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Scan for outdated or missing drivers - takes under a minuteDriver Scan →Clear out junk files and repair common Windows errorsFree Scan →Alaska Air Group completed its acquisition of Hawaiian Holdings on September 18, 2024. The airlines have since combined important parts of their operations—including their loyalty program and booking systems—but Hawaiian remains a distinct customer-facing brand. For travelers, the practical changes are a shared Atmos Rewards program, a shared reservation platform, and Hawaiian’s membership in oneworld, alongside consumer and service commitments imposed by the U.S. Department of Transportation.
Did Alaska Airlines buy Hawaiian Airlines?
Yes. Alaska Air Group, the parent company of Alaska Airlines, acquired Hawaiian Holdings, Hawaiian Airlines’ parent company. The deal closed on September 18, 2024. It was a parent-company acquisition followed by a staged integration—not an overnight switch that made every Hawaiian flight, booking, or customer interaction identical to Alaska’s.
At closing, Alaska said the carriers would initially continue as separate airlines with separate websites, reservation systems, and loyalty programs. Those systems have since moved closer together, while the two brands remain distinct to customers.
What changed, and when?
| Date | Milestone | What it means |
|---|---|---|
| December 2, 2023 | Alaska Air Group and Hawaiian Holdings dated their merger agreement. | The agreement set out the proposed acquisition and integration. |
| September 17, 2024 | The U.S. Department of Transportation announced commitments tied to approval of international route-authority transfers. | The commitments addressed customer protections, service, and access to Honolulu airport infrastructure. |
| September 18, 2024 | Alaska Air Group completed its acquisition of Hawaiian Holdings. | The carriers began integrating under common ownership while initially maintaining separate customer systems. |
| 2025 | Alaska and Hawaiian combined their loyalty programs as Atmos Rewards. | Mileage Plan and HawaiianMiles became part of one program; the DOT agreement separately protects specified loyalty value and status treatment. |
| October 29, 2025 | The Federal Aviation Administration issued the airlines a single operating certificate. | The carriers could operate under one certificate while continuing to present two separate brands to guests. |
| April 22, 2026 | Hawaiian moved to the Sabre passenger service system already used by Alaska. | The airlines described a shared booking and trip-management platform. |
| April 23, 2026 | Hawaiian joined oneworld. | Hawaiian customers gained access to alliance benefits subject to the relevant program’s eligibility rules and terms. |
Alaska Air Group reported 47 million combined revenue passengers for 2025 in its 2026 SEC filing. That is a company-reported figure, not an independent estimate of the merger’s effect on competition or fares.
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Will Hawaiian Airlines still be Hawaiian?
Yes. Alaska’s October 29, 2025 announcement said the FAA had issued a single operating certificate “to operate alongside Hawaiian Airlines as two separate brands.” A single certificate is an operational and regulatory milestone; it does not mean the Hawaiian name or guest-facing identity disappeared.
That distinction matters: common ownership and operating arrangements can coexist with separate airline brands. The certificate alone does not establish that service, aircraft interiors, schedules, or every customer policy are the same across both carriers.
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What happened to HawaiianMiles and Mileage Plan?
Atmos Rewards is the combined loyalty program. Alaska Air Group’s SEC filing describes it as combining Alaska’s Mileage Plan and HawaiianMiles. The programs’ combination does not mean every old earning, redemption, or partner rule continues unchanged.
The DOT agreement provides specific protections. It requires protection of specified mileage value and status treatment, and it bars change or cancellation fees on reward tickets for flights operated by the carrier. These commitments do not guarantee that every award seat will remain available, that every redemption will have the same cash value, or that partner-program rules will stay fixed.
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Alaska’s app guidance said Atmos Rewards usernames and passwords did not change during the transition. For a current balance, status, or redemption, check the account and the terms displayed by the airline rather than relying on an older Mileage Plan or HawaiianMiles description.
Can I still book Hawaiian Airlines flights?
Yes. Hawaiian continues to operate under its own brand. Since April 22, 2026, it has used the Sabre passenger service system shared with Alaska. Alaska described the move as providing a more consistent experience from booking to boarding, and its guidance describes trip management across the two brands through the shared system and app.
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A shared system does not guarantee that every booking channel displays every itinerary, seat, or service detail identically. For a trip already booked—especially one booked through a third party—check the airline’s current reservation details and contact the operating carrier if information conflicts.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What does the merger mean for flights to Hawaii?
The DOT agreement contains commitments concerning specified routes and services. They include service levels on qualifying nonstop routes where the airlines overlapped, critical Hawaiian inter-island passenger and cargo service, certain key Hawaii–continental U.S. routes considered at risk of losing competition, Essential Air Service support, and fair access to Honolulu airport infrastructure.
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The commitments generally have a six-year term from the September 18, 2024 closing, subject to conditions and exceptions in the agreement. They are not a blanket promise that every route will continue forever or that schedules and fares will never change. The existence of a commitment also does not, by itself, establish how fully it has been met in practice.
The available company and government materials establish the deal’s terms and integration milestones, but do not provide an independent measure of the merger’s net effect on ticket prices. Avoid treating either a fare increase or a fare saving as a documented consequence without current route-specific evidence.
What does Hawaiian joining oneworld mean?
Hawaiian joined the oneworld alliance on April 23, 2026. Alliance membership can provide access to eligible partner services and benefits, but the exact benefit depends on the traveler’s status, fare, itinerary, and applicable program terms. Membership should not be read as a guarantee that every oneworld benefit applies to every ticket.
Quick Recap
What should travelers check before a trip?
- For an existing reservation: confirm the record locator, operating airline, schedule, seat, and contact details in the airline’s current trip-management tools.
- For rewards travel: review the current Atmos Rewards rules, award availability, and any partner-specific conditions before transferring or redeeming points.
- For a status or mileage question: consult the current account information and program terms; the DOT protections cover specified value and status treatment, not every future program feature.
- For alliance benefits: check the relevant oneworld and airline eligibility rules for the specific fare and itinerary.
- For route availability: use current schedules. The DOT commitments cover defined services and conditions, not every route or timetable indefinitely.
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