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Apple reported $30.976 billion in Services net sales for fiscal Q2 2026, up 16% year over year as reported by the company. The quarter ended March 28, 2026, so it was Apple’s fiscal March quarter—not April through June, the calendar second quarter.
How much did Apple Services revenue grow in Q2?
Services net sales rose from $26.645 billion in the quarter ended March 29, 2025, to $30.976 billion in the quarter ended March 28, 2026. Apple reported the year-over-year increase as 16%. Calculating from the statement amounts gives approximately 16.2%, so 16% is the appropriate figure when describing Apple’s reported result.
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Apple called the Services result a new all-time high for a March quarter. CEO Tim Cook said in the April 30, 2026 results release, “During the quarter, Services achieved yet another all-time record.”
| Measure | Q2 FY2025 | Q2 FY2026 |
|---|---|---|
| Services net sales | $26.645 billion | $30.976 billion |
| Year-over-year Services growth | — | 16% as reported by Apple |
| Services gross margin dollars | $20.183 billion | $23.752 billion |
| Services gross margin percentage | 75.7% | 76.7% |
Figures are for the three-month periods ended March 29, 2025, and March 28, 2026. Apple’s [consolidated financial statements] report the sales and margin figures; its [results release] describes the record.
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What drove the increase?
Apple said higher net sales from advertising, the App Store and cloud services primarily drove the Services increase. Its filing does not break out how much growth came from each source, so the three categories are company-identified drivers, not a quantified ranking or contribution analysis.
Apple’s [financial statements] give the same explanation for the second quarter and first six months of fiscal 2026 compared with the corresponding periods in 2025.
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What happened to Services margins?
Services gross margin dollars increased to $23.752 billion from $20.183 billion. Gross margin percentage—the share of Services sales remaining after the costs Apple assigns to the segment—also rose, from 75.7% to 76.7%.
Apple gives separate explanations for those changes. Higher Services sales and service mix primarily drove the increase in gross margin dollars. For the margin percentage, Apple cited service mix and favorable foreign-currency movements, partially offset by higher costs. These margin factors help explain profitability; they are distinct from the advertising, App Store and cloud-services drivers Apple named for revenue growth. See Apple’s [Q2 FY2026 Form 10-Q].
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How does Services growth compare with Apple’s overall results?
Apple reported total company net sales of $111.184 billion in Q2 FY2026, versus $95.359 billion a year earlier; its press release rounded the current-quarter total to $111.2 billion and described company revenue growth as 17%. Services is one part of that total, so the company-wide growth rate should not be used as the Services growth rate.
Apple’s fiscal calendar also matters when comparing quarters. The Q2 figures here cover the three months ended March 28, 2026, while Apple’s fiscal first quarter has historically had higher sales in part because of holiday demand. Product and service introductions can also affect sales and expenses. Apple discusses those factors in its [Form 10-Q]. Comparing Q2 with the same fiscal quarter a year earlier avoids confusing the reporting period with calendar Q2 or with a seasonally different quarter.
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Is Q2 FY2026 Apple’s latest reported quarter?
No. Apple subsequently reported fiscal Q3 FY2026, for the quarter ended June 27, 2026. Its release said Services had double-digit revenue growth, but the cited release does not state an exact Services sales amount. It separately reported total-company revenue of $109.4 billion, up 16%; that figure is not Services revenue. See the [Q3 FY2026 results release].
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