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1Scan for outdated or missing drivers - takes under a minute2Repair Windows errors before they cause bigger problems3Fix the driver behind crashes, sound loss and screen glitchesTake-Two Interactive, through its 2K label, was first to announce a $69.99 next-generation console game: NBA 2K21. On July 2, 2020, 2K set that suggested retail price for the PlayStation 5 and Xbox Series X editions—$10 more than the current-generation versions. It was a publisher’s price for one game, not an industry-wide agreement.
What 2K announced for NBA 2K21
In its July 2, 2020 announcement, 2K listed suggested retail prices of $59.99 for current-generation editions and $69.99 for PlayStation 5 and Xbox Series X editions. The announcement covered both digital and physical formats and cautioned that actual retail prices could vary.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
GameStop Physical Gift Card | $25.00 | Buy on Amazon |
| 2 |
|
Xbox Physical Gift Card | $25.00 | Buy on Amazon |
| 3 |
|
Nintendo eShop Physical Gift Card | $100.00 | Buy on Amazon |
| 4 |
|
Fortnite Physical Gift Card | $30.00 | Buy on Amazon |
| 5 |
|
Nintendo eShop Physical Gift Card | $50.00 | Buy on Amazon |
| NBA 2K21 edition | 2K suggested retail price in 2020 |
|---|---|
| Current-generation standard edition | $59.99 |
| PlayStation 5 or Xbox Series X standard edition | $69.99 |
| Mamba Forever Edition, either generation | $99.99 |
The $69.99 figure therefore applies to the standard next-generation edition, not every version of the game. The $99.99 Mamba Forever Edition was a separate, higher-priced option. For current-generation launch details, 2K later confirmed the standard edition at $59.99 in its September 4, 2020 release.
What “started $70 games” means—and what it does not
Contemporaneous coverage identified Take-Two as the first publisher to announce a $70 next-generation console game price. That historical claim is specifically about the 2020 launch-price discussion; it does not mean Take-Two invented every kind of expensive game or that every publisher had adopted the price.
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Take-Two CEO Strauss Zelnick said the company spoke for itself and that the industry did not coordinate prices. In an August 3, 2020 GameSpot report, Zelnick argued that frontline game prices had not risen in a long time despite higher production costs, and that the experience offered on new consoles justified the price. Those were the company’s stated reasons, not independent proof that the game’s costs or quality objectively warranted the increase.
Quick Recap
Best Value
- Give the gift of fun with a Nintendo eShop gift code
- It's easy—apply it to your Nintendo eShop account in seconds.
- It ensures that you’ll always have funds on hand to help with purchases of new games and applications
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- The perfect gift for anyone who loves to play—including you. Choose from over 1,000 new, classic and indie games – delivered directly to your Nintendo Switch system.
Rank #4
- An Epic Games account is required to redeem an Epic Games Store Card code
- If playing on a console platform (PlayStation Network, Xbox Live, Nintendo Switch or Mobile) you need to link your Epic Games account to that gaming platform (one time) to redeem your gift card code
- The 16 digit code on the back of the card WILL NOT work if redeemed directly through your gaming platform (PlayStation Network, Xbox Live, Nintendo Switch, Mobile, etc.)
- Note: Nintendo devices do not support Fortnite Shared Wallet, so V-Bucks purchased using your account balance will not show up on your Nintendo device. However, if you purchase items in the web Item Shop — or another platform where you play Fortnite — those items will be available in your Locker across all platforms.
- Redemption: Online
Rank #3
- Give the gift of fun with a Nintendo eShop gift code
- It's easy—apply it to your Nintendo eShop account in seconds.
- It ensures that you’ll always have funds on hand to help with purchases of new games and applications
- It’s designed for your Nintendo eShop purchases—no credit card required.
- The perfect gift for anyone who loves to play—including you. Choose from over 1,000 new, classic and indie games – delivered directly to your Nintendo Switch system.
Rank #2
- XBOX GIFT CARD: Buy full digital game downloads, game add-ons, in-game currency, memberships, devices, apps, movies, TV shows, and more.
- DIGITAL GAMES: Choose from hundreds of games, from AAA to indie options. Start playing the moment your most anticipated game is available when you pre-order and pre-download it.
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- PERFECT GIFT: Great as a gift for a friend or yourself. Xbox Gift Cards are easy to use, never expire, and give the freedom to pick the gift they want. Enjoy more ways to play without a credit card attached to your Microsoft account.
How to read the price comparison
- Platform generation matters: The $59.99 and $69.99 figures were for different generations of the same game.
- Edition matters: The $69.99 price applied to the standard next-generation edition; the Mamba Forever Edition had a different price.
- Suggested price is not necessarily checkout price: 2K described these as suggested retail prices and said actual retail prices could vary.
- It was an announcement, not a universal rule: Take-Two’s statement did not establish an industry-wide coordinated decision.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
