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Re:

Sony’s AFEELA 1 Was Priced at $89,900—But Its Launch Was Canceled

AFEELA 1’s $89,900 starting price and mid-2026 U.S. delivery estimate were announced in 2025. Sony Honda Mobility discontinued the vehicle’s development and launch in March 2026.
From TheFinanceBase Team3 min to read
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No. AFEELA 1 is not on track to ship in mid-2026: Sony Honda Mobility (SHM) announced on March 25, 2026, that development and launch of the car had been discontinued. The $89,900 starting price and mid-2026 U.S. delivery estimate were part of SHM’s January 2025 plan, not a current offer. SHM said it would fully refund reservation fees received from current AFEELA 1 reservation holders in California; it did not say those refunds had been completed.

What happened to Sony’s AFEELA 1?

AFEELA 1 was a planned electric vehicle from Sony Honda Mobility, a joint venture formed by Sony and Honda—not a car launched by Sony alone. On March 25, 2026, Sony, Honda and SHM announced that development and launch of AFEELA 1 and a second AFEELA model had been discontinued. Sony, Honda and SHM’s March 25 announcement

That decision superseded the earlier launch plan. The car did not reach the announced delivery period as a planned product launch, and the companies have not announced a replacement AFEELA 1 date in the statements covered here.

What did the $89,900 price and mid-2026 date mean?

In a January 6, 2025 announcement, SHM said AFEELA 1 would start at $89,900 and that U.S. deliveries were anticipated in mid-2026. Those were forward-looking details for a vehicle then under development, not evidence that customers could buy one at that price. The later discontinuation means neither figure should be treated as a current price or delivery estimate. SHM’s January 2025 AFEELA 1 announcement

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Announcement What it said What it means now
January 6, 2025 Starting price of $89,900; U.S. deliveries anticipated in mid-2026 Historical plan, superseded before launch by the cancellation announcement
March 25, 2026 Development and launch of AFEELA 1 and a second model discontinued No current AFEELA 1 purchase price or delivery date was established
April 21, 2026 SHM’s structure would be reviewed and its operations scaled down No replacement car or new launch date was announced

Why was the vehicle canceled?

SHM tied the decision to Honda’s reassessment of its automobile electrification strategy, announced on March 12, 2026. According to SHM, the reassessment changed the availability of certain Honda technologies and assets that the venture had expected to use. SHM said that, as a result, it did not have a viable path to bring the models to market as originally planned. March 25, 2026 announcement

What does the cancellation mean for reservation holders?

SHM said it would issue full refunds of reservation fees received from current AFEELA 1 reservation holders in California. That statement is limited to those California holders and their reservation fees; it does not establish refund arrangements for other markets or confirm that payments have already been returned. The announcements covered here also do not establish a financing offer or other purchase terms.

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What did the companies say about SHM’s future?

In an April 21, 2026 follow-up, Sony, Honda and SHM said it would be difficult under the existing framework to bring products and services aligned with SHM’s founding purpose to market in the short to medium term. They decided to review SHM’s structure and scale down its operations. The companies said discussions about the optimal form of future collaboration would continue, including around software-based user experiences as advanced driver-assistance systems become mainstream. They did not announce a new car commitment or replacement launch plan. April 21, 2026 update on SHM’s direction

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Is there a current AFEELA 1 to compare or buy?

No current AFEELA 1 trims are established as purchasable vehicles in these company announcements. Because the car was discontinued before launch, the old announced price is not a useful basis for budgeting a purchase, comparing financing, or deciding whether to wait for delivery. The companies’ April update describes a review and scaled-down operation, not a confirmed successor model.

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  • HARDWIRED - PROFESSIONAL INSTALL: This Level 2 charger is hardwired (not plug-in), so a licensed electrician installs it per National Electrical Code. It delivers up to 48A on a dedicated 60A, 240V circuit - enough to charge most EVs fully overnight. Want more speed? You can set DIP switches 4 and 5 to unlock 50A on a dedicated 70A circuit. Before ordering, check your car's port type and that your electrical panel can support the circuit.
  • CONTROL FROM YOUR PHONE: A stronger built-in antenna keeps the charger online even in a garage or basement. Use the free app to start and stop charging, set the charging speed (6-48A), get reminders, and track how much energy and money each charge uses. Requires a 2.4 GHz home WiFi network.
  • SAFETY-CERTIFIED & WEATHERPROOF: Independently tested and certified (UL, ETL, FCC, Energy Star). A fully sealed IP66 / NEMA 4 housing stands up to rain, snow, heat and dust indoors or out, and internal steel shielding protects the electronics for years of reliable use.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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