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Zillow Group Q3 2024 Revenue Up 17% to $581M as Rentals and Mortgage Units Drive Growth

Zillow Group reported $581 million in Q3 2024 revenue, up 17%. Rentals grew 24% on multifamily gains and Mortgages grew 63% on purchase loan volume, but the company still posted a $20 million GAAP net loss.
From TheFinanceBase Team4 min to read
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Zillow Group reported third-quarter 2024 revenue of $581 million, up 17% from $496 million in the same quarter of 2023. The company announced the results on November 6, 2024, for the three months ended September 30, 2024. Rentals revenue grew 24% and Mortgages revenue grew 63%, both from smaller bases than Residential, which remained the largest segment at $405 million (up 12%). Zillow also reported a GAAP net loss of $20 million for the quarter, so the revenue gain did not translate into GAAP profit.

These are historical results from roughly two years ago. They describe what Zillow reported for that quarter, not its current performance.

What Zillow reported for Q3 2024

The figures below come from Zillow’s Q3 2024 earnings release, its Q3 2024 shareholder letter, and its Form 10-Q for the quarter ended September 30, 2024. Zillow said the quarter’s results exceeded the company’s revenue and Adjusted EBITDA outlook. In the release, revenue was $28 million above the midpoint of the outlook range.

Revenue line Q3 2024 revenue Year-over-year growth Driver Zillow stated
Residential $405 million 12% Conversion improvements as more buyers and sellers transacted with Zillow agent partners; the 10-Q also cites Follow Up Boss, Premier Agent conversion, ShowingTime+ services and New Construction
Rentals $123 million 24% Multifamily revenue up 38%, which Zillow called the primary driver
Mortgages $39 million 63% Purchase loan origination volume up 80% year over year to $812 million
Other $14 million Not stated in the Q3 2024 release figures Not stated
Total $581 million 17% (from $496 million) Company-level result

Segment drivers, explained

Each segment grew for a different reason, and the company’s explanations are management’s own account of what drove the numbers. They are not independent measurements of cause and effect.

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Residential: the largest line, growing at a steadier pace

Residential was still the biggest named revenue line at $405 million, and it grew 12%. Zillow linked part of that increase to conversion improvements, meaning a larger share of buyers and sellers who used its platform completed transactions with Zillow agent partners. The Form 10-Q lists specific product lines behind Residential growth: Follow Up Boss, Premier Agent conversion, ShowingTime+ services and New Construction. Those product names help readers see what sits inside the segment, though the filing does not break out a dollar contribution for each one in the material cited here.

Rentals: multifamily was the main engine

Rentals revenue reached $123 million, up 24%. Zillow said multifamily revenue rose 38% and was the primary driver of the segment’s growth. Because multifamily is a subset of Rentals, a 38% gain in that line is consistent with the overall 24% segment increase, but the Q3 2024 figures cited here do not give the multifamily dollar amount. The 10-Q describes Rentals as including rental applications, which is a separate revenue stream from listing and advertising.

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Mortgages: purchase lending volume did the work

Mortgages revenue rose 63% to $39 million. Zillow tied the increase to purchase loan origination volume, which grew 80% year over year to $812 million. Purchase loans are tied to home sales, so this segment’s growth depends on how many buyers finance a purchase through Zillow’s mortgage offering. The 10-Q also explains the sources of mortgage revenue in more detail.

Why revenue growth did not mean profit

Revenue and profit are measured differently, and the Q3 2024 release reports both sides:

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  • GAAP net loss: $20 million for the quarter. This is the bottom line under U.S. generally accepted accounting principles.
  • Adjusted EBITDA: $127 million. This is a non-GAAP measure that excludes certain items, such as depreciation, amortization, interest, taxes and stock-based compensation, as defined in Zillow’s reconciliation. It is useful for comparing operating performance across periods, but it is not a substitute for net income or net loss.

Readers should not treat the 17% revenue growth as evidence that the company was GAAP profitable in the quarter. It was not, according to the figures reported.

Reading the segment totals correctly

The three named segments add up to $567 million ($405 million + $123 million + $39 million). The remaining $14 million of Other revenue brings the total to $581 million. Summing only Residential, Rentals and Mortgages and presenting $567 million as consolidated revenue would understate the company’s reported total.

Industry context and its limits

Zillow said the residential real estate industry’s total transaction value grew 2% in the quarter, citing the National Association of Realtors, and that its own revenue outperformed that measure. This comparison is the company’s own framing. Industry transaction value and Zillow’s revenue are different measures, so the gap should not be read as a market-share figure or as a like-for-like performance benchmark.

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Audience scale reported for the quarter

Zillow reported an average of 233 million monthly unique users and 2.4 billion visits in Q3 2024. These are company-reported traffic measures for that quarter. They show the scale of the audience that feeds its lead and advertising businesses, but they do not on their own show how much of that traffic converted into revenue.

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Management’s strategy comments and the 2025 goal

In the November 6, 2024 earnings release, CEO Jeremy Wacksman said: “Zillow had another strong quarter, with 17% total revenue growth year over year. I’m proud of how we are executing our strategy to serve renters, buyers, sellers, agents and the broader residential real estate industry.” He added: “We continue to invest in tech solutions to build the integrated transaction experience consumers demand and deserve.” These are dated statements of strategy from management, not independent validation of the company’s results.

The Q3 2024 shareholder letter also set a goal of raising customer transaction share to 6% by the end of 2025. That was a target stated at the time. This article does not establish whether Zillow reached it, and readers should check later company filings for the outcome.

Where to verify the figures

  1. Zillow Group, “Zillow Group Reports Third-Quarter 2024 Financial Results,” earnings release dated November 6, 2024, filed with the SEC. Use this for the headline revenue, segment figures, GAAP net loss and Adjusted EBITDA reconciliation.
  2. Zillow Group, “Q3 2024 Shareholder Letter,” dated November 6, 2024. Use this for management’s strategy commentary and the 6% transaction-share goal.
  3. Zillow Group, Form 10-Q for the quarter ended September 30, 2024. Use this for the detailed description of revenue categories and the product lines cited within Residential growth.

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