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Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstallCroosing’s Superlinks were presented in January 2017 as an enhanced kind of hyperlink: instead of ending at one webpage, a link could guide a visitor through a planned sequence of pages, media and annotations. The Tel Aviv-based startup pitched the idea to marketers, advertisers, e-commerce companies and storytellers that wanted more control over what happened after a click.
Superlinks are best understood as a historical product concept, not a currently verified marketing service. Contemporary coverage explains the proposed experience, but there is no verified current pricing page, documentation, product demo or operating company presence.
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What was Croosing?
Trend Hunter described Croosing as a web-marketing company, while BestTechie called it a Tel Aviv-based startup that had recently launched Superlinks. Those descriptions establish how the company was presented at the time, but they do not verify its founders, funding, customers or eventual business outcome.
Croosing’s apparent proposition was to make a link more useful as a marketing and storytelling instrument. Rather than treating a URL as a simple pointer to one destination, the company described a way to choreograph what a visitor encountered afterward.
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Trend Hunter’s coverage was published on January 30, 2017: https://www.trendhunter.com/trends/croosing. BestTechie’s contemporary account is available at https://www.besttechie.com/croosing-superlinks/.
What was a Superlink?
A Superlink was reported as an enhanced hyperlink with three central characteristics:
- Sequential navigation: the visitor could be taken through several destinations rather than sent to only one page.
- Curated context: the marketer or storyteller could define the order and relationship between those destinations.
- Additional media: coverage said a journey could include annotations and a soundtrack.
The sources do not establish whether Croosing used redirect chains, browser scripts, a special URL format, an embedded widget or another architecture. It would be inaccurate to assign a technical implementation that the available reporting does not document.
How the proposed visitor journey worked
BestTechie illustrated the concept with a music-promotion scenario. A person might click a link associated with a band or album and first see the band’s discography. The journey could then continue to a YouTube track and subsequently to the band’s website or another relevant destination.
That example shows the intended distinction: the link was not merely a destination selector. It was supposed to become a preplanned sequence of persuasive touchpoints. The published example is a description of the product idea, not independently verified evidence of a live demonstration.
What problem was Croosing trying to solve?
A conventional ad or content link normally hands the visitor one page and leaves the next decision to that visitor. Someone may close the page, become distracted, or never find the product details, video or supporting explanation that the marketer had in mind.
Croosing’s proposed answer was a more deliberate post-click path. Trend Hunter reported that businesses could control destination pages and even the amount of time users spent on pages. That is a reported product claim, not an independently measured capability or performance result.
The underlying marketing problem can be summarized as follows:
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1Repair Windows errors before they cause bigger problems2Scan for outdated or missing drivers - takes under a minute3Clear out junk files and repair common Windows errors- Important context may be spread across a company site, video platform and other services.
- A single landing page may not explain a complex product before a purchase decision.
- Visitors do not necessarily follow the sequence a campaign designer intended.
- Campaign teams may want a consistent narrative after an advertisement is clicked.
Who was the intended customer?
Contemporary coverage associated Superlinks with marketers, advertisers, e-commerce businesses, brands and storytellers. Trend Hunter specifically connected the idea with e-commerce, digital advertising and personalized consumer journeys; BestTechie also emphasized marketers and media creators.
Possible applications of the described functionality include:
- Showing product education before a purchase or lead form.
- Linking several stages of a digital advertising campaign.
- Promoting music, film or other entertainment across media platforms.
- Building an editorial or branded story from related pages.
- Guiding discovery of product information hosted on different services.
- Presenting several informational stages before a conversion request.
These are plausible uses of the reported design, not documented Croosing customer deployments or proof of improved sales.
Superlinks versus an ordinary link or landing page
| Ordinary hyperlink or landing page | Proposed Superlink |
|---|---|
| Usually points to one destination | Intended to orchestrate several destinations |
| The visitor chooses what to inspect next | The marketer predefines a sequence |
| Content is generally contained in one page or site | The journey could span pages and external services |
| Measurement commonly centers on clicks and conversions | The concept implied influence over the broader journey |
| The designed experience often ends when the visitor leaves the page | The link was intended to continue the experience |
No reliable independent study in the available sources shows that Superlinks produced higher conversion rates, more consumer interest or better campaign performance.
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The trade-offs behind guided navigation
User control versus marketer control
A fixed sequence can make a campaign easier to follow, but it may feel coercive if visitors cannot skip, go back or stop easily. “Autonomous browsing” can describe convenient guidance, yet it can also mean that the user gives up ordinary navigation choices.
Engagement versus friction
Extra pages may build context, but every transition adds loading time and another chance to abandon the journey. The risk is greater on mobile devices, slow connections or pages that depend on several third-party services.
Narrative consistency versus platform dependence
A path through a brand site, YouTube and other destinations can be compelling, but a changed URL, blocked redirect or redesigned third-party service can break the sequence.
Personalization versus privacy
An adaptive journey could be more relevant, but personalization may involve cookies, behavioral tracking or profiling. The available reporting does not establish what Croosing collected, how it obtained consent or how long it retained data.
Control versus authenticity
Automating persuasion may keep a campaign on message, while users may prefer ordinary links that let them explore in their own order.
Practical failure modes
- A destination disappears or changes its URL.
- Browser security controls block automated navigation.
- A long sequence increases abandonment rather than interest.
- Unexpected audio or video harms usability or trust.
- Cross-domain tracking creates consent and attribution issues.
- Keyboard, screen-reader or other assistive-technology users cannot operate the journey.
- A sequence resembles a malicious redirect or phishing flow.
- A visitor cannot see where the link will lead or exit promptly.
How the idea differs from modern marketing tools
Superlinks resemble several current categories but should not be conflated with any one of them:
- Landing-page builders: design and test a destination page rather than automatically moving visitors through external sites. Unbounce describes this category at https://unbounce.com/.
- Link-in-bio tools: offer a menu of destinations that the visitor chooses, as with Linktree at https://linktr.ee/.
- Branded and tracked links: simplify, brand or measure a URL. Bitly is at https://bitly.com/, and Rebrandly is at https://www.rebrandly.com/.
- Deep-linking platforms: route someone to a particular screen in an app or website. Branch describes that infrastructure at https://www.branch.io/.
- Marketing automation: triggers email, advertising, CRM or form workflows based on behavior instead of forcing immediate browser navigation. HubSpot’s marketing platform is at https://www.hubspot.com/products/marketing.
- Interactive storytelling: lets creators build sequential or branching narratives, often within a controlled experience.
- Retargeting: follows up with advertising after a visit rather than guiding the visitor through several pages at once.
The distinctive idea reported for Croosing was navigation choreography: turning the hyperlink into a mechanism for sequencing a visitor’s experience.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What can actually be verified?
The evidence supports a 2017 product-launch story and the following limited conclusions:
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Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →- Contemporary articles described Croosing as a web-marketing company or Tel Aviv-based startup.
- Superlinks were presented as links that could guide audiences through multiple online destinations.
- Coverage mentioned annotations, a soundtrack and marketer-defined destinations.
- Trend Hunter associated the product with e-commerce and digital advertising.
The sources do not verify founders, investors, pricing, named customers, technical architecture, browser compatibility, conversion results, platform-policy compliance or general availability.
Is Croosing or Superlinks still available?
Current availability could not be verified. A historical Accessify record described Croosing.com as directing a targeted audience through a “personalized journey” toward a desired outcome and used the phrase “autonomous browsing experience”: https://accessify.com/c/croosing.com. That record confirms a historical proposition, not a functioning service today.
There is no verified current official signup page, pricing page, documentation or active product presence in the available evidence. The company may have been discontinued, renamed, acquired or simply abandoned; the sources do not establish which explanation is correct.
What the concept left behind
Superlinks anticipated a broader marketing instinct: treat the post-click experience as a designed journey rather than a single destination. That does not prove Croosing caused later products or that its commercial model succeeded. It does show why the idea remains useful to study: marketers still choose between giving visitors control, guiding them through context and automating follow-up.
For any modern implementation of a guided journey, the decisive questions are practical: Can users skip or exit? Does it work on mobile and with assistive technology? Are third-party failures handled? Is tracking disclosed and consent-based? Do analytics measure meaningful outcomes rather than time spent moving through pages?
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