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How do I run ads on Threads?
Threads Feed is part of Meta’s existing campaign system; the announcements do not describe a separate Threads-only advertising platform. Start a campaign in Ads Manager, then review the ad set’s placements and the ad’s creative eligibility and preview before you publish. Meta has not published a complete step-by-step walkthrough that guarantees the same interface or options for every account.
- Choose your campaign setup. Create a campaign in Meta Ads Manager and select Advantage+ or manual placements, according to the controls available for your campaign.
- Review placements at the ad set level. Threads Feed is included by default in new Advantage+ and manual-placement campaigns, according to Meta’s April 24, 2025 update. If you use manual placements, check whether Threads Feed is selected and remove it if you do not want it.
- Check the ad’s eligibility and preview. Confirm that the format is available for the placement in your account, then inspect how the creative renders in Threads Feed. The cited Meta announcements do not give a complete current table of dimensions, file sizes, or safe zones.
- Review suitability and measurement choices. Set the inventory-filter sensitivity appropriate to your brand, and decide how you will assess results within your campaign. Meta’s announcements do not establish a Threads-specific performance benchmark or guarantee.
- Confirm the final settings before publishing. Verify the placements and preview shown in your account; do not assume every account has identical eligibility or delivery.
Meta said its ad system uses the company’s established AI-powered advertising system. That describes the system behind delivery; it does not promise a particular audience, cost, or outcome for Threads.
Can I advertise on Threads through Meta Ads Manager?
Yes. Meta announced on April 23–24, 2025, that Threads ads were expanding to all eligible advertisers globally. In that update, the company said the Threads Feed placement would be turned on by default for new campaigns using Advantage+ or manual placements. Manual placements give advertisers a way to exclude it.
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Eligibility and rollout are not the same as uniform availability or delivery. Meta’s May 2025 Q2 prepared remarks said advertisers globally could run image and video ads to Threads users in most countries, including the United States, while ad supply remained low at that time. On January 21, 2026, Meta said it would begin expanding ads to users in all markets the following week, with a gradual global rollout and initially reduced delivery. Check the options and delivery available in your own account rather than treating any of these announcements as a guarantee of equal inventory.
For account administration, Meta said in January 2026 that Threads accounts could be managed in Business Settings alongside Facebook, Instagram, and WhatsApp accounts. Meta described those accounts as usable for ad serving in Ads Manager or organic cross-posting through Meta Business Suite.
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What ad formats are available on Threads?
The announced formats developed over time. Meta’s January 24, 2025 launch test used image ads placed between organic posts in the Threads home feed, for a small group of advertisers and users in the United States and Japan. Later announcements described a wider set of formats:
| Format or feature | What Meta announced | Practical check |
|---|---|---|
| Image | Used in the initial January 2025 test; listed among the formats in Meta’s January 2026 update. | Confirm eligibility and preview the image in Threads Feed in your account. |
| Video | Meta said in its May 2025 Q2 prepared remarks that advertisers could run image and video ads in most countries at that time; video was also listed in January 2026. | Check the current placement-specific requirements and preview. |
| Carousel | Listed by Meta in its January 2026 update. | Confirm it is offered for your campaign and inspect the full carousel preview. |
| 4:5 ratio | Specifically cited as an addition in Meta’s January 2026 update. | Use the ratio only if the format is eligible in your account; verify the rendered ad. |
| Advantage+ catalog ads and app ads | Listed by Meta in its January 2026 update as newer additions. | Check whether these formats are enabled for your account, campaign, and placement. |
The announcements do not establish a complete, current creative-specification sheet. Use the requirements and preview displayed during ad creation instead of relying on guessed dimensions or file limits.
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How do I turn off Threads placement?
Use manual placements in Ads Manager and exclude Threads Feed from the placements selected for the ad set. Meta’s April 2025 announcement specifically said manual-placement campaigns could opt out. With Advantage+, the placement is included by default in new campaigns under the announced behavior; check the available controls in your account if you want to avoid Threads inventory.
What brand-suitability controls does Meta offer?
Meta’s inventory filter lets advertisers manage the sensitivity level of organic content that may appear near their ads. It is a control over adjacent content, not a guarantee that all brand risk is eliminated. Meta also said its monetization policies apply to Threads and that content violating Community Standards is not eligible to appear near ads.
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- 2+ HOURS OF BATTERY LIFE — Charge less, play longer and stay in the action with an improved battery that keeps up.
In January 2026, Meta said third-party verification was available in Threads Feed through Meta Business Partners. If your brand requires independent verification, check the provider’s coverage and terms directly; Meta’s announcement establishes availability of the category, not a specific provider’s services or results.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What do Meta’s user figures tell advertisers?
Meta reported more than 300 million monthly active users in January 2025 and more than 400 million in January 2026. These are company-reported figures tied to those dates, not independent measurements or estimates of the audience an individual campaign will reach. Meta also said in January 2025, based on its internal data, that three out of four Threads users followed at least one business. That figure is likewise company-reported and dated; it does not establish intent to buy or predict ad performance.
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How should I decide whether to include Threads Feed?
There is no source-backed universal winner between Advantage+ and manual placements, or evidence here that Threads should always be included or excluded. Make the choice based on the controls you need and what your own campaign data shows.
Quick Recap
- Choose Advantage+ if you want Meta’s automated campaign setup and are comfortable reviewing the placements it includes.
- Choose manual placements if you want to choose whether Threads Feed is included or excluded.
- Check creative fit by confirming eligibility and previewing how each format appears in the placement.
- Set suitability deliberately by selecting an inventory-filter sensitivity that reflects your brand’s requirements.
- Evaluate results in your account rather than assuming a general benchmark, audience control, or CPM from Meta’s rollout announcements.
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