Observed event: $HAWK launched on Solana and its reported market capitalization fell sharply within hours.
  • Blockchain interpretation: TRM Labs described concentrated supply and rapid buying and selling by a wallet; this does not, on its own, prove identity, coordination, or intent.
  • Project response: Welch and OverHere denied that the team sold tokens; those denials are attributed statements.
  • Legal claim: Investors alleged securities-law violations; the cited coverage does not establish that a court upheld those allegations.

Calling the episode a “rug pull,” insider trading, or proven market manipulation would go beyond what these sources establish. The documented price collapse and the disputed explanations for it are not the same thing.

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