Free tools Windows power users keep installed
One-click scans. No signup required.
A yellow tag styled like a supermarket specials label, placed beside fried noodles at a Booragoon Woolworths, carried a satirical message about funding a CEO’s bonus. PerthNow reported on 17 December 2025 that the tags were distributed by GetUp! as part of its Stop Price Gouging campaign. The tag is a campaign action that prompted discussion about supermarket pricing. On its own, it does not establish that Woolworths engaged in price gouging.
What the tag said
The message on the tag read: “Thanks for funding our CEO’s bonus – enjoy your noodles.” It was photographed beside fried noodles at a Booragoon supermarket. The shopper who posted the photo on Reddit under the handle @damosyzygy said they were unsure what to make of it and gave the effort “two points for effort.”
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
Nordstrom Physical Gift Card | Buy on Amazon | |
| 2 |
|
Cabela's Physical Gift Card | $50.00 | Buy on Amazon |
| 3 |
|
Nordstrom Rack eGift Card | $200.00 | Buy on Amazon |
| 4 |
|
One4all Physical Gift Card | $50.00 | Buy on Amazon |
| 5 |
|
Baseball Trading Card 1987 Topps Woolworth Baseball Highlights #30 Ray Knight NM Near Mint Mets | $0.99 | Buy on Amazon |
The tag does not name an executive. The reference is to “our CEO” in general terms, and the reported wording contains no figures for the noodles, no comparison with a previous price and no bonus amount.
Who distributed it
PerthNow, in a report by Katherine Kraayvanger, attributed the tags to GetUp! and its Stop Price Gouging program. The accusations about supermarket profits and executive pay are GetUp!’s campaign language. They are not findings about this particular product or this store.
Crashes, No Sound, or Screen Glitches?
Random freezes, missing sound and display glitches usually trace back to one bad driver. Find and replace yours safely.Free scan · under a minuteWindows Errors? Fix Them Before They Spread
Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstall#1 Best Overall
- INSTANT OR MAIL DELIVERY – Choose a digital eGift Card for instant email delivery (perfect for last-minute gifting) or a physical card mailed to you or your recipient for a classic gift experience.
- FOR WOMEN, MEN & KIDS – Shop fashion, beauty, fragrance, shoes, accessories, home, and kids’ styles from top and emerging designer brands — something for everyone.
- USE ONLINE OR IN STORES – Redeem at Nordstrom, Nordstrom Rack, and Nordstrom.com with access to free styling, convenient pickup options, and easy returns.
- PERFECT FOR EVERY OCCASION – Holiday gifting, Secret Santa, Christmas, birthdays, weddings, anniversaries, graduations, thank-you gifts, corporate gifting and more — a flexible gift everyone loves.
- NO FEES OR EXPIRATION – The gift that always fits. No expiration dates, no fees — just premium shopping and endless style possibilities. No returns and no refunds on gift cards.
Woolworths was contacted for the PerthNow report and declined to comment. Readers should not read that as a substantive response to the tag, and no company statement about this incident has been reported.
Why the tag drew attention
The tag copied the look of a promotional label, so a shopper reading it quickly could take it as a real special. That is what made it a useful prompt for a wider argument: whether shelf and promotional labels make it clear what a customer is actually being offered. Online reaction focused on that question as much as on the executive pay message.
Rank #2
- Cabela's the world's foremost outfitters for hunting, fishing and outdoor gear.
- May be redeemed online, through catalog or at retail stores.
- Retail stores located nationwide.
- No returns and no refunds on gift cards.
What the tag does and does not establish
- It shows that a campaign group placed satirical tags on products in at least one Booragoon Woolworths store, according to PerthNow’s reporting.
- It shows that GetUp! chose price-related messaging to raise questions about supermarket profits.
- It does not show that the noodles were overpriced, that a stated price was wrong, or that any bonus is linked to this store’s pricing.
- It does not amount to a finding under the law. Australia does not have a general price-gouging offence that covers everyday grocery prices. Complaints about misleading price claims are generally assessed under the Australian Consumer Law, which looks at what a label actually says and whether it misleads.
What CHOICE’s survey shows about price labels
CHOICE reported a nationally representative survey of more than 1,000 people conducted in February 2024. It asked how shoppers interpret labels used by Woolworths, Coles and Aldi. Respondents were shown a Woolworths “Member Price” label and asked whether it represented a discount.
| Response to the Woolworths “Member Price” label | Share of respondents |
|---|---|
| Thought it represented a discount | 29% |
| Thought it did not represent a discount | 39% |
| Unsure | 32% |
These figures come from CHOICE’s February 2024 survey and describe one label shown to respondents at that time. They do not describe the Booragoon tag or any store-level pricing.
Quick wins for a faster PC:
Repair Windows errors before they cause bigger problemsFix Now →Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Rank #3
- Whether you need a gift for a special event or just because, we have a card to fit every occasion. Just choose the amount and the design - and they'll get to pick from all the amazing deals at Nordstrom Rack.
- Gift Cards can be redeemed for things they love - online and in our stores. It can be used to get great deals anytime, like when new arrivals drop or during our amazing sales and flash events.
- Serving up clothing, shoes and accessories for the whole family, plus beauty and home décor - up to 70% off every day.
- Redeemable in Nordstrom and Nordstrom Rack stores in the U.S. and Online
- No returns and no refunds on gift cards.
Promotional labels CHOICE has questioned
A “Prices Dropped” example
CHOICE’s article recounts a Woolworths “Prices Dropped” label on a product whose price had dropped in 2019. In CHOICE’s account, the label remained in use for years afterwards. This is one example CHOICE chose to describe, not a finding about any other product.
Woolworths’ explanation of “Low Price” labels
Woolworths told CHOICE that its “Low Price” labels signal a good deal rather than a discount from a previous price. A Woolworths spokesperson gave CHOICE this statement: “We strive to clearly and simply signpost the ways that our customers can find value and spend less every time they shop with us – we offer everyday low prices, member offers, as well as specials and longer-term stable price drops.” The quote is as reported by CHOICE in its 2024 article, not a new company statement.
Rank #4
- Sometimes a shopping spree is just the thing to make their day!
- Give a gift they can spend on a new outfit, something for home, or a little extra self-care.
- Exchange this RETAIL THERAPY One4all Favorites Gift Card at redeem.giftcards.com for a choice of eGift(s) to spend at one or more of these brands: Gap, Macy’s, Nordstrom, Panera Bread, The Cheesecake Factory, Ulta Beauty, Wayfair.
- Redemption: Online exchange required before use. Visit redeem.giftcards.com and enter card details to select the eGift(s) you want from the participating brands.
- No Returns or Refunds on gift cards.
Shelf tags showing the same price
In its submission to the ACCC Supermarkets Inquiry (2024–25), CHOICE included consumer-submitted examples in which the underlying shelf tag appeared to show the same price as the promotional label. These are CHOICE’s examples and its analysis. They are not an ACCC finding, and they do not establish anything about the Booragoon store.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to check a special before you act on it
- Read the full label and identify what kind of price it is: a special, a member price, an everyday low price or a longer-term price drop. CHOICE’s survey suggests many shoppers cannot tell these apart on their own.
- Compare the promotional label with the shelf tag directly beneath the product. If both show the same price, the promotion may not be a reduction.
- Look at the unit price shown on the shelf tag, such as the price per kilogram or per 100 g, and compare it with other pack sizes and brands.
- If the label says a price has “dropped”, check whether a previous price is shown and when the change applied.
- Check whether the price requires membership or a minimum purchase before you assume it applies to you.
- If you think a price claim is misleading, keep the photo, the product, the store and the date, and report it to the ACCC.
Where the matter stands
As of PerthNow’s report, Woolworths had declined to comment on the Booragoon tag, and the campaign’s claims had not been tested by a regulator. No regulator finding specific to this incident has been reported. The debate remains a discussion about how supermarkets label promotions, supported by CHOICE’s survey and examples, not a confirmed case of price gouging.
Quick Recap
Best Value
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
